Report Snapshot

The 184.6 million gamers in the US represent a sizable and largely untapped audience for brands. Most in-game ads promote installs of other mobile games, but new formats could entice more brands and create programmatic solutions in PCs, consoles, and eventually other platforms.

Key Question: What are in-game advertising’s big trends right now, and how can brands take advantage?

KEY STAT: Mobile games attract only 3.9% of mobile ad revenues compared with 10.6% of time spent.