Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

5 Big Trends Emerge from CES

Article
Jan 13, 2022

The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.

The omicron surge compounds retail sector’s worker shortage

The omicron surge compounds retail sector’s worker shortage

Article
Jan 13, 2022

Omicron outbreak leads retailers to cut hours and temporarily close stores: The situation could drive more consumers to buy online and spur merchants to add more self-service tools.

Apple App Store devs earned $60B in 2021 despite growing antitrust scrutiny

Apple App Store devs earned $60B in 2021 despite growing antitrust scrutiny

Article
Jan 12, 2022

Apple’s record App Store payouts reveal thriving app economy: Developers earned an unprecedented $60 billion in 2021, even as regulators targeted unfair app commission structure.

Key Digital Ad Trends and Forecasts for 2022 | Meet the Analyst Webinar | On-Demand

Video
Jan 12, 2022

Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic

US Social Video Advertising 2022

US Social Video Advertising 2022

Report
Jan 11, 2022

Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.

Intel hires engineering director responsible for Apple Silicon transition

Article
Jan 10, 2022

Intel ramps up chip design efforts by hiring Apple’s chip engineer: Apple’s loss is Intel’s gain in 2022, which is poised for intensified silicon competition.

The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more

The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more

Audio
Jan 10, 2022

On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Meta reportedly abandons plans to develop its own AR/VR OS, defers to a modded version of Android instead

Meta reportedly abandons plans to develop its own AR/VR OS, defers to a modded version of Android instead

Article
Jan 07, 2022

Meta could have created its own AR/VR OS but chose to use a modified version of Google’s Android: Short-term convenience could lead to long-term problems in the metaverse.

Big Tech antitrust heats up as a lawsuit claims Google, Apple colluded on search engine business

Article
Jan 06, 2022

Did Google pay Apple to stay out of the search game? A new lawsuit claims so: Antitrust scrutiny heats up on Big Tech ballooning unchecked into trillion-dollar firms.

Everything you missed while you were on holiday break

Article
Jan 04, 2022

Rounding up news from the last days of 2021: The news cycle didn’t stop over the holidays. These are some of the most notable stories from the last two weeks.

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Accelerating digital transformation in banking in 2022 will continue industry upheaval

Accelerating digital transformation in banking in 2022 will continue industry upheaval

Article
Jan 03, 2022

Shake-ups in the new year will include hyper-personalization, tech companies venturing further into embedded finance, and the prospect of super apps in Western countries.

The smart home continues to sneak up on us, this time through standards

Article
Dec 29, 2021

Smart home device adoption could finally get boosted by a new standard. Could Matter push adoption beyond the steady growth we’re seeing?

Samsung will beat Apple again as the No. 1 smartphone brand worldwide

Samsung will beat Apple again as the No. 1 smartphone brand worldwide

Article
Dec 22, 2021

In 2022, Samsung is expected to ship 276 million smartphones worldwide, maintaining its lead over Apple, with 243 million.

Smart Home Forecast 2021

Smart Home Forecast 2021

Report
Dec 21, 2021

The share of US households adopting smart home devices will grow to 41.9% this year as consumers increasingly demand convenience and data transparency.

Very Specific 2022 Predictions: Amazon buys a sports media firm, goodbye Clubhouse, and more

Very Specific 2022 Predictions: Amazon buys a sports media firm, goodbye Clubhouse, and more

Audio
Dec 20, 2021

On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.

Apple temporarily closes some of its stores, adding to concerns about disruptions this holiday season

Article
Dec 17, 2021

Apple closes three stores, adding to concerns about retail disruption: The temporary closures raise new questions about how the pandemic might affect holiday sales—but could click and collect benefit?

Study shows strong super-app demand in the US, vindicating providers’ bundling trend

Study shows strong super-app demand in the US, vindicating providers’ bundling trend

Article
Dec 14, 2021

About two-thirds of US consumers want to integrate at least two of their digital activities, according to PYMNTS. Western users also seem receptive toward a bundled experience.

With Big Tech slow to adapt to privacy changes, brands rush to gather their own customer data

With Big Tech slow to adapt to privacy changes, brands rush to gather their own customer data

Article
Dec 06, 2021

Marketers are taking data collection into their own hands: Recent privacy changes have led brands to use incentives like sweepstakes and discounts to gain consumer info instead of relying on Big Tech companies.

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