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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

The number of US paid digital audio subscribers is rising faster than previously expected

Article
Aug 30, 2021

We project the number of paid digital audio subscribers in the US will hit 121.9 million this year, up 11% over 2020's total.

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Article
Aug 27, 2021

The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.

Apple’s child exploitation dilemma isn’t going away anytime soon

Article
Aug 24, 2021

More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.

What China’s Personal Information Protection Law means for marketers

What China’s Personal Information Protection Law means for marketers

Article
Aug 24, 2021

China catches up in data privacy: Its new laws give consumers similar levels of data protection in the private sector as the EU's GDPR, which could help streamline data usage guidelines worldwide.

Siri, Alexa, and Google Assistant popularity varies across US age groups

Siri, Alexa, and Google Assistant popularity varies across US age groups

Article
Aug 23, 2021

Hey, Siri, show voice assistant user stats

The top 20 US out-of-home advertisers in 2020

Article
Aug 23, 2021

McDonald’s, Apple led in spending among US out-of-home advertisers in 2020

US Out-of-Home Ad Spending 2021

US Out-of-Home Ad Spending 2021

Report
Aug 23, 2021

The outdoor advertising market begins to recoup its losses after a difficult 2020.

The Future of Measurement | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Aug 20, 2021

eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Chad Greenleaf, senior vice president, client services, and Barak Witkowski, vice president, product, along with Stash’s Tyler Pennell, vice president, growth. Together they shared valuable lessons learned throughout the iOS 14.5 readiness process, where the industry stands now, and best practices for a privacy-centric future.

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Apple employees worry misuse of child abuse scanning tools could hurt the company’s privacy reputation

Article
Aug 17, 2021

Outspoken employees fear governments could use the company’s CSAM scanning tools for censorship. Apple assures the public it has safeguards in place, but controversy over the features risks tarnishing its reputation as an industry leader on privacy.

Canada Email Commerce 2021

Canada Email Commerce 2021

Report
Aug 17, 2021

The email inbox is valuable territory for marketers looking to guide consumers through the purchase journey.

Facebook rethinks its approach to privacy

Facebook rethinks its approach to privacy

Article
Aug 13, 2021

Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.

Apple faces privacy dilemma with new child exploitation scanner

Article
Aug 09, 2021

Apple plans to introduce software to detect child abuse content locally on an iPhone or Mac. Privacy and security advocates say the plan could tarnish Apple’s reputation as the vanguard of consumer privacy and bulwark against government anti-encryption efforts.

Amazon fined heavily for violating GDPR by using unconsented data for ad targeting

Article
Aug 03, 2021

Amazon fined under GDPR: The tech giant was fined €746 million for using consumer shopping data for ad targeting without consent—which doesn’t bode well for other Big Tech companies that are facing privacy-related scrutiny.

Facebook's "metaverse" future, Facebook Pay expands, and Reels on Facebook's homepage

Facebook's "metaverse" future, Facebook Pay expands, and Reels on Facebook's homepage

Audio
Aug 03, 2021

On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

The Co-Brand Credit Card Report

The Co-Brand Credit Card Report

Report
Aug 03, 2021

Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic’s wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers.

The top 15 US companies in retail ecommerce sales growth

The top 15 US companies in retail ecommerce sales growth

Article
Jul 29, 2021

here Etsy outperforms Amazon

Apple’s Q3 wearables revenues surpassed both iPad and Mac segments

Apple’s Q3 wearables revenues surpassed both iPad and Mac segments

Article
Jul 28, 2021

The Apple Watch in particular saw unprecedented growth and new user adoption, while challengers lag far behind. With competing smartwatches still months out, competitors need to find other ways to challenge Apple’s devices on price, functionality, and cross-platform compatibility.

Facebook’s Q2 earnings could shed early light on the effects of iOS 14.5

Article
Jul 28, 2021

Facebook earnings: The company's Q2 earnings could shed light on the effects of Apple’s iOS 14.5 update, but it’s still on track to clear $100 billion in revenues by the end of the year.

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