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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
Amazon has a larger advertising business than YouTube

Amazon has a larger advertising business than YouTube

Article
Feb 04, 2022

Amazon lifts the veil over its advertising business: The retailer’s 2021 ad revenues outpaced YouTube’s and are poised for continued growth.

Google’s massive ad growth fueled by retail spending

Article
Feb 03, 2022

As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.

BNPL is a promising space for US banks to boost engagement

BNPL is a promising space for US banks to boost engagement

Article
Feb 02, 2022

A PYMNTS survey shows that most users of standalone BNPL services are interested in bank-backed versions—including customers of the biggest standalone players.

Apple ad revenues skyrocket amid its privacy changes

Article
Jan 31, 2022

Apple earnings show how much its ad business has grown amid iOS 14.5: App Store search ads have benefited greatly from its privacy update—something advertisers have known for a while and regulators won’t be able to ignore for long.

Conversational AI Use Expands

Conversational AI Use Expands

Report
Jan 27, 2022

The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.

Instagram tests creator subscriptions as it navigates a changing influencer landscape

Article
Jan 21, 2022

Instagram introduces subscriptions as it vies for control of the creator economy: As Instagram’s cachet diminishes among younger audiences, it hopes monetization tools will keep creators from turning to other platforms.

The Key Metaverse Players to Date: The dark horse Apple, Disney's IP fortune, and more

The Key Metaverse Players to Date: The dark horse Apple, Disney's IP fortune, and more

Audio
Jan 20, 2022

On today's episode, we discuss which brands are emerging as key players in the metaverse race, how Apple could make its mark, why Disney's intellectual property (IP) makes it a heavyweight in this space, how Nike is positioning itself, and more. We then talk about what to expect from cashierless technology in 2022 and how a new breed of remote workers has changed shopping. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Why marketers should take the Banning Surveillance Advertising Act seriously

Article
Jan 20, 2022

Is the Banning Surveillance Advertising Act a threat? Even if the US bill to limit targeted ads doesn’t pass, its introduction signals a legislative landscape that favors privacy more than ever.

Spotlight on wearables: Tech competitors will challenge Apple’s dominance

Spotlight on wearables: Tech competitors will challenge Apple’s dominance

Article
Jan 19, 2022

Apple towers over today’s smartwatch and hearable markets, and it’s well-positioned atop the smartphone market.

The “new” world: A metaverse primer

Article
Jan 19, 2022

We break down the metaverse and how it can define the future of computing, gaming, finance, social media, and business: AR and VR technologies, expanding virtual platforms and ecosystems, as well as an appetite for more immersive experiences are pushing the boundaries of reality into the virtual world.

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5 Big Trends Emerge from CES

Article
Jan 13, 2022

The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.

The omicron surge compounds retail sector’s worker shortage

The omicron surge compounds retail sector’s worker shortage

Article
Jan 13, 2022

Omicron outbreak leads retailers to cut hours and temporarily close stores: The situation could drive more consumers to buy online and spur merchants to add more self-service tools.

Apple App Store devs earned $60B in 2021 despite growing antitrust scrutiny

Apple App Store devs earned $60B in 2021 despite growing antitrust scrutiny

Article
Jan 12, 2022

Apple’s record App Store payouts reveal thriving app economy: Developers earned an unprecedented $60 billion in 2021, even as regulators targeted unfair app commission structure.

Key Digital Ad Trends and Forecasts for 2022 | Meet the Analyst Webinar | On-Demand

Video
Jan 12, 2022

Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic

US Social Video Advertising 2022

US Social Video Advertising 2022

Report
Jan 11, 2022

Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.

Intel hires engineering director responsible for Apple Silicon transition

Article
Jan 10, 2022

Intel ramps up chip design efforts by hiring Apple’s chip engineer: Apple’s loss is Intel’s gain in 2022, which is poised for intensified silicon competition.

The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more

The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more

Audio
Jan 10, 2022

On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Meta reportedly abandons plans to develop its own AR/VR OS, defers to a modded version of Android instead

Meta reportedly abandons plans to develop its own AR/VR OS, defers to a modded version of Android instead

Article
Jan 07, 2022

Meta could have created its own AR/VR OS but chose to use a modified version of Google’s Android: Short-term convenience could lead to long-term problems in the metaverse.

Big Tech antitrust heats up as a lawsuit claims Google, Apple colluded on search engine business

Article
Jan 06, 2022

Did Google pay Apple to stay out of the search game? A new lawsuit claims so: Antitrust scrutiny heats up on Big Tech ballooning unchecked into trillion-dollar firms.

Everything you missed while you were on holiday break

Article
Jan 04, 2022

Rounding up news from the last days of 2021: The news cycle didn’t stop over the holidays. These are some of the most notable stories from the last two weeks.

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