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EMARKETER

Top Digital Trends in South Korea

How People in South Korea Spend Their Time and Money Online

Report by Angela Kim  |  Aug 24, 2023
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About This Report
Here's how people in South Korea spend their time and money online, represented in 10 charts.
Topics
Media Consumption
Digital Shoppers & Buyers
Smartphone Users
South Korea

Digital activities are becoming even more entrenched in South Korea. Here are 10 charts showing what marketers, advertisers, and retailers in the country should be paying attention to, including:

  • Shifting internet and media usage
  • Streaming, super apps, and gaming
  • What’s notable in retail ecommerce

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Angela Kim

Contributors

Justin DeVoursney
Graphic Designer
Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor
Erika Huber
Line Editor
Kyndall Krist
Copy Editor
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