Spotify earnings: Following some rocky times due to the pandemic, we expect Spotify to see strong advertising and user growth in Q2, plus an update on its podcast ventures.

This quarter, we are adding TikTok to our social media update series, which analyzes key developments for marketers from the major social platforms.

Facebook’s CEO believes its hefty investment in AR and VR could make it a powerful player in the next stage of the internet. The proclamation comes amid rampant regulatory scrutiny and slowing user growth among Facebook’s core products.

On today's episode, we discuss which pandemic personas will stick around, why brands are struggling to know who their customers are, and the most important ways consumer behavior has likely changed permanently. We then talk about how people will shop once businesses are fully reopen, two new in-store virtual reality (VR) experiences, and what Apple's new “buy now, pay later” service could do to the space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

Tech companies are ditching legacy industry lobbying firms like the Internet Association in favor of their own individual approach. The shift allows Big Tech firms to target particular legislation that most specifically affects their products or business practices.

Watch our Tech-Talk Webinar with Litmus to hear about email analytics trends and how marketers are pivoting in light of recent privacy changes.

At this year's Worldwide Developer Conference (WWDC), Apple announced several new privacy-protecting updates, including Hide My Email. Alex Cone, vice president, privacy and data protection at trade organization IAB Tech Lab, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Hide My Email will do, some of Apple's other recent changes, and whether the big tech platforms are more concerned about data protection than about privacy per se.

Apple ad spend dips: Mobile app install ad spending on iOS devices has dropped off since the arrival of iOS 14.5 and AppTrackingTransparency. Whether marketers permanently shift budgets to Android depends on how good Apple's alternative tracking frameworks prove to be.

TK

On today's episode, we discuss Apple's upcoming iOS 15 privacy measures, what we make of Spotify's new Clubhouse competitor Greenroom, whether new social network IRL can take on Facebook groups, if we can expect a new data privacy agency, how much people are getting out, American's favorite time of the year, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Blake Droesch.

Digital account opening is on the rise after a pandemic slump.

Recent reports say Apple has paused its virtual and in-person primary care ambitions—we unpack why its Watch and iPhone footprint could help it flourish when it decides to press play.

Apple is reportedly adding its most advanced sensors ever to its Series 7 Watch (temperature, glucose sensors)—here’s how its leadership in the wearables space could help prop up its healthcare play.

Apple placates mobile advertisers: iOS 15 will allow advertisers to get postback data directly from Apple, rather than going through an ad network—a huge help for marketers hungry for data in a post-IDFA world.

he US tech giant won’t offer its VPN-like feature in China despite its stated commitment to user privacy. This Janus-face approach to privacy risks creating an intractable privacy paradox in China, one of its fastest-growing markets.