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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

3 things to know in fitness: Peloton's digital pull, Meta meets Apple, and supply chain woes

Article
Apr 05, 2022

Read the latest stories related to health and wellness from Insider Intelligence.

Super Apps in Banking

Super Apps in Banking

Report
Apr 05, 2022

The super app model is moving to the West and will upend how consumers interact with financial services. Banks must start preparing now to make the changing tide work to their advantage.

Apple is actively waging a campaign against anti-LGBTQ+ policies

Apple is actively waging a campaign against anti-LGBTQ+ policies

Article
Apr 04, 2022

Apple is taking a stand against anti-LGBTQ+ policies: the tech giant is taking a stance popular with its employees—and an increasing number of consumers.

Apple’s in-house financial services drive is a gamble, but it could pay off

Article
Apr 01, 2022

The Big Tech is reportedly developing a suite of proprietary financial services dubbed Breakout—here’s why it won’t be easy.

Manufacturing in China falls to a 5-month low due to pandemic lockdowns

Article
Apr 01, 2022

Coronavirus lockdowns in China have global repercussions: The ripple effect of Chinese factory shutdowns will be felt far and wide while businesses are forced to adjust expectations.

Ad industry has billions at stake as privacy laws force seismic change

Ad industry has billions at stake as privacy laws force seismic change

Article
Mar 31, 2022

As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.

DOJ backs Senate bill to regulate Big Tech platforms

DOJ backs Senate bill to regulate Big Tech platforms

Article
Mar 30, 2022

Biden Administration prepares to promote innovation through tighter regulation: The DOJ’s support for antitrust bill could level the playing field for smaller firms but risks putting Big Tech on the defensive.

Apple could launch a subscription for its iPhones this year

Apple could launch a subscription for its iPhones this year

Article
Mar 29, 2022

Apple joins other retailers looking for ways to maximize recurring revenue: A hardware subscription program could help the tech giant make up for softening consumer demand and build deeper relationships with consumers.

Apple’s Best Picture win for ‘CODA’ has changed the definition of cinema forever

Apple’s Best Picture win for ‘CODA’ has changed the definition of cinema forever

Article
Mar 28, 2022

The definition of cinema changed this weekend: With a Best Picture win for “CODA,” Apple showed that a streamer can deliver high-quality movie-going experiences—without going to the movies.

Identity Resolution 2022

Identity Resolution 2022

Report
Mar 28, 2022

Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

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The top venue for podcast superlisteners isn’t an audio platform

The top venue for podcast superlisteners isn’t an audio platform

Article
Mar 28, 2022

YouTube is the leading podcast platform among US adults who listen to 5 hours or more of these shows per week, with 55% tuning in there. Streaming audio platforms Spotify and Apple Podcasts take second and third place, respectively, while Amazon Music, iHeartRadio, and Facebook round out the top five.

Q1 2022 Digital Video Trends

Q1 2022 Digital Video Trends

Report
Mar 25, 2022

Peacock made audience gains as the streaming space gets more crowded.

Apple’s open banking acquisition could help fuel payments business

Article
Mar 24, 2022

Apple acquired UK-based open banking fintech Credit Kudos—here’s what it can do with the new tech.

Using location data effectively, what's next for mobile experiences, and Apple impresses again

Using location data effectively, what's next for mobile experiences, and Apple impresses again

Audio
Mar 22, 2022

Learn how companies can use location data effectively and where location data goes from here. "In Other News," we discuss the most impressive part of Apple's earnings and what's next for smartphone experiences. Tune in to the discussion with our analyst Yory Wurmser.

US Ecommerce by Category 2022

US Ecommerce by Category 2022

Report
Mar 21, 2022

US retail sales growth will stabilize in 2022, but changes wrought by two years of the pandemic will drive growth in online automotive and grocery sales.

Matter postpones smart home interoperability until fall

Article
Mar 18, 2022

Matter rollout delayed because of growing adoption: More smart home manufacturers want in on the industry standard, but could delays stop larger manufacturers from releasing products?

Green Dot’s collab with Plaid for its neobank also has BaaS potential

Green Dot’s collab with Plaid for its neobank also has BaaS potential

Article
Mar 16, 2022

Green Dot strikes open banking deal with Plaid: Green Dot’s neobank customers gain data-sharing capabilities for 6,000-plus outside apps. Are its banking as a service (BaaS) clients next?

Lockdowns in key Chinese manufacturing hubs compound supply chain issues

Lockdowns in key Chinese manufacturing hubs compound supply chain issues

Article
Mar 16, 2022

Beijing’s zero-COVID policy wreaks havoc on the global supply chain: Lockdowns in Shenzhen and Dongguan make it harder and more expensive for retailers like Amazon and Walmart to deliver goods to overseas shoppers.

Meta finds a fitness pipeline in the Apple ecosystem

Meta finds a fitness pipeline in the Apple ecosystem

Article
Mar 14, 2022

Meta uses fitness data to tap into Apple’s ecosystem: Bringing the metaverse’s fitness stats into Apple Health via Oculus headsets helps Apple users close their activity rings and gives Meta synergy with a larger user ecosystem.

Netflix leads in usage, but are viewers paying up?

Article
Mar 09, 2022

Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.

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