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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
Big tech implores US congress to pass chip subsidies

Big tech implores US congress to pass chip subsidies

Article
Jun 17, 2022

$52B chip bill stuck in legislative limbo: The CHIPS for America Act would help offset some of the losses suffered by American chipmakers or allow them to pursue expansion plans.

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok

Audio
Jun 10, 2022

On today's episode, we discuss how inflation is changing consumer behavior, whether 15-minute delivery is too good to be true, the potential of Apple's realityOS, how much of the information shoppers give retailers is false, the ceiling to spending time on TikTok, an unpopular opinion about buying things from TV ads, pets' roles in Americans' lives, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.

4 key takeaways from WWDC 2022

Article
Jun 07, 2022

All eyes on Apple: As expectations mount for AR/VR product plans, Apple doubles down on iPhone, Mac, and iPad—a move that might indicate its metaverse ambitions are on hold.

Big Tech is reacting to a shaky economy. Here's what that means for advertising.

Big Tech is reacting to a shaky economy. Here's what that means for advertising.

Article
Jun 06, 2022

Tech’s reshuffling makes spending tough for marketers: The industry is refocusing on advertising, which is still shaky from a year of changes.

The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display Ads Direction

Audio
Jun 06, 2022

On today's episode, we discuss where we are one year into Apple's AppTrackingTransparency (ATT) update. Who are the biggest winners and losers thus far, is ATT in fact anticompetitive, and how will ATT continue to shape the advertising space? "In Other News," we talk about TikTok adding third party cookies to its pixel and where US display advertising is heading. Tune in to the discussion with our analyst Evelyn Mitchell.

China’s idling economy to slow down global smartphone market

Article
Jun 03, 2022

China’s economic woes squeeze smartphone growth: The largest market and producer of smartphones, rocked by monthslong lockdowns, is holding back global production and sales for the remainder of the year.

Key tech takeaways from the Era of Uncertainty report

Article
Jun 02, 2022

Tech wrestles with an era of uncertainty: As 2022 hits the halfway point, we look at how various technology companies navigate expected and unexpected challenges that could alter the business landscape.

Apple's soon-to-be-announced RealityOS could be a game changer for marketers

Apple's soon-to-be-announced RealityOS could be a game changer for marketers

Article
Jun 01, 2022

The metaverse market could shortly get a lot bigger: Apple’s RealityOS, rumored for an announcement next Monday, will encourage many on-the-fence consumers to adopt VR.

Smartwatch demand grows at a record 13% YoY in Q2

Article
Jun 01, 2022

Apple dominates surging smartwatch sales, but Google is entering the fray: Growing interest in smartwatches and headphones in emerging markets like India indicate potential for Google and partners to grow Android’s ecosystem with devices like the new Pixel Watch

The abortion debate puts Big Tech in a tough spot

The abortion debate puts Big Tech in a tough spot

Article
Jun 01, 2022

Big Tech has a role to play in abortion legislation: Tech firms have taken pro-choice stances, but state laws could complicate their position.

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Q&A: Forward CEO on Healthcare-as-a-Product and how health insurance is the ‘root of all evil’

Article
May 31, 2022

We spoke with Forward’s founder and CEO Adrian Aoun about the company’s business model, why primary care is ripe for disruption, and how the startup plans to grow.

The summer worker shortage could hinder retail growth

Article
May 31, 2022

There’s tough competition for workers this summer: While companies such as Subway, Walmart, and Starbucks are boosting hourly pay, the dearth of unemployed people looking for work could hinder growth.

The top 6 digital audio platforms among US teens and adults

The top 6 digital audio platforms among US teens and adults

Article
May 31, 2022

Spotify is the No. 1 digital audio service among US teens and adults, with 35% digital audio listeners ages 12 and older using that platform the most. YouTube Music comes in at No. 2, with 18%, while Pandora rounds out the top three at 15%.

Apple is latest Big Tech company to raise employee salaries

Apple is latest Big Tech company to raise employee salaries

Article
May 27, 2022

Apple raising worker pay by more than 10%: It’s the latest Big Tech company to take steps to retain talent during the Great Resignation, a move that could set the tone for various industries.

Meta calls out AppTrackingTransparency as anti-competitive

Meta calls out AppTrackingTransparency as anti-competitive

Article
May 27, 2022

Meta clashes with Apple over AppTrackingTransparency: The change damaged Meta’s profits, but Apple’s ad business is soaring.

Shareholders introduce more ESG proposals, but defeat at Amazon could slow momentum

Shareholders introduce more ESG proposals, but defeat at Amazon could slow momentum

Article
May 27, 2022

Investors want retailers to take decisive action on ESG initiatives: But companies like Amazon and McDonald’s are pushing back on shareholder demands.

US Proximity Mobile Payments 2022

US Proximity Mobile Payments 2022

Report
May 27, 2022

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

Metaverse: hype or reality?

Article
May 23, 2022

Seeing is believing: Our quick explainer video gives you insight into what the metaverse is all about.

US Ad Spending 2022

US Ad Spending 2022

Report
May 18, 2022

Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.

The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown

Audio
May 17, 2022

On today's episode, we discuss how wearable tech devices will shake up healthcare, which features will make health wearables a must-have, and how Amazon and Apple will continue to disrupt the industry. "In Other News," we talk about why digital pharmacies are getting in trouble and what we should make of telehealth companies slowing down. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

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