Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

Online retailers need to respond to Gen Z’s love of Apple Pay

Article
Mar 09, 2024

Retailers need to take note—not having a customer’s preferred payment method can increase cart abandonment

Big Tech Antitrust 2024

Big Tech Antitrust 2024

Report
Mar 06, 2024

Big Tech has a big problem: The regulatory tide has turned against it. Digital advertising giants face several major lawsuits, and competition authorities are working to launch more before a possible change in leadership following US elections.

AI, CTV, and private label propel retailers to the top of our ‘unofficial’ February most interesting retailers ranking

Article
Mar 01, 2024

Walmart makes a huge acquisition in hopes of taking on Amazon’s retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart’s prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial” Most Interesting Retailers List, a monthly ranking revealed on an episode of the “Behind the Numbers: Reimagining Retail” podcast.

TikTok users aren’t sold on TikTok Shop

Article
Mar 01, 2024

TikTok’s ecommerce push could be driving down engagement: Users are steering clear of Shop posts as the platform struggles to clean up the marketplace experience.

How ‘Sign in with Klarna’ can bring the BNPL provider volume and data advantages

Article
Feb 16, 2024

The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits

Apple proposal to end NFC exclusivity in the EU shouldn’t affect Apple Pay’s dominance

Article
Jan 22, 2024

This effort to appease EU regulators could shake up the mobile wallet landscape, but Apple Pay’s dominance shouldn’t waver

The Weekly Listen: Challenging Google's search dominance, saying farewell to cookies, and can Apple move the VR needle?

Audio
Jan 12, 2024

On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

Worldwide Digital Ad Spending Forecast 2024

Worldwide Digital Ad Spending Forecast 2024

Report
Jan 10, 2024

The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.

Payments Trends to Watch in 2024

Payments Trends to Watch in 2024

Report
Jan 05, 2024

Fintechs, banks, and the government will reshuffle the payments deck in 2024. New features and competition will redefine the digital wallet user experience, and FedNow will pivot payment flows in new directions.

Search Ad Spending Forecast and Trends H2 2023

Search Ad Spending Forecast and Trends H2 2023

Report
Dec 20, 2023

Until Google rolls out generative search to all users, most consumers won’t adopt the technology. That means AI isn’t driving search ad spending—yet.

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The Daily: Very specific 2024 predictions (part 1)—Which SVOD Apple could buy, metaverse playgrounds, and the DOJ-Google suit

Audio
Dec 11, 2023

In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

Apple, US

CollectionSnapshot
Nov 30, 2023
Advertising Trends to Watch in 2024

Advertising Trends to Watch in 2024

Report
Nov 29, 2023

Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.

Apple Pay’s open banking integration could shake up consumer banking habits

Article
Nov 17, 2023

Showing card account info takes away an important touchpoint for banks and puts Apple at the center of the relationship

Apple services revenues, including media and advertising, soar to record amid hardware slump

Article
Nov 03, 2023

Despite a hardware sales dip, Apple’s services peak: The consumer tech giant eyes generative AI and new ad platforms to boost future earnings.

Apple, Worldwide

CollectionSnapshot
Oct 31, 2023

Data Drop: Gen Z Leading Voice Assistant Growth

Article
Oct 19, 2023

The US audience for voice assistants is nearing a milestone: 150 million users. Read on for figures from our latest forecast, including how many people are using smart speakers and how they use them.

Holiday Shopping 2023

Holiday Shopping 2023

Report
Oct 17, 2023

Ecommerce sales will return to double-digit growth this holiday season amid a backdrop of healthy consumer spending.

What email updates from Google, Apple, and AI mean for marketers, according to an expert

What email updates from Google, Apple, and AI mean for marketers, according to an expert

Article
Oct 11, 2023

Email marketing has been threatened recently by changes from Apple and Google, and email marketers are working to stay on top of industry shifts. Here are four burning questions about email marketing’s recent shifts.

PayPal’s cards can now be used through Apple Pay, a ploy to get closer to top-of-wallet status

Article
Oct 06, 2023

The move can bring in more volume on PayPal’s cards and enhance consumer loyalty

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