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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

Even Apple TV+ is thinking about ads now

Article
Oct 13, 2022

With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.

Amazon’s Thursday Night Football gamble is paying off. What does that mean for sports streaming?

Article
Oct 03, 2022

Amazon’s $1 billion-a-year Thursday Night Football bet appears to be paying off, drawing record Prime sign-ups and reinforcing advertisers’ confidence in Amazon’s streaming tech. Once a pillar of pay TV, live sports have become the next big thing in streaming.

Spotlight: Canada Proximity Mobile Payments Forecast 2022

Spotlight: Canada Proximity Mobile Payments Forecast 2022

Report
Sep 29, 2022

Proximity mobile payment growth in Canada is stagnant, posing a challenge for providers. We expect them to counter this trend by boosting customer engagement rather than seeking out new users.

The Daily: Adapting to privacy and data strategy needs, Google's legal cases, and Apple offers more ads

Audio
Sep 29, 2022

On today's episode, we discuss how advertisers and publishers can adapt to the privacy and data strategy needs of a radically changing advertising ecosystem for the benefit of both brands and consumers. "In Other News," we talk about the implications of two significant legal cases for Google and what to make of Apple offering more ads. Tune in to the discussion with our analyst Max Willens and Neustar's global vice president of marketing solutions Brett House.

Apple tests the Sunday Night Football waters by sponsoring the halftime show

Apple tests the Sunday Night Football waters by sponsoring the halftime show

Article
Sep 26, 2022

Apple replaces Pepsi as the Super Bowl Halftime Show sponsor: As it goes back and forth on a $2.5 billion Sunday Night Football deal, Apple is stepping up to the pop culture plate.

Meta’s losses show the metaverse’s costly risk

Article
Sep 22, 2022

Zuck has a golden opportunity if he doesn't muck it up: Meta’s market valuation drops are tied to its metaverse aspirations. Its upcoming product releases need to be crowd pleasers.

The Weekly Listen: Amazon's NFL Debut, TikTok the search engine, and buying with emojis

Audio
Sep 22, 2022

On today's episode, we discuss how Amazon's Thursday Night Football debut went, whether TikTok might be the new search engine, if people want to buy things with emojis, how many folks will sign up to Netflix with ads, how many ads are too many, an explanation of whether Apple is the dark horse of search, how much the world doesn't recycle, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Evelyn Mitchell.

Apple has an ad for that

Article
Sep 14, 2022

Apple’s just-released iOS 16 allows users to customize lock screens, control notifications further, and (at long last) edit text messages within 15 minutes. You know what else is changing at Apple? Its advertising strategy.

The Daily: Did summer vacations revive travel, Apple accelerates digital ads, and Snapchat's plan

Audio
Sep 14, 2022

On today's episode, we discuss where the travel industry's recovery is at, whether the rebound will stretch past the summer, and the lasting changes to the ways folks travel for business. "In Other News," we talk about what to make of Snapchat's new plan for growth and how Apple wants to expand its digital advertising business. Tune in to the discussion with our director of Briefings Jeremy Goldman.

Apple to launch satellite distress service for iPhone 14 this fall

Article
Sep 13, 2022

An iPhone for preppers: Apple’s iPhone 14 is getting satellite connectivity. It’s the start of a race for mobile satellite connections that could eventually cover every square mile on earth.

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US Voice Assistants and Smart Speakers Forecast 2022

US Voice Assistants and Smart Speakers Forecast 2022

Report
Sep 13, 2022

Voice assistant and smart speaker users are still increasing, but growth for brands will increasingly come from engaging existing users. Voice assistants are still very much in the process of transforming how users interact with and across devices.

US Search Ad Spending 2022

US Search Ad Spending 2022

Report
Sep 12, 2022

It’s not the fastest-growing channel, but paid search is still a vital component of the digital advertising ecosystem, especially as privacy changes and a potential recession put ad budgets in jeopardy.

Apple Watch’s time to shine

Article
Sep 08, 2022

We forecast that there will be over 25 million US Apple Watch users this year, nearly half of all US smartwatch users. But Apple is seeking a bigger piece of the pie, leaning into health and safety features with its latest Watch devices to attract new (and current) users.

Spotlight: UK Mobile Payments

Spotlight: UK Mobile Payments

Report
Sep 01, 2022

With UK proximity mobile and peer-to-peer payments stagnating, providers in the market will be forced to focus on ways to resolve pain points, engage top user demographics, and facilitate growth around the margins.

US DOJ reportedly preparing for sweeping antitrust lawsuit against Apple

US DOJ reportedly preparing for sweeping antitrust lawsuit against Apple

Article
Aug 31, 2022

DOJ vs. Apple: The US justice department is considering a challenge to Apple’s market dominance. Developer restrictions, payments ecosystems, and anticompetitive business practices could be key areas of conflict.

NIH funds study to see if Apple Watch can prevent strokes, limit blood thinners

NIH funds study to see if Apple Watch can prevent strokes, limit blood thinners

Article
Aug 30, 2022

Researchers are using NIH funding to see if Apple Watch app algorithm can prevent strokes. We wonder if doctors will trust the data.

Ireland’s EirGrid dashes tech giants’ cloud dreams with data center moratorium

Article
Aug 25, 2022

Data center scrutiny rises in Europe: Data centers’ energy intensity and water use are running up against Europe’s energy crisis. Ireland’s data center moratorium puts facilities’ sustainability measures in focus.

The Weekly Listen: The short-video race, Lyft's new media division, and Chewy's new CarePlus service

Audio
Aug 25, 2022

On today's episode, we discuss who is most likely to win the short-video race, the significance of Lyft's new media division, the potential of Apple's ad business, whether buy now, pay later is too good to be true, Chewy's new insurance and wellness service CarePlus, an unpopular opinion about retail media, who's buying all the electric vehicles, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

Marketing execs feel a recession can help them win back-to-office tug of war with employees

Marketing execs feel a recession can help them win back-to-office tug of war with employees

Article
Aug 24, 2022

Apple’s return to work revolt reveals the complexity of future of work: A possible recession might change things dramatically

Qualcomm’s Nuvia acquisition points to ARM-powered data centers

Article
Aug 23, 2022

Qualcomm comes for data centers: Nuvia unlocks potential for Qualcomm to diversify into server chips for data centers, effectively meeting pent-up demand with faster, cooler, and more-efficient cloud server solutions.

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