Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

How ‘services’ became Apple’s fastest-growing revenue category

Article
May 03, 2022

Apple’s shift away from tech doesn’t come at the expense of its brand: Once known for its sleek hardware, Apple is now focusing on media.

Advertising is still recovering after a year of AppTrackingTransparency

Advertising is still recovering after a year of AppTrackingTransparency

Article
Apr 29, 2022

AppTrackingTransparency isn’t the death knell some feared: Just under half of all users have consented to tracking, far above initial estimates.

Big tech doubles down on union busting as labor movement intensifies

Article
Apr 27, 2022

Big Tech squares off against unions: Momentum is on the side of workers seeking higher wages and transparency. How companies address brewing labor movements could be a red flag for regulators.

Apple sharpens payments suite with security and acceptance enhancements

Article
Apr 26, 2022

The tech giant appears to have switched Apple Cash over from Discover to Visa and enhanced fraud prevention features for Apple Pay.

US Podcast Advertising 2022

US Podcast Advertising 2022

Report
Apr 25, 2022

Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

Brands and retailers look to Earth Day to boost their eco credentials

Brands and retailers look to Earth Day to boost their eco credentials

Article
Apr 20, 2022

Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.

The Metaverse

The Metaverse

Report
Apr 19, 2022

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

How Apple Mail could be spoiling email performance metrics

How Apple Mail could be spoiling email performance metrics

Article
Apr 18, 2022

In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.

Branch Transformation

Branch Transformation

Report
Apr 14, 2022

Neobank and Big Tech competition, rising mobile adoption, and new touchpoints like the metaverse are pushing banks to rethink their branch footprints. They must react to evolving consumer banking preferences so they can future-proof their branches.

Dimon says growing competition is weakening banks’ financial roles

Article
Apr 06, 2022

Dimon warns of competition diminishing banks’ role in financial services: The JPMorgan Chase CEO’s annual letter to shareholders identified rising competitors and defended tech spending as necessary for maintaining the bank’s standing.

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3 things to know in fitness: Peloton's digital pull, Meta meets Apple, and supply chain woes

Article
Apr 05, 2022

Read the latest stories related to health and wellness from Insider Intelligence.

Super Apps in Banking

Super Apps in Banking

Report
Apr 05, 2022

The super app model is moving to the West and will upend how consumers interact with financial services. Banks must start preparing now to make the changing tide work to their advantage.

Apple is actively waging a campaign against anti-LGBTQ+ policies

Apple is actively waging a campaign against anti-LGBTQ+ policies

Article
Apr 04, 2022

Apple is taking a stand against anti-LGBTQ+ policies: the tech giant is taking a stance popular with its employees—and an increasing number of consumers.

Apple’s in-house financial services drive is a gamble, but it could pay off

Article
Apr 01, 2022

The Big Tech is reportedly developing a suite of proprietary financial services dubbed Breakout—here’s why it won’t be easy.

Manufacturing in China falls to a 5-month low due to pandemic lockdowns

Article
Apr 01, 2022

Coronavirus lockdowns in China have global repercussions: The ripple effect of Chinese factory shutdowns will be felt far and wide while businesses are forced to adjust expectations.

Ad industry has billions at stake as privacy laws force seismic change

Ad industry has billions at stake as privacy laws force seismic change

Article
Mar 31, 2022

As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.

DOJ backs Senate bill to regulate Big Tech platforms

DOJ backs Senate bill to regulate Big Tech platforms

Article
Mar 30, 2022

Biden Administration prepares to promote innovation through tighter regulation: The DOJ’s support for antitrust bill could level the playing field for smaller firms but risks putting Big Tech on the defensive.

Apple could launch a subscription for its iPhones this year

Apple could launch a subscription for its iPhones this year

Article
Mar 29, 2022

Apple joins other retailers looking for ways to maximize recurring revenue: A hardware subscription program could help the tech giant make up for softening consumer demand and build deeper relationships with consumers.

Apple’s Best Picture win for ‘CODA’ has changed the definition of cinema forever

Apple’s Best Picture win for ‘CODA’ has changed the definition of cinema forever

Article
Mar 28, 2022

The definition of cinema changed this weekend: With a Best Picture win for “CODA,” Apple showed that a streamer can deliver high-quality movie-going experiences—without going to the movies.

Identity Resolution 2022

Identity Resolution 2022

Report
Mar 28, 2022

Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

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