Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

Why experiences and discoverability drive customers to stores

Article
Oct 05, 2023

Despite the rise of ecommerce, nearly 85% of US retail sales still occur in-store, according to our forecast. To attract customers to physical stores, brands must continually innovate to offer memorable experiences.

UK P2P Payments Forecast 2023

UK P2P Payments Forecast 2023

Report
Sep 20, 2023

UK mobile P2P payments usage growth has a case of the doldrums—but bank and digital wallet providers can explore several options to give it a boost.

US Digital Account Opening Forecast 2023

US Digital Account Opening Forecast 2023

Report
Sep 06, 2023

In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks, as digital-only banks fall victim to economic uncertainty and intense fintech competition.

Connected & Electric Car Drivers, US

CollectionSnapshot
Aug 25, 2023

Tablet Users, US

CollectionSnapshot
Aug 24, 2023
Top Digital Trends in South Korea

Top Digital Trends in South Korea

Report
Aug 24, 2023

Here's how people in South Korea spend their time and money online, represented in 10 charts.

The Daily: How to prepare for AI, labels on smart devices, and Apple's lip-reading technology

Audio
Aug 17, 2023

On today's episode, we discuss the ways in which firms are prepared—and unprepared—for AI, what happens when companies have finished test-driving generative AI, and what to make of Meta giving away its AI model. "In Other News," we talk about when we can expect to see GPT-5 and how Apple’s lip-reading technology could be a step toward artificial general intelligence. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

How Apple, Birkenstock, and Taco Bell earn consumer trust and loyalty

Article
Aug 14, 2023

Apple uses safety and security to win over consumers. Birkenstock focuses on education, showcased through a three-part docuseries. And Taco Bell, with the help of Pete Davidson, apologized for “over-innovating” its breakfast menu.

US mobile wallet users prefer PayPal, especially for online purchases

US mobile wallet users prefer PayPal, especially for online purchases

Article
Aug 09, 2023

US adults are fairly evenly split on using mobile payment apps online versus in-store—except with PayPal, where 36% of users use the platform online most often, compared with 29% of users who use the app in-store, according to CivicScience.

Popularity of Apple Savings may drive Apple Card adoption

Article
Aug 04, 2023

This highlights the popularity of the credit card’s investment feature and should continue to bring in more cardholders

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US Out-of-Home Ad Spending 2023

US Out-of-Home Ad Spending 2023

Report
Aug 03, 2023

OOH keeps gaining ad spending dollars, but its share of media budgets remains below pre-pandemic levels.

iPhone 15: Lack of smartphone competition results in lackluster innovation

Article
Aug 01, 2023

New USB-C charging ports are the biggest change for upcoming iPhones. We could be facing an innovation slump for smartphones as manufacturers push to raise prices.

Retail media networks like Amazon are boosting search ad spend

Retail media networks like Amazon are boosting search ad spend

Article
Jul 31, 2023

Retail media is outpacing non-retail media in growth in US search ad spend. As performance-driven advertisers push closer to the point of sale, companies like Amazon benefit. Here’s what’s behind retail media’s search success.

5 burning questions surrounding Apple’s iOS 17 Mail, Messages, and Safari link tracking changes

Article
Jul 26, 2023

What’s happening? Apple announced in June that iOS 17 would provide “even greater protections against trackers,” in a move that will affect links shared from Mail, Messages, and in Safari’s private browsing mode.

Visa and Car IQ expand in-car payments for commercial cars

Article
Jul 17, 2023

The partnership will help them capture more of the growing in-car commerce market, which could reach $600 billion by 2030

Apple's new privacy features could be a boon for users—but a challenge for marketers

Article
Jul 07, 2023

Apple set to inconvenience marketers yet again: Stripping tracking parameters from URLs could cause major short-term headaches.

The Daily: What happens when AI learns from other AI content, and new features for the Apple Vision Pro

Audio
Jul 06, 2023

On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up—and learns from—other AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

5 predictions on the future of digital advertising, from Meta to Google, Apple, and Amazon

Article
Jun 29, 2023

Retail media, connected TV (CTV), and search will play key roles in the future of digital advertising. This shift has retailers like Amazon aiming to expand CTV and social network companies like Meta leaning into search. Here are five predictions, according to our analyst Andrew Lipsman, that were shared during our virtual summit earlier this month.

Connected devices become more shoppable while Apple muscles in on ad revenues

Article
Jun 27, 2023

In the first half of 2023, connected devices became more shoppable, driven by retail media and emerging technologies like visual search, while Apple has emerged as a big winner, using its domination in the smartphone market to muscle in on ad revenues.

India could be the next frontier for Apple Pay

Article
Jun 26, 2023

Reported plans to launch Apple Pay and its credit card in the country could support growth plans—if it beats out stiff competition.

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