Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
OpenAI’s pivot from nonprofit to Big Tech player could come at the risk of AI safety

OpenAI’s pivot from nonprofit to Big Tech player could come at the risk of AI safety

Article
Sep 12, 2024

A $1.5 billion valuation could intensify pressure to meet investor demands, raising concerns about its balance between AI safety and profitability.

7 Charts That Define Digital Markets in 2024 and Beyond

7 Charts That Define Digital Markets in 2024 and Beyond

Report
Sep 11, 2024

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Meta exposed for data scraping all of Australians’ public posts for 17 years

Meta exposed for data scraping all of Australians’ public posts for 17 years

Article
Sep 11, 2024

With no protections in place, users are vulnerable to widespread data harvesting, highlighting the need for stricter privacy laws.

Apple unveils new sleep apnea detection feature for the Apple Watch

Article
Sep 10, 2024

Apple unveils new Apple Watch feature that detects sleep apnea: The timing of the feature’s unveiling could be the spark Apple needs to reignite its stagnating device business.

PayPal rolls out record ad campaign starring Will Ferrell to pick up in-store momentum

Article
Sep 10, 2024

The actor’s appeal across generations can help attract users for the company’s debit card and in-store offerings

Zip’s transaction value growth accelerated in FY 2024 despite a shrinking user base

Article
Aug 29, 2024

The BNPL provider expanded its merchant network and pushed in-store. A potential Apple Pay deal could help raise its profile

Apple Cash adds ID verification to help protect users from fraudsters

Article
Aug 23, 2024

The update should help consumers feel safer using the P2P app, which may help boost Apple Cash adoption

Voice Assistant User Forecast 2024

Voice Assistant User Forecast 2024

Report
Aug 21, 2024

Voice assistant adoption continues to grow, but the pace has slowed. Gen Z and seniors are key growth drivers, while smartphones and smart speakers remain central to the ecosystem as innovation and fresh competition shake up the sector.

US Digital Ad Spending Benchmarks: Q3 2024

US Digital Ad Spending Benchmarks: Q3 2024

Report
Aug 16, 2024

This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

US Search Ad Spending Benchmarks: Q3 2024

US Search Ad Spending Benchmarks: Q3 2024

Report
Aug 16, 2024

This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

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Chrome’s New Path for Privacy

Chrome’s New Path for Privacy

Report
Aug 12, 2024

Google no longer plans to unilaterally eliminate cookies from its Chrome browser. After four years of begrudging preparation, the advertising industry is reeling.

Over half of Gen Z and millennials often or always accept cookies

Over half of Gen Z and millennials often or always accept cookies

Article
Aug 12, 2024

Key stat: The younger the consumer, the more likely they are to accept cookies if asked. More than half (57.6%) of US Gen Z consumers say they “often” or “always” accept cookie notifications, compared with 53.4% of millennials, 46.8% of gen X, and 36.0% of boomers, per a July 2024 EMARKETER survey.

Google broke trade law with search monopoly, US court rules

Article
Aug 05, 2024

Google found guilty of anti-competitive practices: Court ruling challenges market dominance through exclusive agreements and payments to Apple.

The Daily: How Spotify became profitable, what a “deluxe” version might look like, and more

Audio
Jul 30, 2024

On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

Latin America Ad Spending 2024

Latin America Ad Spending 2024

Report
Jul 23, 2024

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

The Daily: Advertising and Media Trends for H2 2024—New types of bundling, Apple Intelligence's effect on apps, and more

Audio
Jul 08, 2024

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including some new flavors of bundling we can expect to see, how Apple's AI offering will impact the app ecosystem, and more. Tune in to the discussion with vice president of content Paul Verna and analyst Yory Wurmser.

Marketers brace for impact of summaries in Apple Mail, Gmail

Marketers brace for impact of summaries in Apple Mail, Gmail

Article
Jul 03, 2024

Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketer.

3 non-cookie threats to ad targeting: VPNs, Apple’s Private Relay, and ad-blockers

3 non-cookie threats to ad targeting: VPNs, Apple’s Private Relay, and ad-blockers

Article
Jul 02, 2024

At least 80% of US consumers across age groups are concerned about data privacy when interacting with brands online, according to December 2023 data from Attest. And more than half of consumers would stop interacting with companies that have bad reputations around data or don’t allow them to opt out of tracking, per Q2 2024 data from Publishers Clearing House. Here are three non-cookie threats to advertising and information about what advertisers can do to stay visible.

Payments Trends to Watch in H2 2024

Payments Trends to Watch in H2 2024

Report
Jul 02, 2024

Digital wallets’ transformation into commerce enablers speeds up. We make a case for digital-only consumer credit cards. And we see a new threat that BNPL poses to credit cards.

Reimagining Retail: The Unofficial Most Interesting Retailers List (June)

Audio
Jun 26, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

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