Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
US Audio Advertising Forecast 2021

US Audio Advertising Forecast 2021

Report
Oct 11, 2021

Due to listener growth, advertisers no longer find digital audio advertising experimental.

US neobank Upgrade jumps into BNPL with differentiated installments approach

Article
Oct 04, 2021

In the increasingly crowded US buy now, pay later (BNPL) space, the convenience of Upgrade’s single-invoicing feature could catch consumers’ attention.

What features will propel Twitter, Instagram Kids halts, and Facebook's Apple headwinds

What features will propel Twitter, Instagram Kids halts, and Facebook's Apple headwinds

Audio
Oct 04, 2021

On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

How much are we shopping on our smartphones, solving for identity, and where is 5G?

How much are we shopping on our smartphones, solving for identity, and where is 5G?

Audio
Sep 30, 2021

On today's episode, we discuss how much Americans shop on their smartphones, what's encouraging them to shop more, and what's holding them back. We then talk about what to make of Apple's battle with Epic Games, where 5G has gone, and how advertisers are handling looming third-party cookie changes. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

EU’s USB-C proposal thrusts Apple into international regulatory showdown

EU’s USB-C proposal thrusts Apple into international regulatory showdown

Article
Sep 27, 2021

The new rules would force electronic makers to standardize USB-C charging ports, taking direct aim at Apple’s iPhone.

Facebook’s CTO steps down, the latest in a series of high-level departures.

Article
Sep 24, 2021

High-level departures spell more trouble for Facebook: The company’s long-time CTO will step down next year as Facebook addresses a flurry of negative press.

Apple embarks on push to bring more iPhone users into its payments business

Article
Sep 23, 2021

The tech giant hopes digital COVID-19 vaccine cards, dynamic CVVs, and expanded acceptance will bring skeptical iPhone owners into its payments ecosystem.

Paramount+ viewers struggled to watch The Emmy Awards while Apple and Netflix swept categories

Article
Sep 21, 2021

Streaming services hit highs and lows at this year’s Emmy Awards: While Netflix and Apple TV+ swept categories and broke records, Paramount+ users struggled to simply watch the event.

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Spotify poised to overtake Apple Podcasts this year

Article
Sep 20, 2021

Spotify is still expanding its podcast listenership in the US, while Apple Podcasts’ has essentially stagnated. In fact, Spotify will narrowly surpass Apple in this metric by the end of this year.

Advertisers report low confidence in most digital ad channels

Article
Sep 17, 2021

Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.

Android is more popular than iOS for web browsing in all but one geographic region

Android is more popular than iOS for web browsing in all but one geographic region

Article
Sep 17, 2021

In every continent except Oceania, Android accounts for a greater share of smartphone web traffic than iOS.

The US Digital-Only Banking Revolution

The US Digital-Only Banking Revolution

Report
Sep 15, 2021

Digital-only banks—and neobanks in particular—have emerged as potent threats to incumbents, and many disruptors that could further shake up the US banking market loom large. But incumbents can still secure digital account holders by adopting digital best practices championed by challengers.

Epic v. Apple ruling forces Apple to loosen App Store payment restrictions

Epic v. Apple ruling forces Apple to loosen App Store payment restrictions

Article
Sep 14, 2021

The Epic v. Apple ruling dings both companies, and the fight isn’t over: Apple has to loosen payment restrictions while Epic has to pay a fine, but Fortnite won’t return to the App Store yet.

Monzo’s BNPL plunge gives it opening to foster loyalty

Article
Sep 13, 2021

The UK neobank is the latest to join the hot and crowded installment-payments space—and cross-promotion to its 5 million users could ramp it up quickly.

Facebook’s measurement problems could affect advertisers' media plans—and its bottom line

Article
Sep 09, 2021

Facebook is challenged by iOS ad measurement problems: As it reinvents how it measures ad effectiveness, the platform could see some ad dollars shift elsewhere.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

Revolut’s entry into BNPL may bolster its customers’ engagement

Article
Sep 08, 2021

The UK-based neobank is looking to do buy now, pay later (BNPL) trials in Europe next year—and it could quickly find a following within its large customer base.

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