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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

3 new things in tech: Facebook goes Meta, chip shortages cost Apple, and Nike takes on virtual goods

Article
Nov 04, 2021

Read the latest tech stories from Insider Intelligence.

Facebook Advertising 2021

Facebook Advertising 2021

Report
Nov 04, 2021

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

How Apple's iOS changes are affecting Snapchat, following brands, and young Instagrammers

How Apple's iOS changes are affecting Snapchat, following brands, and young Instagrammers

Audio
Nov 03, 2021

On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people prefer to follow their favorite brands and how concerned Instagram is about losing young people. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Canada Mobile Payments Forecast 2021

Canada Mobile Payments Forecast 2021

Report
Oct 29, 2021

Canadian mobile penetration and bank access have created a high-potential environment for both proximity and peer-to-peer mobile payments. But entrenched payment habits and monopolization have created a slow growth environment that will force providers to adapt.

Spotify’s ad business is booming, and it owes it all to podcasts

Article
Oct 29, 2021

Podcasting is majorly boosting Spotify's ad biz: Ad revenues are up 75% year over year as the audio giant's investments in podcasting finally begin to pay off.

UK Mobile Payments Forecast 2021

UK Mobile Payments Forecast 2021

Report
Oct 29, 2021

Proximity and peer-to-peer mobile payments are on the rise in the UK, thanks to high user adoption of mobile and banking. However, growth is slow, which means that wallet providers looking to crack the market will need to get creative.

Apple and Amazon further climate commitments as sustainability race heats up

Article
Oct 28, 2021

Big Tech invests heavily in sustainability as consumer and regulator concerns ramp up: Apple and Amazon announced progress toward their environmental initiatives ahead of a United Nations climate change conference.

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Who’s leading, who’s gaining, and who’s the dark horse in the sprint to become a financial services super app

Article
Oct 28, 2021

Who’s winning the sprint to become a financial services super app: At Money20/20 USA, Insider Intelligence gave financial services executives an advance look at our upcoming matrix compiling some of the industry’s most comprehensive data about global financial services super apps.

Global chip shortage will hit the smartphone industry harder than expected

Global chip shortage will hit the smartphone industry harder than expected

Article
Oct 27, 2021

The smartphone industry is feeling the squeeze of the semiconductor shortage.

Snap’s Q3 earnings fell short of goals due to changes to iOS app tracking

Article
Oct 25, 2021

Snap misses Q3 revenue goal by $3 million, citing iOS privacy changes: The platform’s bottom line was affected by supply chain issues and changes to app tracking via Apple, foreshadowing a rough quarter for other social platforms.

Spotify lets Anchor creators upload video podcasts, opening up new video marketing opportunities

Spotify lets Anchor creators upload video podcasts, opening up new video marketing opportunities

Article
Oct 22, 2021

Spotify’s video podcasting push could bring in more users and marketers: Podcasts are already gaining steam with both groups, and video will help make the medium—and ads in it—even more engaging.

Walmart is determined to make SMS shopping happen

Walmart is determined to make SMS shopping happen

Article
Oct 19, 2021

Walmart tries SMS shopping again, this time backed by AI and customer data: It will use the same conversational commerce tech that helped make its voice-assisted shopping successful.

US Holiday Shopping 2021

US Holiday Shopping 2021

Report
Oct 18, 2021

Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.

Temenos’ cloud platform will help Green Dot offer a better customer experience

Temenos’ cloud platform will help Green Dot offer a better customer experience

Article
Oct 14, 2021

Green Dot’s Temenos cloud deal could enhance consumer ties: Features the partnership enables in Green Dot’s direct bank and its banking as a service (BaaS) business could strengthen its bonds with low- to-moderate-income consumers.

US Audio Advertising Forecast 2021

US Audio Advertising Forecast 2021

Report
Oct 11, 2021

Due to listener growth, advertisers no longer find digital audio advertising experimental.

US neobank Upgrade jumps into BNPL with differentiated installments approach

Article
Oct 04, 2021

In the increasingly crowded US buy now, pay later (BNPL) space, the convenience of Upgrade’s single-invoicing feature could catch consumers’ attention.

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