Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

Revolut’s entry into BNPL may bolster its customers’ engagement

Article
Sep 08, 2021

The UK-based neobank is looking to do buy now, pay later (BNPL) trials in Europe next year—and it could quickly find a following within its large customer base.

How time spent on smartphones is changing, why Apple's on fire, and new app store rules

How time spent on smartphones is changing, why Apple's on fire, and new app store rules

Audio
Sep 02, 2021

On today's episode, we discuss what exactly happened to the amount of time people spent on mobile over the last few years, what will happen to it going forward, whether the calming of the pandemic has a direct correlation with reduced mobile screen time, and which mobile activities folks will keep doing into the future. We then talk about why Apple's not slowing down, a bill that aims to impose new rules on app stores, and some new mobile shopping behavior research. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

Apple and Google’s app store fee battle reaches a watershed

Article
Sep 01, 2021

South Korea's new laws make changes to Apple and Google app stores near inevitable: The US and EU won't be far behind, and mandatory 15% to 30% fees could soon be a thing of the past.

The number of US paid digital audio subscribers is rising faster than previously expected

Article
Aug 30, 2021

We project the number of paid digital audio subscribers in the US will hit 121.9 million this year, up 11% over 2020's total.

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Article
Aug 27, 2021

The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.

Apple’s child exploitation dilemma isn’t going away anytime soon

Article
Aug 24, 2021

More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.

What China’s Personal Information Protection Law means for marketers

What China’s Personal Information Protection Law means for marketers

Article
Aug 24, 2021

China catches up in data privacy: Its new laws give consumers similar levels of data protection in the private sector as the EU's GDPR, which could help streamline data usage guidelines worldwide.

Siri, Alexa, and Google Assistant popularity varies across US age groups

Siri, Alexa, and Google Assistant popularity varies across US age groups

Article
Aug 23, 2021

Hey, Siri, show voice assistant user stats

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

The top 20 US out-of-home advertisers in 2020

Article
Aug 23, 2021

McDonald’s, Apple led in spending among US out-of-home advertisers in 2020

US Out-of-Home Ad Spending 2021

US Out-of-Home Ad Spending 2021

Report
Aug 23, 2021

The outdoor advertising market begins to recoup its losses after a difficult 2020.

The Future of Measurement | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Aug 20, 2021

eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Chad Greenleaf, senior vice president, client services, and Barak Witkowski, vice president, product, along with Stash’s Tyler Pennell, vice president, growth. Together they shared valuable lessons learned throughout the iOS 14.5 readiness process, where the industry stands now, and best practices for a privacy-centric future.

Apple employees worry misuse of child abuse scanning tools could hurt the company’s privacy reputation

Article
Aug 17, 2021

Outspoken employees fear governments could use the company’s CSAM scanning tools for censorship. Apple assures the public it has safeguards in place, but controversy over the features risks tarnishing its reputation as an industry leader on privacy.

Canada Email Commerce 2021

Canada Email Commerce 2021

Report
Aug 17, 2021

The email inbox is valuable territory for marketers looking to guide consumers through the purchase journey.

Facebook rethinks its approach to privacy

Facebook rethinks its approach to privacy

Article
Aug 13, 2021

Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.

Apple faces privacy dilemma with new child exploitation scanner

Article
Aug 09, 2021

Apple plans to introduce software to detect child abuse content locally on an iPhone or Mac. Privacy and security advocates say the plan could tarnish Apple’s reputation as the vanguard of consumer privacy and bulwark against government anti-encryption efforts.

Amazon fined heavily for violating GDPR by using unconsented data for ad targeting

Article
Aug 03, 2021

Amazon fined under GDPR: The tech giant was fined €746 million for using consumer shopping data for ad targeting without consent—which doesn’t bode well for other Big Tech companies that are facing privacy-related scrutiny.

Facebook's "metaverse" future, Facebook Pay expands, and Reels on Facebook's homepage

Facebook's "metaverse" future, Facebook Pay expands, and Reels on Facebook's homepage

Audio
Aug 03, 2021

On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

The Co-Brand Credit Card Report

The Co-Brand Credit Card Report

Report
Aug 03, 2021

Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic’s wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or