Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
Business Execs Believe More Countries Will Adopt GDPR-Like Laws

Business Execs Believe More Countries Will Adopt GDPR-Like Laws

Article
Oct 25, 2018

Earlier this week, Apple CEO Tim Cook praised the EU’s General Data Protection Regulation and advocated for stricter privacy laws in the US. Whenever the head of the world’s first $1 trillion company applauds regulation, people take notice. But Cook isn’t the only one in the business world who believes more data laws are coming our way.

Artificial Intelligence Incubators

Artificial Intelligence Incubators

Report
Oct 09, 2018

Canada’s AI scene is hot and centers around a few key cities that are home to universities, startups and large enterprises determined to change digital marketing for the better.

Q3 2018 Digital Video Trends

Q3 2018 Digital Video Trends

Report
Sep 27, 2018

Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.

Why Mozilla Is Purging Ad Trackers

Why Mozilla Is Purging Ad Trackers

Interview
Sep 25, 2018

Jascha Kaykas-Wolff, CMO of Mozilla, spoke about the need for a faster and cleaner browsing experience.

Top 10 US Ecommerce Companies in 2018

Top 10 US Ecommerce Companies in 2018

Report
Sep 17, 2018

Amazon will claim nearly half of US retail ecommerce sales in 2018. Sales will be driven by Amazon’s marketplace, which will account for 68.0% of business.

Could Tariffs Hurt Holiday Sales This Year?

Article
Sep 10, 2018

The proposed new tariffs on Chinese imports haven't been enacted yet, though Friday President Donald Trump threatened such a tax at "short notice." Larger retailers might not feel the effects immediately since many manufacturers have likely stocked up in anticipation, but smaller retailers unable to warehouse extra inventory could feel the squeeze sooner.

How Tariffs Will Affect the Top 10 US Ecommerce Companies

Article
Sep 06, 2018

The latest round of tariffs imposed by the Trump administration could come as soon as this week. The retail industry might not feel the full impact of these measures until 2019, but additional fees on goods from China will undoubtedly affect US trade, especially if China follows through with threats of retaliating tariffs.

Some Marketers Are Cutting Back on Third-Party Data

Some Marketers Are Cutting Back on Third-Party Data

Article
Sep 05, 2018

Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.

The GDPR Is a Cookie Monster

The GDPR Is a Cookie Monster

Article
Aug 27, 2018

Since the GDPR became enforceable, the number of third-party cookies found on news websites in Europe declined by 22%, according to Reuters Institute.

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Spotify's User Growth Continues as Pandora Plateaus

Spotify's User Growth Continues as Pandora Plateaus

Article
Aug 15, 2018

Pandora remains the most popular streaming music service in the US, according to eMarketer's new forecast, but Spotify's continued growth will change the balance of the market in coming years.

Marketing Beyond the Screen

Marketing Beyond the Screen

Report
Jul 24, 2018

As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.

What’s Next for Voice Control?

What’s Next for Voice Control?

Report
Jun 27, 2018

Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.

Digital Entertainment in France and Germany

Digital Entertainment in France and Germany

Report
Jun 05, 2018

Growing numbers of internet users in France and Germany now watch digital video, stream music and play games online. Younger people are leading this digital charge, while many older residents are more loyal to traditional media.

Hey Alexa, Who’s Using Smart Speakers?

Hey Alexa, Who’s Using Smart Speakers?

Report
May 29, 2018

This report analyzes our latest forecast for US voice assistant and smart speaker users, with a special focus on the growing rivalry between Amazon and Google.

Mobile App Installs

Mobile App Installs

Report
May 21, 2018

Mobile apps are eating the world, and marketers need to get on board. This report provides an overview of paid and organic app user acquisition strategies, as well as some problems related to attribution and ad fraud.

Podcasting in Canada

Podcasting in Canada

Report
May 14, 2018

Podcasting in Canada is becoming a mainstay in consumer media time, and brands are looking to better understand the opportunities in this emerging category.

Q2 2018 Digital Video Trends

Q2 2018 Digital Video Trends

Report
Apr 30, 2018

Digital video spending is growing on both ad-supported and subscription-based platforms, while TV ad spending will decrease for the first time since the Great Recession. Time spent on each of those mediums is following similar patterns.

US Subscription Video Landscape 2018

US Subscription Video Landscape 2018

Report
Apr 24, 2018

US subscription-based video providers are growing their user bases and revenues as audiences move from traditional pay TV toward digital services they consider more affordable and flexible.

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