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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

The Daily: How much search ground will Google lose, Peacock enters the metaverse, and are people sick of subscriptions?

Audio
Apr 19, 2023

On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.

Apple’s high-yield savings accounts could further aggravate banks’ deposit woes

Apple’s high-yield savings accounts could further aggravate banks’ deposit woes

Article
Apr 18, 2023

It partnered with Goldman Sachs to offer 4.15% APY. With consumers switching accounts faster than ever, Big Tech could be a real threat to the financial sector.

US Virtual Reality Forecast 2023

US Virtual Reality Forecast 2023

Report
Apr 13, 2023

Metaverse hype may have died down, but tech companies are still investing in VR. And a crop of new devices will continue to expand audiences—albeit slowly.

Major brands like Apple are upping their TikTok ad spend

Major brands like Apple are upping their TikTok ad spend

Article
Apr 10, 2023

A ban isn’t swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.

Samsung’s genius chip pivot could help reverse its worst-in-a-decade slump

Article
Apr 10, 2023

Samsung has a golden opportunity to reverse its misfortune: Profits have plunged as inflationary pressures put its US expansion in jeopardy. Outdoing Nvidia on chips is a winning strategy.

Clash of the titans: Why Apple vs. Amazon is the battle to watch

Article
Apr 06, 2023

So far this year, there’s been Google versus Microsoft and TikTok versus … well, everyone. But another battle is emerging as Amazon and Apple go head to head for ad dollars, streaming viewers, and the health vertical.

India is the next frontier for a growing number of retailers

Article
Apr 06, 2023

Is India the next China? Retailers from Apple to Dior to Levi’s are looking to expand in the world’s fastest-growing retail market, but success isn’t guaranteed.

The Weekly Listen: How to think about community, Apple Pay Later arrives, and in-store robots are here

Audio
Apr 06, 2023

On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch.

The Daily: Why is no one talking about Apple vs. Amazon, TikTok's advertisers, and brands' environmental claims

Audio
Apr 03, 2023

On today's episode, we discuss why Apple and Amazon will be the two most consequential advertising companies for the rest of the decade, the ceiling on their streaming ambitions, and how their tech and health investments stack up. "In Other News," we talk about whether TikTok has been able to reassure advertisers after its recent government hearing and the Federal Trade Commission outlining how companies should communicate their environmental claims. Tune in to the discussion with our director of Briefings Jeremy Goldman.

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Apple Pay Later: How BNPL users may greet Apple’s new product

Apple Pay Later: How BNPL users may greet Apple’s new product

Article
Mar 31, 2023

Apple’s long-teased buy now, pay later service is finally here, but what can it bring to an already crowded table? Our analysts unpack who may use Apple Pay Later and evaluate five of its prerelease features to see how they stack up to consumer demand.

Q1 2023 Digital Video Forecasts and Trends

Q1 2023 Digital Video Forecasts and Trends

Report
Mar 31, 2023

Ad-supported video gains viewership, time spent on digital video surpasses TV, and streaming services pivot from audience growth to profitability.

ID Resolution H1 2023

ID Resolution H1 2023

Report
Mar 29, 2023

With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don’t rely on cookies and mobile IDs.

Apple, China mend ties to overcome economic turmoil

Article
Mar 28, 2023

Apple leads businesses leaning on China: The brewing tech cold war notwithstanding, companies like Apple need to rely on established supply chains. Continued foreign partnerships are essential to China’s recovery.

Retailers find it hard to quit China’s manufacturing

Retailers find it hard to quit China’s manufacturing

Article
Mar 28, 2023

China’s manufacturing expertise is difficult to compete with: That has led some retailers to rethink supply chain diversification even as India, Latin America, and Vietnam gain traction as production hubs.

Top 15 US Ecommerce Companies Forecast

Top 15 US Ecommerce Companies Forecast

Report
Mar 28, 2023

Smaller retailers are gaining share and reshaping the ecommerce landscape, but will they be able compete with giants like Amazon?

US ad spend reached its eighth month of decline in February

Article
Mar 27, 2023

US ad spend dropped 8.0% YoY in February, according to a MediaPost analysis of Standard Media Index’s US Ad Market Tracker. That marks eight months of consecutive YoY decline as part of a trend that began in July 2022.

Amazon US Ecommerce Sales by Product Category 2023

Amazon US Ecommerce Sales by Product Category 2023

Report
Mar 24, 2023

Health and personal care will drive growth but won’t be enough to improve Amazon’s share of the overall US ecommerce market.

Data Drop: 4 Charts Payments Professionals Need to Understand the Payments Ecosystem in 2023

Data Drop: 4 Charts Payments Professionals Need to Understand the Payments Ecosystem in 2023

Article
Mar 22, 2023

This year, the payments industry will face its first major test following pandemic-driven digitization as economic uncertainty pressures customer habits. This is the data you need to understand the major changes facing the payments ecosystem in 2023—and how to navigate them.

Amazon makes another round of deep job cuts in its desire to get lean

Amazon makes another round of deep job cuts in its desire to get lean

Article
Mar 21, 2023

Tech’s nightmare becomes reality: As Amazon lays off thousands more, the talent bloodletting shows no signs of letting up. It’s a symptom of impulsivity in the tech industry that could come back to haunt it amid the tight labor market.

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