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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
Lockdowns in key Chinese manufacturing hubs compound supply chain issues

Lockdowns in key Chinese manufacturing hubs compound supply chain issues

Article
Mar 16, 2022

Beijing’s zero-COVID policy wreaks havoc on the global supply chain: Lockdowns in Shenzhen and Dongguan make it harder and more expensive for retailers like Amazon and Walmart to deliver goods to overseas shoppers.

Meta finds a fitness pipeline in the Apple ecosystem

Meta finds a fitness pipeline in the Apple ecosystem

Article
Mar 14, 2022

Meta uses fitness data to tap into Apple’s ecosystem: Bringing the metaverse’s fitness stats into Apple Health via Oculus headsets helps Apple users close their activity rings and gives Meta synergy with a larger user ecosystem.

Netflix leads in usage, but are viewers paying up?

Article
Mar 09, 2022

Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.

Airbnb, Uniqlo, Shell, Netflix: Brand reputation winners and losers from Russia’s invasion of Ukraine

Article
Mar 08, 2022

Major brands weigh the benefits of staying in the Russian market: Airbnb wins the brand reputation game, while Uniqlo and Shell may have misjudged the situation.

The data collection strategies that have emerged from Apple’s privacy changes

The data collection strategies that have emerged from Apple’s privacy changes

Article
Mar 08, 2022

New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.

NYT tech workers form biggest tech union in US

Article
Mar 07, 2022

Tide is turning for tech unionization: The rise of digital media alongside a tight labor market, inflation, and wage stagnation prompts news tech workers to organize. How far behind is Big Tech?

Retailers look to membership programs to spur growth

Retailers look to membership programs to spur growth

Article
Mar 07, 2022

Can membership programs provide a new revenue stream for retailers? Best Buy and Walmart are taking a page from Amazon Prime and AppleCare as they build out their programs.

Intel, AMD lead industry heavyweights in new standard for chips but Nvidia, Apple weren’t invited

Article
Mar 04, 2022

Intel leads consortium for chiplet production: AMD, Qualcomm, Arm, TSMC, and Samsung make up a dream team of silicon producers, but the exclusion of Nvidia and Apple raises questions.

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New streaming originals spell new subscribers—and new costs

New streaming originals spell new subscribers—and new costs

Article
Mar 02, 2022

Four of the top US streaming services spent a record-smashing total of $11.15 billion on original content in 2021 as each platform vied to draw—and keep—subscribers. Netflix laid out $6.08 billion, more than the other three services combined. Amazon Prime Video grew its spending the fastest, by 105%, in a play for Netflix’s title as the leading subscription video streamer.

Big Tech struggles to respond to war in Ukraine

Article
Mar 01, 2022

Big Tech faces dilemma in Russia-Ukraine conflict: While rushing to get refugees to safety, companies debate remaining neutral, which would seem like compliance with Russia, or leveling sanctions and risking retribution from the Kremlin.

Spotify will widen lead over Apple Podcasts despite controversy

Spotify will widen lead over Apple Podcasts despite controversy

Article
Feb 28, 2022

Spotify overtook Apple Podcasts as the biggest US podcast platform in 2021, when the Swedish company drew 28.3 million monthly US podcast listeners, about 200,000 more than its rival did. Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.

The Weekly Listen: Trump's 'Truth Social' platform, how Apple changed Facebook, and who loves LinkedIn?

The Weekly Listen: Trump's 'Truth Social' platform, how Apple changed Facebook, and who loves LinkedIn?

Audio
Feb 25, 2022

On today's episode, we discuss whether Donald Trump's new "Truth Social" platform can make some noise, Facebook rebranding the News Feed, whether LinkedIn is the best social network, Uber and Lyft's rebound, how Apple changed Facebook, an unpopular opinion about Disney, where Valentine's Day came from, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Peter Vahle.

How platforms with first-party data stand to benefit from AppTrackingTransparency

How platforms with first-party data stand to benefit from AppTrackingTransparency

Article
Feb 24, 2022

The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.

US Holiday 2021 Review and Holiday 2022 Preview

US Holiday 2021 Review and Holiday 2022 Preview

Report
Feb 23, 2022

The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season.

The Shakeout From Apple’s Privacy Update

The Shakeout From Apple’s Privacy Update

Report
Feb 22, 2022

Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

Unions are making a comeback, and brands need to take note

Article
Feb 18, 2022

Unionization efforts pose a challenge to brands’ images: Labor efforts at Amazon, Apple, REI, and Starbucks show a side of these popular brands that could turn off consumers.

An Apple-shaped split in Meta mobile ad spending

An Apple-shaped split in Meta mobile ad spending

Article
Feb 17, 2022

Apple’s 2021 privacy updates have advertisers approaching iOS with caution and accelerating their investment in Android. Last May, soon after the changes rolled out, US Meta ad spending rose at about the same pace on both types of devices. By the end of December, growth on iOS had slowed to 3% year over year, while Android’s soared to 101%.

What Apple’s Tap to Pay means for payments, Amex's new checking account, and Block adds Afterpay

What Apple’s Tap to Pay means for payments, Amex's new checking account, and Block adds Afterpay

Audio
Feb 15, 2022

On today's episode, we discuss how Apple's new Tap to Pay feature will disrupt the payments world. Then for "In Other News," we talk about the impact of American Express' new checking account and what will happen now that buy now, pay later firm Afterpay is integrated with Block (formerly Square). Tune in to the discussion with VP of content and head of financial services Daniel Van Dyke and our analyst Jaime Toplin.

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