Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
US Ecommerce Forecast 2022

US Ecommerce Forecast 2022

Report
Jul 26, 2022

2022 will be another tricky year as retailers navigate a new set of challenges, including sustained inflation and inventory planning troubles. Total retail sales growth will slow across channels before returning to pre-pandemic levels next year.

Publisher Ad Monetization 2022

Publisher Ad Monetization 2022

Report
Jul 22, 2022

Google’s end of support for third-party cookies won’t happen until 2023 at the earliest, but the average publisher site now has more than five identifiers enabled on its inventory.

The Era of Uncertainty: Credit Cards

The Era of Uncertainty: Credit Cards

Report
Jul 18, 2022

Life is good for credit card issuers, but worsening economic conditions could endanger their $160 billion revenue stream. They must act decisively to ensure they’re still meeting consumers’ changing needs.

Revolut joins heated competition to win cut of Europe’s booming BNPL market

Article
Jul 14, 2022

The neobank launched its BNPL product in Ireland ahead of a wider continental rollout.

Spotlight: Unlocking the Power of NPS

Spotlight: Unlocking the Power of NPS

Report
Jul 08, 2022

A company’s Net Promoter Score (NPS) has the potential to impact businesses positively in sales, cost efficiencies, and profits. But why are so many brands misusing it?

Gen Z buys into buy now, pay later

Gen Z buys into buy now, pay later

Article
Jul 06, 2022

In the US, 55.1% of Gen Z digital buyers ages 14 and older will use a buy now, pay later (BNPL) service at least once this year. That figure drops to 48.6% for millennial digital buyers and becomes progressively smaller among older generations.

Google among Big Tech companies reacting to Supreme Court abortion ruling

Article
Jun 28, 2022

Big Tech post-Roe: As tech giants like Google respond to abortion rights loss, they face a quagmire of choices about strengthening digital privacy, censorship, and where to do business.

Can Big Tech manage the surging wave of unionization?

Article
Jun 24, 2022

Tech’s labor tug of war: Big Tech is raising pay and discouraging union efforts, but an increasing number of workers are banking on unions to give them a voice in negotiating working conditions and benefits.

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

Audio
Jun 24, 2022

On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.

Meta reveals future hardware, adds MINI and Fender brands to metaverse

Meta reveals future hardware, adds MINI and Fender brands to metaverse

Article
Jun 22, 2022

Meta’s new prototypes show promise: Unveiling future VR headsets and announcing brand partnerships could stoke interest in the metaverse, but Meta still has a long way to go to push the platform into the mainstream.

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Big tech implores US congress to pass chip subsidies

Big tech implores US congress to pass chip subsidies

Article
Jun 17, 2022

$52B chip bill stuck in legislative limbo: The CHIPS for America Act would help offset some of the losses suffered by American chipmakers or allow them to pursue expansion plans.

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok

Audio
Jun 10, 2022

On today's episode, we discuss how inflation is changing consumer behavior, whether 15-minute delivery is too good to be true, the potential of Apple's realityOS, how much of the information shoppers give retailers is false, the ceiling to spending time on TikTok, an unpopular opinion about buying things from TV ads, pets' roles in Americans' lives, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.

4 key takeaways from WWDC 2022

Article
Jun 07, 2022

All eyes on Apple: As expectations mount for AR/VR product plans, Apple doubles down on iPhone, Mac, and iPad—a move that might indicate its metaverse ambitions are on hold.

Big Tech is reacting to a shaky economy. Here's what that means for advertising.

Big Tech is reacting to a shaky economy. Here's what that means for advertising.

Article
Jun 06, 2022

Tech’s reshuffling makes spending tough for marketers: The industry is refocusing on advertising, which is still shaky from a year of changes.

The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display Ads Direction

Audio
Jun 06, 2022

On today's episode, we discuss where we are one year into Apple's AppTrackingTransparency (ATT) update. Who are the biggest winners and losers thus far, is ATT in fact anticompetitive, and how will ATT continue to shape the advertising space? "In Other News," we talk about TikTok adding third party cookies to its pixel and where US display advertising is heading. Tune in to the discussion with our analyst Evelyn Mitchell.

China’s idling economy to slow down global smartphone market

Article
Jun 03, 2022

China’s economic woes squeeze smartphone growth: The largest market and producer of smartphones, rocked by monthslong lockdowns, is holding back global production and sales for the remainder of the year.

Key tech takeaways from the Era of Uncertainty report

Article
Jun 02, 2022

Tech wrestles with an era of uncertainty: As 2022 hits the halfway point, we look at how various technology companies navigate expected and unexpected challenges that could alter the business landscape.

Apple's soon-to-be-announced RealityOS could be a game changer for marketers

Apple's soon-to-be-announced RealityOS could be a game changer for marketers

Article
Jun 01, 2022

The metaverse market could shortly get a lot bigger: Apple’s RealityOS, rumored for an announcement next Monday, will encourage many on-the-fence consumers to adopt VR.

Smartwatch demand grows at a record 13% YoY in Q2

Article
Jun 01, 2022

Apple dominates surging smartwatch sales, but Google is entering the fray: Growing interest in smartwatches and headphones in emerging markets like India indicate potential for Google and partners to grow Android’s ecosystem with devices like the new Pixel Watch

The abortion debate puts Big Tech in a tough spot

The abortion debate puts Big Tech in a tough spot

Article
Jun 01, 2022

Big Tech has a role to play in abortion legislation: Tech firms have taken pro-choice stances, but state laws could complicate their position.

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