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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

The Banking & Payments Show: Apple Pay’s dominance

Audio
May 30, 2023

On today's episode, we discuss Apple’s dominance in the digital wallet arena. In our “Headlines” segment, we look at the ramifications of The Kroger Co.’s about-face on Apple Pay and how the EU is scrutinizing Apple Pay in its antitrust investigation. In “Story by Numbers,” we examine how Gen Z’s use of iPhones will keep Apple competitive in the digital wallet space and the success of Apple’s new savings account. And in our new segment, “What If,” host Rob Rubin presents a few hypotheticals and discusses what things would look like if they were true. Tune in to the discussion with our analyst David Morris.

Apple’s encroachment on the financial services sector shouldn’t scare financial institutions

Apple’s encroachment on the financial services sector shouldn’t scare financial institutions

Article
May 26, 2023

The Big Tech firm’s financial ecosystem boasts a larger user base, but FIs offer different value propositions.

Amazon, Costco, Carvana win our analysts’ battle of the top 15 ecommerce companies in the US

Amazon, Costco, Carvana win our analysts’ battle of the top 15 ecommerce companies in the US

Article
May 25, 2023

The 15 biggest US ecommerce players aren’t a surprise (here’s looking at you, Amazon, Walmart, and Apple). User-friendly mobile apps, quick delivery, innovation, and converting sales are what turn retailers into ecommerce powerhouses. Here are the companies our analysts believe best exemplify those features within the 15 largest ecommerce players.

Apple may create the first US super app and other predictions about mobile wallet use

Article
May 24, 2023

Adoption of digital wallets is approaching critical mass, but they won’t replace physical wallets anytime soon. However, a super app may be on the horizon, especially if companies can crack the ability to integrate payments with shopping services.

The Daily: The rise of attention metrics, Apple and Microsoft vs. Google search, and YouTube's unskippable ads

Audio
May 24, 2023

On today's episode, we discuss which attention metrics are real, which are still in development, and where identity and addressability will be by the end of the year. "In Other News," we talk about how much Microsoft and Apple can encroach on Google's search turf and YouTube debuting unskippable 30-second ads. Tune in to the discussion with our analyst Evelyn Mitchell and Kunal Nagpal, chief business officer of InMobi.

Apple and Microsoft are encroaching further onto Google’s search turf

Apple and Microsoft are encroaching further onto Google’s search turf

Article
May 22, 2023

The AI-assisted search revolution will take place primarily on the nonretail battleground, which is still dominated by Google. But Google lost share of the market last year, and Microsoft and Apple are starting to appear a little closer in Google’s rearview mirror.

Gen Z Consumer Payment Habits

Gen Z Consumer Payment Habits

Report
May 22, 2023

Gen Zers are flocking to emerging payment methods, but card-based options, led by debit cards, remain supreme. Payment providers must align offerings with Gen Z’s preferences now as their spending power grows.

Apple’s Tap to Pay goes international

Apple’s Tap to Pay goes international

Article
May 18, 2023

The big tech is diving deeper into payments to tap new revenue streams.

Search Ad Spending Forecast and Trends H1 2023

Search Ad Spending Forecast and Trends H1 2023

Report
May 15, 2023

Generative AI is poised to reshape the search advertising market. With a significant first-mover advantage, will Microsoft grow its share of search ad budgets? How can advertisers stay ahead of the curve?

EU probe into Apple Pay could spur global anticompetition scrutiny

Article
May 12, 2023

The EU is ramping up its efforts in an antitrust probe into Apple Pay. But the Big Tech firm’s loyal customers should shield it from potential fallout.

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Latin America Ad Spending 2023

Latin America Ad Spending 2023

Report
May 10, 2023

Worsening economic conditions will take their toll on Latin America’s digital ad market this year. Despite gains of 12.7%, digital ad spending will fail to outpace the rate of inflation for the first time since we began tracking the region in 2011. Here are our latest forecasts.

Data Drop: 5 Charts You Need to See How Mobile Gaming Is Changing

Data Drop: 5 Charts You Need to See How Mobile Gaming Is Changing

Article
May 04, 2023

Gaming on smartphones saw declines for key metrics in 2022, putting a wrinkle in a growth trend that nearly dates back to the launch of app stores. Read on for figures that highlight what’s changing, and how these changes might impact user acquisition.

Connected TV Ad Spending Leads the Way in Growth

Connected TV Ad Spending Leads the Way in Growth

Report
Apr 26, 2023

Connected TV (CTV) will be the fastest-growing major ad format in 2023, despite a downward revision in our latest forecast. Time spent on CTV is also showing big gains.

SoftPOS boom gathers strength with rollouts from Fiserv and ACI Worldwide

SoftPOS boom gathers strength with rollouts from Fiserv and ACI Worldwide

Article
Apr 25, 2023

Fiserv’s Tap to Pay on iPhone rollout and ACI’s expansion into larger merchants open up a big growth opportunity for these providers

TSMC forecasts 16% sales tumble in Q2, signaling tech sector slowdown

TSMC forecasts 16% sales tumble in Q2, signaling tech sector slowdown

Article
Apr 21, 2023

The world's largest chipmaker forecast a 16% sales tumble in Q2 as the tech sector slows down. Its plans for new factory locations could be in peril.

Banks’ savings rates are crucial as account switching becomes more common

Banks’ savings rates are crucial as account switching becomes more common

Article
Apr 19, 2023

Cost-of-living pressures and stiffening competition are forcing savers to look harder for better rates. Here’s how banks can gain an edge.

Global smartphone shipments fall 12% in Q1

Global smartphone shipments fall 12% in Q1

Article
Apr 19, 2023

Declining demand and rising costs are taking a toll. Samsung and Apple dominate the premium segment, leaving room for budget brands to thrive in emerging markets.

The Daily: How much search ground will Google lose, Peacock enters the metaverse, and are people sick of subscriptions?

Audio
Apr 19, 2023

On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.

Apple’s high-yield savings accounts could further aggravate banks’ deposit woes

Apple’s high-yield savings accounts could further aggravate banks’ deposit woes

Article
Apr 18, 2023

It partnered with Goldman Sachs to offer 4.15% APY. With consumers switching accounts faster than ever, Big Tech could be a real threat to the financial sector.

US Virtual Reality Forecast 2023

US Virtual Reality Forecast 2023

Report
Apr 13, 2023

Metaverse hype may have died down, but tech companies are still investing in VR. And a crop of new devices will continue to expand audiences—albeit slowly.

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