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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
Accelerating digital transformation in banking in 2022 will continue industry upheaval

Accelerating digital transformation in banking in 2022 will continue industry upheaval

Article
Jan 03, 2022

Shake-ups in the new year will include hyper-personalization, tech companies venturing further into embedded finance, and the prospect of super apps in Western countries.

The smart home continues to sneak up on us, this time through standards

Article
Dec 29, 2021

Smart home device adoption could finally get boosted by a new standard. Could Matter push adoption beyond the steady growth we’re seeing?

Samsung will beat Apple again as the No. 1 smartphone brand worldwide

Samsung will beat Apple again as the No. 1 smartphone brand worldwide

Article
Dec 22, 2021

In 2022, Samsung is expected to ship 276 million smartphones worldwide, maintaining its lead over Apple, with 243 million.

Smart Home Forecast 2021

Smart Home Forecast 2021

Report
Dec 21, 2021

The share of US households adopting smart home devices will grow to 41.9% this year as consumers increasingly demand convenience and data transparency.

Very Specific 2022 Predictions: Amazon buys a sports media firm, goodbye Clubhouse, and more

Very Specific 2022 Predictions: Amazon buys a sports media firm, goodbye Clubhouse, and more

Audio
Dec 20, 2021

On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.

Apple temporarily closes some of its stores, adding to concerns about disruptions this holiday season

Article
Dec 17, 2021

Apple closes three stores, adding to concerns about retail disruption: The temporary closures raise new questions about how the pandemic might affect holiday sales—but could click and collect benefit?

Study shows strong super-app demand in the US, vindicating providers’ bundling trend

Study shows strong super-app demand in the US, vindicating providers’ bundling trend

Article
Dec 14, 2021

About two-thirds of US consumers want to integrate at least two of their digital activities, according to PYMNTS. Western users also seem receptive toward a bundled experience.

With Big Tech slow to adapt to privacy changes, brands rush to gather their own customer data

With Big Tech slow to adapt to privacy changes, brands rush to gather their own customer data

Article
Dec 06, 2021

Marketers are taking data collection into their own hands: Recent privacy changes have led brands to use incentives like sweepstakes and discounts to gain consumer info instead of relying on Big Tech companies.

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Contracts between Apple and a handful of US states reveal demanding terms for digital ID wallet feature

Article
Nov 17, 2021

Apple’s contract with some states reveals that hiring, marketing, and management costs could fall on taxpayers.

Which US podcast publishers are most popular?

Which US podcast publishers are most popular?

Article
Nov 17, 2021

iHeartRadio is the most popular US podcast publisher, with 30.0 million people tuning in to its podcasts in September.

How Gen Z is embracing digital payments

How Gen Z is embracing digital payments

Article
Nov 16, 2021

Lockdowns, online shopping, and fear of germs during the pandemic have hastened the shift toward all types of digital payments. As a result, Gen Z has fully embraced electronic wallet services, contactless payments, peer-to-peer payment apps, and digital uses of credit, including buy now, pay later.

Of the top US retailers, Apple expects the strongest holiday ecommerce sales

Article
Nov 12, 2021

While Amazon has the largest share of holiday ecommerce sales this year at 41.9%, Apple will post the strongest growth at 36.9%.

Google's (and YouTube's) soaring growth, Nielsen's rebrand, and the average Netflix user

Google's (and YouTube's) soaring growth, Nielsen's rebrand, and the average Netflix user

Audio
Nov 09, 2021

On today's episode, we discuss the most impressive part of Google's Q3 earnings, YouTube's mini milestones, and how Apple's iOS changes are affecting the search giant. We then talk about the significance of Nielsen's rebrand and what the average Netflix user looks like. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Green Dot’s riding a BaaS rocket ship, but others are on the same mission

Green Dot’s riding a BaaS rocket ship, but others are on the same mission

Article
Nov 09, 2021

It’s not alone in the race. An influx of new BaaS entrants indicates the emergence of an industry to underpin embedded banking.

The top 15 US companies ranked by ecommerce sales growth

The top 15 US companies ranked by ecommerce sales growth

Article
Nov 09, 2021

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

How Apple’s privacy changes are affecting Peloton and other industry players, according to recent earnings calls

Article
Nov 08, 2021

How badly industry players were hurt by Apple’s privacy changes in Q3: Peloton was hit hard, while Criteo and Airbnb went unscathed.

US Remote Patient Monitoring Forecast 2021

US Remote Patient Monitoring Forecast 2021

Report
Nov 05, 2021

The remote patient monitoring market is surging, with the number of US users doubling between 2020 and 2025. Consumers, healthcare providers, payers, and pharma companies are all investing in the technology and programs to improve care and lower cost.

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