How do Klarna’s BNPL product features measure up to customer demand? We show how new features can balance these demands against the competing interests of shareholders and regulators.
Apple sets a revenue record: After a bleak week for Big Tech, Apple shows strength in Q3 earnings. Backed by Mac, wearables, and a consumer spending uptick—it’s doing something right.
Apple’s lack of experience managing ads is showing: Its new App Store placements were flooded with gambling ads, prompting a widespread backlash.
The store-within-a-store’ concept gains momentum: The partnerships work well when there’s clear synergy between the brands involved, such as Target and Apple.
On today's episode, we discuss Uber's foray into advertising, whether or not we are past "peak newsletter," how to convert online shoppers into buyers, how Apple's privacy changes have affected mobile marketers, how much media young people consume, an explanation of what's most disrupting advanced TV, how much it costs to raise a kid in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Evelyn Mitchell.
Apple is demanding 30% of promoted post transactions: The App Store now says promoted posts should be treated as in-app purchases in a not-so-subtle attack against Meta.
Apple's streaming price hikes test their brand equity: The tech giant's audio and video services are getting more expensive; will consumers grin and bear it?
While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”
Apple and Goldman Sachs teamed for the new high-yield savings feature.
The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.
With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.
Amazon’s $1 billion-a-year Thursday Night Football bet appears to be paying off, drawing record Prime sign-ups and reinforcing advertisers’ confidence in Amazon’s streaming tech. Once a pillar of pay TV, live sports have become the next big thing in streaming.
Proximity mobile payment growth in Canada is stagnant, posing a challenge for providers. We expect them to counter this trend by boosting customer engagement rather than seeking out new users.
On today's episode, we discuss how advertisers and publishers can adapt to the privacy and data strategy needs of a radically changing advertising ecosystem for the benefit of both brands and consumers. "In Other News," we talk about the implications of two significant legal cases for Google and what to make of Apple offering more ads. Tune in to the discussion with our analyst Max Willens and Neustar's global vice president of marketing solutions Brett House.
Apple replaces Pepsi as the Super Bowl Halftime Show sponsor: As it goes back and forth on a $2.5 billion Sunday Night Football deal, Apple is stepping up to the pop culture plate.
Zuck has a golden opportunity if he doesn't muck it up: Meta’s market valuation drops are tied to its metaverse aspirations. Its upcoming product releases need to be crowd pleasers.
On today's episode, we discuss how Amazon's Thursday Night Football debut went, whether TikTok might be the new search engine, if people want to buy things with emojis, how many folks will sign up to Netflix with ads, how many ads are too many, an explanation of whether Apple is the dark horse of search, how much the world doesn't recycle, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Evelyn Mitchell.
Apple’s just-released iOS 16 allows users to customize lock screens, control notifications further, and (at long last) edit text messages within 15 minutes. You know what else is changing at Apple? Its advertising strategy.
On today's episode, we discuss where the travel industry's recovery is at, whether the rebound will stretch past the summer, and the lasting changes to the ways folks travel for business. "In Other News," we talk about what to make of Snapchat's new plan for growth and how Apple wants to expand its digital advertising business. Tune in to the discussion with our director of Briefings Jeremy Goldman.
An iPhone for preppers: Apple’s iPhone 14 is getting satellite connectivity. It’s the start of a race for mobile satellite connections that could eventually cover every square mile on earth.
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