Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
The Weekly Listen: Trump's 'Truth Social' platform, how Apple changed Facebook, and who loves LinkedIn?

The Weekly Listen: Trump's 'Truth Social' platform, how Apple changed Facebook, and who loves LinkedIn?

Audio
Feb 25, 2022

On today's episode, we discuss whether Donald Trump's new "Truth Social" platform can make some noise, Facebook rebranding the News Feed, whether LinkedIn is the best social network, Uber and Lyft's rebound, how Apple changed Facebook, an unpopular opinion about Disney, where Valentine's Day came from, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Peter Vahle.

How platforms with first-party data stand to benefit from AppTrackingTransparency

How platforms with first-party data stand to benefit from AppTrackingTransparency

Article
Feb 24, 2022

The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.

US Holiday 2021 Review and Holiday 2022 Preview

US Holiday 2021 Review and Holiday 2022 Preview

Report
Feb 23, 2022

The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season.

The Shakeout From Apple’s Privacy Update

The Shakeout From Apple’s Privacy Update

Report
Feb 22, 2022

Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

Unions are making a comeback, and brands need to take note

Article
Feb 18, 2022

Unionization efforts pose a challenge to brands’ images: Labor efforts at Amazon, Apple, REI, and Starbucks show a side of these popular brands that could turn off consumers.

An Apple-shaped split in Meta mobile ad spending

An Apple-shaped split in Meta mobile ad spending

Article
Feb 17, 2022

Apple’s 2021 privacy updates have advertisers approaching iOS with caution and accelerating their investment in Android. Last May, soon after the changes rolled out, US Meta ad spending rose at about the same pace on both types of devices. By the end of December, growth on iOS had slowed to 3% year over year, while Android’s soared to 101%.

What Apple’s Tap to Pay means for payments, Amex's new checking account, and Block adds Afterpay

What Apple’s Tap to Pay means for payments, Amex's new checking account, and Block adds Afterpay

Audio
Feb 15, 2022

On today's episode, we discuss how Apple's new Tap to Pay feature will disrupt the payments world. Then for "In Other News," we talk about the impact of American Express' new checking account and what will happen now that buy now, pay later firm Afterpay is integrated with Block (formerly Square). Tune in to the discussion with VP of content and head of financial services Daniel Van Dyke and our analyst Jaime Toplin.

Apple taps Stripe as first payments provider to incorporate softPOS solution

Article
Feb 10, 2022

Stripe will be the first company to enable contactless payments acceptance on merchant customers’ iPhones.

The Great Resignation forces retailers to boost pay and benefits

The Great Resignation forces retailers to boost pay and benefits

Article
Feb 09, 2022

The Great Resignation is having a significant impact on retail: Retailers are feeling pressure to boost pay and benefits for both corporate workers and store employees.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

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Amazon has a larger advertising business than YouTube

Amazon has a larger advertising business than YouTube

Article
Feb 04, 2022

Amazon lifts the veil over its advertising business: The retailer’s 2021 ad revenues outpaced YouTube’s and are poised for continued growth.

Google’s massive ad growth fueled by retail spending

Article
Feb 03, 2022

As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.

BNPL is a promising space for US banks to boost engagement

BNPL is a promising space for US banks to boost engagement

Article
Feb 02, 2022

A PYMNTS survey shows that most users of standalone BNPL services are interested in bank-backed versions—including customers of the biggest standalone players.

Apple ad revenues skyrocket amid its privacy changes

Article
Jan 31, 2022

Apple earnings show how much its ad business has grown amid iOS 14.5: App Store search ads have benefited greatly from its privacy update—something advertisers have known for a while and regulators won’t be able to ignore for long.

Conversational AI Use Expands

Conversational AI Use Expands

Report
Jan 27, 2022

The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.

Instagram tests creator subscriptions as it navigates a changing influencer landscape

Article
Jan 21, 2022

Instagram introduces subscriptions as it vies for control of the creator economy: As Instagram’s cachet diminishes among younger audiences, it hopes monetization tools will keep creators from turning to other platforms.

The Key Metaverse Players to Date: The dark horse Apple, Disney's IP fortune, and more

The Key Metaverse Players to Date: The dark horse Apple, Disney's IP fortune, and more

Audio
Jan 20, 2022

On today's episode, we discuss which brands are emerging as key players in the metaverse race, how Apple could make its mark, why Disney's intellectual property (IP) makes it a heavyweight in this space, how Nike is positioning itself, and more. We then talk about what to expect from cashierless technology in 2022 and how a new breed of remote workers has changed shopping. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Why marketers should take the Banning Surveillance Advertising Act seriously

Article
Jan 20, 2022

Is the Banning Surveillance Advertising Act a threat? Even if the US bill to limit targeted ads doesn’t pass, its introduction signals a legislative landscape that favors privacy more than ever.

Spotlight on wearables: Tech competitors will challenge Apple’s dominance

Spotlight on wearables: Tech competitors will challenge Apple’s dominance

Article
Jan 19, 2022

Apple towers over today’s smartwatch and hearable markets, and it’s well-positioned atop the smartphone market.

The “new” world: A metaverse primer

Article
Jan 19, 2022

We break down the metaverse and how it can define the future of computing, gaming, finance, social media, and business: AR and VR technologies, expanding virtual platforms and ecosystems, as well as an appetite for more immersive experiences are pushing the boundaries of reality into the virtual world.

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