Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

Contracts between Apple and a handful of US states reveal demanding terms for digital ID wallet feature

Article
Nov 17, 2021

Apple’s contract with some states reveals that hiring, marketing, and management costs could fall on taxpayers.

Which US podcast publishers are most popular?

Which US podcast publishers are most popular?

Article
Nov 17, 2021

iHeartRadio is the most popular US podcast publisher, with 30.0 million people tuning in to its podcasts in September.

How Gen Z is embracing digital payments

How Gen Z is embracing digital payments

Article
Nov 16, 2021

Lockdowns, online shopping, and fear of germs during the pandemic have hastened the shift toward all types of digital payments. As a result, Gen Z has fully embraced electronic wallet services, contactless payments, peer-to-peer payment apps, and digital uses of credit, including buy now, pay later.

Of the top US retailers, Apple expects the strongest holiday ecommerce sales

Article
Nov 12, 2021

While Amazon has the largest share of holiday ecommerce sales this year at 41.9%, Apple will post the strongest growth at 36.9%.

Google's (and YouTube's) soaring growth, Nielsen's rebrand, and the average Netflix user

Google's (and YouTube's) soaring growth, Nielsen's rebrand, and the average Netflix user

Audio
Nov 09, 2021

On today's episode, we discuss the most impressive part of Google's Q3 earnings, YouTube's mini milestones, and how Apple's iOS changes are affecting the search giant. We then talk about the significance of Nielsen's rebrand and what the average Netflix user looks like. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Green Dot’s riding a BaaS rocket ship, but others are on the same mission

Green Dot’s riding a BaaS rocket ship, but others are on the same mission

Article
Nov 09, 2021

It’s not alone in the race. An influx of new BaaS entrants indicates the emergence of an industry to underpin embedded banking.

The top 15 US companies ranked by ecommerce sales growth

The top 15 US companies ranked by ecommerce sales growth

Article
Nov 09, 2021

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

How Apple’s privacy changes are affecting Peloton and other industry players, according to recent earnings calls

Article
Nov 08, 2021

How badly industry players were hurt by Apple’s privacy changes in Q3: Peloton was hit hard, while Criteo and Airbnb went unscathed.

US Remote Patient Monitoring Forecast 2021

US Remote Patient Monitoring Forecast 2021

Report
Nov 05, 2021

The remote patient monitoring market is surging, with the number of US users doubling between 2020 and 2025. Consumers, healthcare providers, payers, and pharma companies are all investing in the technology and programs to improve care and lower cost.

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3 new things in tech: Facebook goes Meta, chip shortages cost Apple, and Nike takes on virtual goods

Article
Nov 04, 2021

Read the latest tech stories from Insider Intelligence.

Facebook Advertising 2021

Facebook Advertising 2021

Report
Nov 04, 2021

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

How Apple's iOS changes are affecting Snapchat, following brands, and young Instagrammers

How Apple's iOS changes are affecting Snapchat, following brands, and young Instagrammers

Audio
Nov 03, 2021

On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people prefer to follow their favorite brands and how concerned Instagram is about losing young people. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Canada Mobile Payments Forecast 2021

Canada Mobile Payments Forecast 2021

Report
Oct 29, 2021

Canadian mobile penetration and bank access have created a high-potential environment for both proximity and peer-to-peer mobile payments. But entrenched payment habits and monopolization have created a slow growth environment that will force providers to adapt.

Spotify’s ad business is booming, and it owes it all to podcasts

Article
Oct 29, 2021

Podcasting is majorly boosting Spotify's ad biz: Ad revenues are up 75% year over year as the audio giant's investments in podcasting finally begin to pay off.

UK Mobile Payments Forecast 2021

UK Mobile Payments Forecast 2021

Report
Oct 29, 2021

Proximity and peer-to-peer mobile payments are on the rise in the UK, thanks to high user adoption of mobile and banking. However, growth is slow, which means that wallet providers looking to crack the market will need to get creative.

Apple and Amazon further climate commitments as sustainability race heats up

Article
Oct 28, 2021

Big Tech invests heavily in sustainability as consumer and regulator concerns ramp up: Apple and Amazon announced progress toward their environmental initiatives ahead of a United Nations climate change conference.

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