While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”

Apple and Goldman Sachs teamed for the new high-yield savings feature.

The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.

With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.

Amazon’s $1 billion-a-year Thursday Night Football bet appears to be paying off, drawing record Prime sign-ups and reinforcing advertisers’ confidence in Amazon’s streaming tech. Once a pillar of pay TV, live sports have become the next big thing in streaming.

Proximity mobile payment growth in Canada is stagnant, posing a challenge for providers. We expect them to counter this trend by boosting customer engagement rather than seeking out new users.

On today's episode, we discuss how advertisers and publishers can adapt to the privacy and data strategy needs of a radically changing advertising ecosystem for the benefit of both brands and consumers. "In Other News," we talk about the implications of two significant legal cases for Google and what to make of Apple offering more ads. Tune in to the discussion with our analyst Max Willens and Neustar's global vice president of marketing solutions Brett House.

Apple replaces Pepsi as the Super Bowl Halftime Show sponsor: As it goes back and forth on a $2.5 billion Sunday Night Football deal, Apple is stepping up to the pop culture plate.

Zuck has a golden opportunity if he doesn't muck it up: Meta’s market valuation drops are tied to its metaverse aspirations. Its upcoming product releases need to be crowd pleasers.

On today's episode, we discuss how Amazon's Thursday Night Football debut went, whether TikTok might be the new search engine, if people want to buy things with emojis, how many folks will sign up to Netflix with ads, how many ads are too many, an explanation of whether Apple is the dark horse of search, how much the world doesn't recycle, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Evelyn Mitchell.

Apple’s just-released iOS 16 allows users to customize lock screens, control notifications further, and (at long last) edit text messages within 15 minutes. You know what else is changing at Apple? Its advertising strategy.

On today's episode, we discuss where the travel industry's recovery is at, whether the rebound will stretch past the summer, and the lasting changes to the ways folks travel for business. "In Other News," we talk about what to make of Snapchat's new plan for growth and how Apple wants to expand its digital advertising business. Tune in to the discussion with our director of Briefings Jeremy Goldman.

An iPhone for preppers: Apple’s iPhone 14 is getting satellite connectivity. It’s the start of a race for mobile satellite connections that could eventually cover every square mile on earth.

Voice assistant and smart speaker users are still increasing, but growth for brands will increasingly come from engaging existing users. Voice assistants are still very much in the process of transforming how users interact with and across devices.

It’s not the fastest-growing channel, but paid search is still a vital component of the digital advertising ecosystem, especially as privacy changes and a potential recession put ad budgets in jeopardy.

We forecast that there will be over 25 million US Apple Watch users this year, nearly half of all US smartwatch users. But Apple is seeking a bigger piece of the pie, leaning into health and safety features with its latest Watch devices to attract new (and current) users.

With UK proximity mobile and peer-to-peer payments stagnating, providers in the market will be forced to focus on ways to resolve pain points, engage top user demographics, and facilitate growth around the margins.

DOJ vs. Apple: The US justice department is considering a challenge to Apple’s market dominance. Developer restrictions, payments ecosystems, and anticompetitive business practices could be key areas of conflict.

Researchers are using NIH funding to see if Apple Watch app algorithm can prevent strokes. We wonder if doctors will trust the data.

Data center scrutiny rises in Europe: Data centers’ energy intensity and water use are running up against Europe’s energy crisis. Ireland’s data center moratorium puts facilities’ sustainability measures in focus.