One year on, we review what we got right, what we sort of called, and what we got horribly wrong.

European regulators intensified their investigations into Big Tech’s anticompetitive practices: Apple, Google, Meta, and Amazon parried with regulators throughout the year as various countries put tech giants in their crosshairs.

From tumbling valuations to the arrival of Big Tech firms, we run down the biggest BNPL developments of 2022.

We look back at the year’s most disruptive Big Tech payment stories and how the Big Four have expanded in the space.

Apple will begin its advertising ascendancy in the coming year: The tech giant could see spectacular ad growth the remainder of the decade.

Will tech have learned its lesson during economic recovery? A mild recession in 2023 could give rise to tech’s recovery during the second half of the year. Expect industry caution.

Social commerce sales will reach $107.17 billion by 2025: While Facebook and Instagram will still attract the most buyers, it’s TikTok that’s making the most aggressive moves.

Smartphone consolidation continues: Apple’s iPhone continues to gain share in the high end of the smartphone market while consumers get fewer options for affordable or entry-level 5G devices.

Is Apple the next advertising titan? Apple committed to developing its ad business in 2022, but it faces stiff opposition from other Big Tech giants.

What were Big Tech healthcare players up to in 2022? We review the most prominent healthcare developments from Big Tech entities in the past year and preview what’s on deck for 2023.

Our outlook for social ad spending in 2022 has deteriorated significantly since March. This report breaks down what went wrong in the past nine months, and what’s ahead in the next two years.

The digital advertising landscape is shifting and it’s every person for themselves in a fight to the top. Let’s get to know the players and place our bets on who will win the battle royale for ad dollars.

China eases COVID-19 mandates: Restrictions are lifting as Beijing softens its stance on zero-COVID, but uneven implementation, worker shortages, and production migration could prolong economic recovery.

As the economy continues to roil, brands will look to some of the most hyped technologies—including generative AI, clean rooms, and Web3—to solve real problems.

This year has been a tough one for advertisers as inflation impacts consumer spending, causing ad spending to fall. Here are three insights about the state of audio advertising and what’s in store.

Veterans Affairs wants to be ‘best place’ for laid-off tech workers: Tech layoffs increased in November, but other sectors have a window of opportunity to scoop them up.

Things aren’t all that bad for Big Tech: Sustaining pandemic-era revenues was likely never realistic. But major tech companies are still raking in enormous profits, despite Wall Street investors’ outcry.

Smartphones will play an even bigger role in 2023, connecting devices and experiences while advertisers adjust to a world with less user data.

The wealthiest person vs. the most valuable company: Elon Musk is attacking Apple for ceasing advertising and threatening to pull Twitter from its App Store, setting up a monumental clash he can’t possibly win.

Pinduoduo grew faster than JD.com, Alibaba in Q3: But with lockdowns and protests stymieing domestic spending, the discount retailer is looking for growth opportunities in the US.