We project the number of paid digital audio subscribers in the US will hit 121.9 million this year, up 11% over 2020's total.
The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.
More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.
China catches up in data privacy: Its new laws give consumers similar levels of data protection in the private sector as the EU's GDPR, which could help streamline data usage guidelines worldwide.
Hey, Siri, show voice assistant user stats
McDonald’s, Apple led in spending among US out-of-home advertisers in 2020
The outdoor advertising market begins to recoup its losses after a difficult 2020.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Chad Greenleaf, senior vice president, client services, and Barak Witkowski, vice president, product, along with Stash’s Tyler Pennell, vice president, growth. Together they shared valuable lessons learned throughout the iOS 14.5 readiness process, where the industry stands now, and best practices for a privacy-centric future.
Outspoken employees fear governments could use the company’s CSAM scanning tools for censorship. Apple assures the public it has safeguards in place, but controversy over the features risks tarnishing its reputation as an industry leader on privacy.
The email inbox is valuable territory for marketers looking to guide consumers through the purchase journey.
Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.
Apple plans to introduce software to detect child abuse content locally on an iPhone or Mac. Privacy and security advocates say the plan could tarnish Apple’s reputation as the vanguard of consumer privacy and bulwark against government anti-encryption efforts.
Amazon fined under GDPR: The tech giant was fined €746 million for using consumer shopping data for ad targeting without consent—which doesn’t bode well for other Big Tech companies that are facing privacy-related scrutiny.
On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic’s wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers.
here Etsy outperforms Amazon
The Apple Watch in particular saw unprecedented growth and new user adoption, while challengers lag far behind. With competing smartwatches still months out, competitors need to find other ways to challenge Apple’s devices on price, functionality, and cross-platform compatibility.
Facebook earnings: The company's Q2 earnings could shed light on the effects of Apple’s iOS 14.5 update, but it’s still on track to clear $100 billion in revenues by the end of the year.
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