Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
The US Digital-Only Banking Revolution

The US Digital-Only Banking Revolution

Report
Sep 15, 2021

Digital-only banks—and neobanks in particular—have emerged as potent threats to incumbents, and many disruptors that could further shake up the US banking market loom large. But incumbents can still secure digital account holders by adopting digital best practices championed by challengers.

Epic v. Apple ruling forces Apple to loosen App Store payment restrictions

Epic v. Apple ruling forces Apple to loosen App Store payment restrictions

Article
Sep 14, 2021

The Epic v. Apple ruling dings both companies, and the fight isn’t over: Apple has to loosen payment restrictions while Epic has to pay a fine, but Fortnite won’t return to the App Store yet.

Monzo’s BNPL plunge gives it opening to foster loyalty

Article
Sep 13, 2021

The UK neobank is the latest to join the hot and crowded installment-payments space—and cross-promotion to its 5 million users could ramp it up quickly.

Facebook’s measurement problems could affect advertisers' media plans—and its bottom line

Article
Sep 09, 2021

Facebook is challenged by iOS ad measurement problems: As it reinvents how it measures ad effectiveness, the platform could see some ad dollars shift elsewhere.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

Revolut’s entry into BNPL may bolster its customers’ engagement

Article
Sep 08, 2021

The UK-based neobank is looking to do buy now, pay later (BNPL) trials in Europe next year—and it could quickly find a following within its large customer base.

How time spent on smartphones is changing, why Apple's on fire, and new app store rules

How time spent on smartphones is changing, why Apple's on fire, and new app store rules

Audio
Sep 02, 2021

On today's episode, we discuss what exactly happened to the amount of time people spent on mobile over the last few years, what will happen to it going forward, whether the calming of the pandemic has a direct correlation with reduced mobile screen time, and which mobile activities folks will keep doing into the future. We then talk about why Apple's not slowing down, a bill that aims to impose new rules on app stores, and some new mobile shopping behavior research. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

Apple and Google’s app store fee battle reaches a watershed

Article
Sep 01, 2021

South Korea's new laws make changes to Apple and Google app stores near inevitable: The US and EU won't be far behind, and mandatory 15% to 30% fees could soon be a thing of the past.

The number of US paid digital audio subscribers is rising faster than previously expected

Article
Aug 30, 2021

We project the number of paid digital audio subscribers in the US will hit 121.9 million this year, up 11% over 2020's total.

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Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Article
Aug 27, 2021

The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.

Apple’s child exploitation dilemma isn’t going away anytime soon

Article
Aug 24, 2021

More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.

What China’s Personal Information Protection Law means for marketers

What China’s Personal Information Protection Law means for marketers

Article
Aug 24, 2021

China catches up in data privacy: Its new laws give consumers similar levels of data protection in the private sector as the EU's GDPR, which could help streamline data usage guidelines worldwide.

Siri, Alexa, and Google Assistant popularity varies across US age groups

Siri, Alexa, and Google Assistant popularity varies across US age groups

Article
Aug 23, 2021

Hey, Siri, show voice assistant user stats

The top 20 US out-of-home advertisers in 2020

Article
Aug 23, 2021

McDonald’s, Apple led in spending among US out-of-home advertisers in 2020

US Out-of-Home Ad Spending 2021

US Out-of-Home Ad Spending 2021

Report
Aug 23, 2021

The outdoor advertising market begins to recoup its losses after a difficult 2020.

The Future of Measurement | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Aug 20, 2021

eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Chad Greenleaf, senior vice president, client services, and Barak Witkowski, vice president, product, along with Stash’s Tyler Pennell, vice president, growth. Together they shared valuable lessons learned throughout the iOS 14.5 readiness process, where the industry stands now, and best practices for a privacy-centric future.

Apple employees worry misuse of child abuse scanning tools could hurt the company’s privacy reputation

Article
Aug 17, 2021

Outspoken employees fear governments could use the company’s CSAM scanning tools for censorship. Apple assures the public it has safeguards in place, but controversy over the features risks tarnishing its reputation as an industry leader on privacy.

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