Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Financial and insurance brands pushed ad spending to new heights in the first half of 2025

Article |
 Mar 25, 2026

Revolut mints £4.7 billion as it dives deeper into global markets

Article |
 Mar 25, 2026

Starling Bank launches a Gemini-powered virtual assistant

Article |
 Mar 25, 2026

Consumers living paycheck to paycheck see a poor financial outlook

Article |
 Mar 25, 2026

New Balance’s expansion showcases retail's embrace of resale

Article |
 Mar 25, 2026

Easter spending to hit record $24.9 billion amid inflationary pressures

Article |
 Mar 25, 2026

Google Lyria 3 Pro adds structure and length, giving brands custom music at scale

Article |
 Mar 25, 2026

AWS develops AI agents to automate sales workflows after mass layoffs

Article |
 Mar 25, 2026

Smarter tools, slower decisions: The hidden cost of AI adoption

Article |
 Mar 25, 2026

Live FAQs: Marketing & Commerce Impacts on the War in Iran

Article |
 Mar 25, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Top Digital Trends in South Korea

How People in South Korea Spend Their Time and Money Online

Report by Angela Kim  |  Aug 24, 2023
Download
Report
Deck
Share
About This Report
Here's how people in South Korea spend their time and money online, represented in 10 charts.
Topics
Media Consumption
Digital Shoppers & Buyers
Smartphone Users
South Korea

Digital activities are becoming even more entrenched in South Korea. Here are 10 charts showing what marketers, advertisers, and retailers in the country should be paying attention to, including:

  • Shifting internet and media usage
  • Streaming, super apps, and gaming
  • What’s notable in retail ecommerce

authors

Angela Kim

Contributors

Justin DeVoursney
Graphic Designer
Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor
Erika Huber
Line Editor
Kyndall Krist
Copy Editor
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

685 Third Avenue21st FloorNew York, NY 100171-800-405-0844

Sales Inquiries

1-800-405-0844[email protected]

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.