The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.
Omicron outbreak leads retailers to cut hours and temporarily close stores: The situation could drive more consumers to buy online and spur merchants to add more self-service tools.
Apple’s record App Store payouts reveal thriving app economy: Developers earned an unprecedented $60 billion in 2021, even as regulators targeted unfair app commission structure.
Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic
Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.
Intel ramps up chip design efforts by hiring Apple’s chip engineer: Apple’s loss is Intel’s gain in 2022, which is poised for intensified silicon competition.
On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Meta could have created its own AR/VR OS but chose to use a modified version of Google’s Android: Short-term convenience could lead to long-term problems in the metaverse.
Did Google pay Apple to stay out of the search game? A new lawsuit claims so: Antitrust scrutiny heats up on Big Tech ballooning unchecked into trillion-dollar firms.
Rounding up news from the last days of 2021: The news cycle didn’t stop over the holidays. These are some of the most notable stories from the last two weeks.
Shake-ups in the new year will include hyper-personalization, tech companies venturing further into embedded finance, and the prospect of super apps in Western countries.
Smart home device adoption could finally get boosted by a new standard. Could Matter push adoption beyond the steady growth we’re seeing?
In 2022, Samsung is expected to ship 276 million smartphones worldwide, maintaining its lead over Apple, with 243 million.
The share of US households adopting smart home devices will grow to 41.9% this year as consumers increasingly demand convenience and data transparency.
On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.
Apple closes three stores, adding to concerns about retail disruption: The temporary closures raise new questions about how the pandemic might affect holiday sales—but could click and collect benefit?
About two-thirds of US consumers want to integrate at least two of their digital activities, according to PYMNTS. Western users also seem receptive toward a bundled experience.
Marketers are taking data collection into their own hands: Recent privacy changes have led brands to use incentives like sweepstakes and discounts to gain consumer info instead of relying on Big Tech companies.
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