Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

Q&A: Forward CEO on Healthcare-as-a-Product and how health insurance is the ‘root of all evil’

Article
May 31, 2022

We spoke with Forward’s founder and CEO Adrian Aoun about the company’s business model, why primary care is ripe for disruption, and how the startup plans to grow.

The summer worker shortage could hinder retail growth

Article
May 31, 2022

There’s tough competition for workers this summer: While companies such as Subway, Walmart, and Starbucks are boosting hourly pay, the dearth of unemployed people looking for work could hinder growth.

The top 6 digital audio platforms among US teens and adults

The top 6 digital audio platforms among US teens and adults

Article
May 31, 2022

Spotify is the No. 1 digital audio service among US teens and adults, with 35% digital audio listeners ages 12 and older using that platform the most. YouTube Music comes in at No. 2, with 18%, while Pandora rounds out the top three at 15%.

Apple is latest Big Tech company to raise employee salaries

Apple is latest Big Tech company to raise employee salaries

Article
May 27, 2022

Apple raising worker pay by more than 10%: It’s the latest Big Tech company to take steps to retain talent during the Great Resignation, a move that could set the tone for various industries.

Meta calls out AppTrackingTransparency as anti-competitive

Meta calls out AppTrackingTransparency as anti-competitive

Article
May 27, 2022

Meta clashes with Apple over AppTrackingTransparency: The change damaged Meta’s profits, but Apple’s ad business is soaring.

Shareholders introduce more ESG proposals, but defeat at Amazon could slow momentum

Shareholders introduce more ESG proposals, but defeat at Amazon could slow momentum

Article
May 27, 2022

Investors want retailers to take decisive action on ESG initiatives: But companies like Amazon and McDonald’s are pushing back on shareholder demands.

US Proximity Mobile Payments 2022

US Proximity Mobile Payments 2022

Report
May 27, 2022

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

Metaverse: hype or reality?

Article
May 23, 2022

Seeing is believing: Our quick explainer video gives you insight into what the metaverse is all about.

US Ad Spending 2022

US Ad Spending 2022

Report
May 18, 2022

Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.

The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown

Audio
May 17, 2022

On today's episode, we discuss how wearable tech devices will shake up healthcare, which features will make health wearables a must-have, and how Amazon and Apple will continue to disrupt the industry. "In Other News," we talk about why digital pharmacies are getting in trouble and what we should make of telehealth companies slowing down. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

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The Era of Uncertainty

The Era of Uncertainty

Report
May 17, 2022

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Tapestry, Apple, and other brands feel the brunt of China’s zero-COVID policy

Tapestry, Apple, and other brands feel the brunt of China’s zero-COVID policy

Article
May 16, 2022

China’s zero-COVID policy hinders retailers at home and abroad: The mitigation measures put the brakes on both retail sales and manufacturing, which could have long-term implications.

TSMC planning another price increase

Article
May 13, 2022

TSMC is raising prices for the second time in a year: The company blames increased costs and expansion. Long-term effects may be loss of business from customers feeling the squeeze.

Why retailers like Apple, Amazon, and Starbucks are taking strong anti-union stands

Why retailers like Apple, Amazon, and Starbucks are taking strong anti-union stands

Article
May 13, 2022

Apple, Amazon, and Starbucks are fighting hard against unionization efforts: While the companies’ aggressive stands aim to protect their bottom lines, doing so could sully their reputation.

As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter

As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter

Article
May 12, 2022

Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.

Tech is taking a beating, but it's risen like a Phoenix before

Article
May 12, 2022

Big Tech gets corrected: Tech industry stocks have taken a beating so far in 2022, but given the pandemic’s upheaval, it shouldn’t come as a surprise. Another reincarnation looms.

iPod was Apple’s gateway to consumer electronics exceptionalism

Article
May 12, 2022

From 1,000 songs in your pocket to $3 trillion in theirs: The iconic music player set the computer maker on a course to dominate consumer products that carried over to the iPhone and beyond.

How much of US population listens to digital audio?

How much of US population listens to digital audio?

Article
May 11, 2022

About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021. Over the past decade, that share has grown by 38 percentage points, making the weekly listenership now 192 million strong.

Apple’s spaceship campus blasts to the past with in-office requirement

Article
May 05, 2022

Big Tech gets old-fashioned: Apple summoning its employees back to the office isn’t going over well. As workers threaten to quit, other tech companies could fill the satisfaction gap.

Ecommerce isn't the saving grace Meta needs

Ecommerce isn't the saving grace Meta needs

Article
May 05, 2022

Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.

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