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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
The Era of Uncertainty

The Era of Uncertainty

Report
May 17, 2022

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Tapestry, Apple, and other brands feel the brunt of China’s zero-COVID policy

Tapestry, Apple, and other brands feel the brunt of China’s zero-COVID policy

Article
May 16, 2022

China’s zero-COVID policy hinders retailers at home and abroad: The mitigation measures put the brakes on both retail sales and manufacturing, which could have long-term implications.

TSMC planning another price increase

Article
May 13, 2022

TSMC is raising prices for the second time in a year: The company blames increased costs and expansion. Long-term effects may be loss of business from customers feeling the squeeze.

Why retailers like Apple, Amazon, and Starbucks are taking strong anti-union stands

Why retailers like Apple, Amazon, and Starbucks are taking strong anti-union stands

Article
May 13, 2022

Apple, Amazon, and Starbucks are fighting hard against unionization efforts: While the companies’ aggressive stands aim to protect their bottom lines, doing so could sully their reputation.

As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter

As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter

Article
May 12, 2022

Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.

Tech is taking a beating, but it's risen like a Phoenix before

Article
May 12, 2022

Big Tech gets corrected: Tech industry stocks have taken a beating so far in 2022, but given the pandemic’s upheaval, it shouldn’t come as a surprise. Another reincarnation looms.

iPod was Apple’s gateway to consumer electronics exceptionalism

Article
May 12, 2022

From 1,000 songs in your pocket to $3 trillion in theirs: The iconic music player set the computer maker on a course to dominate consumer products that carried over to the iPhone and beyond.

How much of US population listens to digital audio?

How much of US population listens to digital audio?

Article
May 11, 2022

About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021. Over the past decade, that share has grown by 38 percentage points, making the weekly listenership now 192 million strong.

Apple’s spaceship campus blasts to the past with in-office requirement

Article
May 05, 2022

Big Tech gets old-fashioned: Apple summoning its employees back to the office isn’t going over well. As workers threaten to quit, other tech companies could fill the satisfaction gap.

Ecommerce isn't the saving grace Meta needs

Ecommerce isn't the saving grace Meta needs

Article
May 05, 2022

Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.

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How ‘services’ became Apple’s fastest-growing revenue category

Article
May 03, 2022

Apple’s shift away from tech doesn’t come at the expense of its brand: Once known for its sleek hardware, Apple is now focusing on media.

Advertising is still recovering after a year of AppTrackingTransparency

Advertising is still recovering after a year of AppTrackingTransparency

Article
Apr 29, 2022

AppTrackingTransparency isn’t the death knell some feared: Just under half of all users have consented to tracking, far above initial estimates.

Big tech doubles down on union busting as labor movement intensifies

Article
Apr 27, 2022

Big Tech squares off against unions: Momentum is on the side of workers seeking higher wages and transparency. How companies address brewing labor movements could be a red flag for regulators.

Apple sharpens payments suite with security and acceptance enhancements

Article
Apr 26, 2022

The tech giant appears to have switched Apple Cash over from Discover to Visa and enhanced fraud prevention features for Apple Pay.

US Podcast Advertising 2022

US Podcast Advertising 2022

Report
Apr 25, 2022

Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

Brands and retailers look to Earth Day to boost their eco credentials

Brands and retailers look to Earth Day to boost their eco credentials

Article
Apr 20, 2022

Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.

The Metaverse

The Metaverse

Report
Apr 19, 2022

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

How Apple Mail could be spoiling email performance metrics

How Apple Mail could be spoiling email performance metrics

Article
Apr 18, 2022

In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.

Branch Transformation

Branch Transformation

Report
Apr 14, 2022

Neobank and Big Tech competition, rising mobile adoption, and new touchpoints like the metaverse are pushing banks to rethink their branch footprints. They must react to evolving consumer banking preferences so they can future-proof their branches.

Dimon says growing competition is weakening banks’ financial roles

Article
Apr 06, 2022

Dimon warns of competition diminishing banks’ role in financial services: The JPMorgan Chase CEO’s annual letter to shareholders identified rising competitors and defended tech spending as necessary for maintaining the bank’s standing.

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