The Future of Measurement | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by AppsFlyer

Share

An Ecosystem Update & Insights on Investing in Privacy

Since Apple’s April iOS update went into effect, the share of users who have upgraded to iOS 14.5 or higher has hit 70% worldwide, according to AppsFlyer’s iOS 14+ benchmark data.

With iOS 14.5 upgrades well underway, Apple’s privacy updates and ATT (App Tracking Transparency) enforcement will continue to impact advertisers’ ability to garner insights and attribute campaigns. Going forward, it will be important for advertisers to proactively communicate about privacy and data usage with their consumers.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Chad Greenleaf, senior vice president, client services, and Barak Witkowski, vice president, product, along with Stash’s Tyler Pennell, vice president, growth. Together they shared valuable lessons learned throughout the iOS 14.5 readiness process, where the industry stands now, and best practices for a privacy-centric future.

Watch this webinar and learn:

  • Activate the SKAdNetwork for attribution and measurement
  • Approach attribution in the absence of the Identifier for Advertisers (IDFA)
  • Effectively leverage first-party data in the post-iOS 14.5 world
  • Plus! See what the future of measurement looks like for personal finance and investing app Stash

Presenters:

Chad Greenleaf is senior vice president, client services at AppsFlyer. Chad leads AppsFlyer’s North America client success organization across the entire customer journey, including solution architecture and sales assistance, customer onboarding, as well as ongoing customer success and support. Greenleaf has more than 20 years of pre-sales, digital marketing, and customer success experience.

Barak Witkowski is vice president, product at AppsFlyer. Barak joined the company in 2019 as general manager and is currently leading the charge for AppsFlyer’s iOS 14 readiness products. He is a seasoned entrepreneur who has launched mobile apps with tens of millions of users worldwide.

Tyler Pennell is vice president, growth at Stash, the industry-leading subscription platform empowering middle-class Americans to invest and build wealth. Currently, Tyler leads the company’s advertising, SEO, content marketing, referral programs, and affiliate strategies. Prior to Stash, Tyler served as vice president of growth at Amino Apps, leading a 35-person global growth and marketing team, operating across 6+ languages.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

Sponsored content by:

AppsFlyer