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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
The GDPR Is a Cookie Monster

The GDPR Is a Cookie Monster

Article
Aug 27, 2018

Since the GDPR became enforceable, the number of third-party cookies found on news websites in Europe declined by 22%, according to Reuters Institute.

Spotify's User Growth Continues as Pandora Plateaus

Spotify's User Growth Continues as Pandora Plateaus

Article
Aug 15, 2018

Pandora remains the most popular streaming music service in the US, according to eMarketer's new forecast, but Spotify's continued growth will change the balance of the market in coming years.

Marketing Beyond the Screen

Marketing Beyond the Screen

Report
Jul 24, 2018

As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.

What’s Next for Voice Control?

What’s Next for Voice Control?

Report
Jun 27, 2018

Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.

Digital Entertainment in France and Germany

Digital Entertainment in France and Germany

Report
Jun 05, 2018

Growing numbers of internet users in France and Germany now watch digital video, stream music and play games online. Younger people are leading this digital charge, while many older residents are more loyal to traditional media.

Hey Alexa, Who’s Using Smart Speakers?

Hey Alexa, Who’s Using Smart Speakers?

Report
May 29, 2018

This report analyzes our latest forecast for US voice assistant and smart speaker users, with a special focus on the growing rivalry between Amazon and Google.

Mobile App Installs

Mobile App Installs

Report
May 21, 2018

Mobile apps are eating the world, and marketers need to get on board. This report provides an overview of paid and organic app user acquisition strategies, as well as some problems related to attribution and ad fraud.

Podcasting in Canada

Podcasting in Canada

Report
May 14, 2018

Podcasting in Canada is becoming a mainstay in consumer media time, and brands are looking to better understand the opportunities in this emerging category.

Q2 2018 Digital Video Trends

Q2 2018 Digital Video Trends

Report
Apr 30, 2018

Digital video spending is growing on both ad-supported and subscription-based platforms, while TV ad spending will decrease for the first time since the Great Recession. Time spent on each of those mediums is following similar patterns.

US Subscription Video Landscape 2018

US Subscription Video Landscape 2018

Report
Apr 24, 2018

US subscription-based video providers are growing their user bases and revenues as audiences move from traditional pay TV toward digital services they consider more affordable and flexible.

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