Mobile apps are eating the world, and marketers need to get on board. This report provides an overview of paid and organic app user acquisition strategies, as well as some problems related to attribution and ad fraud.

Podcasting in Canada is becoming a mainstay in consumer media time, and brands are looking to better understand the opportunities in this emerging category.

Digital video spending is growing on both ad-supported and subscription-based platforms, while TV ad spending will decrease for the first time since the Great Recession. Time spent on each of those mediums is following similar patterns.

US subscription-based video providers are growing their user bases and revenues as audiences move from traditional pay TV toward digital services they consider more affordable and flexible.