Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

Who’s leading, who’s gaining, and who’s the dark horse in the sprint to become a financial services super app

Article
Oct 28, 2021

Who’s winning the sprint to become a financial services super app: At Money20/20 USA, Insider Intelligence gave financial services executives an advance look at our upcoming matrix compiling some of the industry’s most comprehensive data about global financial services super apps.

Global chip shortage will hit the smartphone industry harder than expected

Global chip shortage will hit the smartphone industry harder than expected

Article
Oct 27, 2021

The smartphone industry is feeling the squeeze of the semiconductor shortage.

Snap’s Q3 earnings fell short of goals due to changes to iOS app tracking

Article
Oct 25, 2021

Snap misses Q3 revenue goal by $3 million, citing iOS privacy changes: The platform’s bottom line was affected by supply chain issues and changes to app tracking via Apple, foreshadowing a rough quarter for other social platforms.

Spotify lets Anchor creators upload video podcasts, opening up new video marketing opportunities

Spotify lets Anchor creators upload video podcasts, opening up new video marketing opportunities

Article
Oct 22, 2021

Spotify’s video podcasting push could bring in more users and marketers: Podcasts are already gaining steam with both groups, and video will help make the medium—and ads in it—even more engaging.

Walmart is determined to make SMS shopping happen

Walmart is determined to make SMS shopping happen

Article
Oct 19, 2021

Walmart tries SMS shopping again, this time backed by AI and customer data: It will use the same conversational commerce tech that helped make its voice-assisted shopping successful.

US Holiday Shopping 2021

US Holiday Shopping 2021

Report
Oct 18, 2021

Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.

Temenos’ cloud platform will help Green Dot offer a better customer experience

Temenos’ cloud platform will help Green Dot offer a better customer experience

Article
Oct 14, 2021

Green Dot’s Temenos cloud deal could enhance consumer ties: Features the partnership enables in Green Dot’s direct bank and its banking as a service (BaaS) business could strengthen its bonds with low- to-moderate-income consumers.

US Audio Advertising Forecast 2021

US Audio Advertising Forecast 2021

Report
Oct 11, 2021

Due to listener growth, advertisers no longer find digital audio advertising experimental.

US neobank Upgrade jumps into BNPL with differentiated installments approach

Article
Oct 04, 2021

In the increasingly crowded US buy now, pay later (BNPL) space, the convenience of Upgrade’s single-invoicing feature could catch consumers’ attention.

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What features will propel Twitter, Instagram Kids halts, and Facebook's Apple headwinds

What features will propel Twitter, Instagram Kids halts, and Facebook's Apple headwinds

Audio
Oct 04, 2021

On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

How much are we shopping on our smartphones, solving for identity, and where is 5G?

How much are we shopping on our smartphones, solving for identity, and where is 5G?

Audio
Sep 30, 2021

On today's episode, we discuss how much Americans shop on their smartphones, what's encouraging them to shop more, and what's holding them back. We then talk about what to make of Apple's battle with Epic Games, where 5G has gone, and how advertisers are handling looming third-party cookie changes. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

EU’s USB-C proposal thrusts Apple into international regulatory showdown

EU’s USB-C proposal thrusts Apple into international regulatory showdown

Article
Sep 27, 2021

The new rules would force electronic makers to standardize USB-C charging ports, taking direct aim at Apple’s iPhone.

Facebook’s CTO steps down, the latest in a series of high-level departures.

Article
Sep 24, 2021

High-level departures spell more trouble for Facebook: The company’s long-time CTO will step down next year as Facebook addresses a flurry of negative press.

Apple embarks on push to bring more iPhone users into its payments business

Article
Sep 23, 2021

The tech giant hopes digital COVID-19 vaccine cards, dynamic CVVs, and expanded acceptance will bring skeptical iPhone owners into its payments ecosystem.

Paramount+ viewers struggled to watch The Emmy Awards while Apple and Netflix swept categories

Article
Sep 21, 2021

Streaming services hit highs and lows at this year’s Emmy Awards: While Netflix and Apple TV+ swept categories and broke records, Paramount+ users struggled to simply watch the event.

Spotify poised to overtake Apple Podcasts this year

Article
Sep 20, 2021

Spotify is still expanding its podcast listenership in the US, while Apple Podcasts’ has essentially stagnated. In fact, Spotify will narrowly surpass Apple in this metric by the end of this year.

Advertisers report low confidence in most digital ad channels

Article
Sep 17, 2021

Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.

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