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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

Apple is expanding its iOS ad business through Apple News

Article
Nov 20, 2024

Apple will manage Apple News inventory itself: Company stands to gain a larger share of spending by deprioritizing third-party vendors.

OpenAI targets students and teachers with online ChatGPT course, but skepticism and privacy concerns loom

OpenAI targets students and teachers with online ChatGPT course, but skepticism and privacy concerns loom

Article
Nov 20, 2024

Introducing genAI tools early in classrooms could foster a new generation of engaged users, but data privacy and plagiarism concerns might limit its adoption in education.

DOJ wants to force Chrome sale to dissolve Google’s monopoly

Article
Nov 19, 2024

A forced sale could upend Google’s ad revenue streams, alter the search landscape, and open the browser market to new competition.

Google Pay’s feature innovation can help it steal share from Apple Pay

Article
Nov 19, 2024

They can help Google steal some market share from Apple as it opens up its NFC tech.

The 2024 election demonstrated the untapped potential for podcast advertising beyond politics

The 2024 election demonstrated the untapped potential for podcast advertising beyond politics

Article
Nov 18, 2024

The 2024 general election has been dubbed “the podcast election” due to candidates’ potentially game-changing appearances on some of the biggest podcasts in the US. These appearances illustrate the untapped potential of podcast advertising. “Podcasts may have played a big role in the US election, but they're still getting overlooked by advertisers,” wrote EMARKETER senior vice president of content and executive editor Vladimir Hanzlik on LinkedIn.

Gaetz nomination signals steeper antitrust challenges for Big Tech

Article
Nov 14, 2024

His track record of investigating Silicon Valley hints at regulatory shake-ups, though ethical controversies may cloud his confirmation path.

Top Trends to Watch in 2025

Top Trends to Watch in 2025

Report
Nov 14, 2024

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

Apple’s M4 redefines Mac performance

Article
Nov 07, 2024

With on-device AI capabilities and standout benchmarks, the M4 can help Apple justify premium Mac prices and offset tepid iPhone sales.

Apple’s AI strategy could fall short of iPhone success

Apple’s AI strategy could fall short of iPhone success

Article
Nov 06, 2024

Hampered by unclear monetization strategy and rising costs, Apple’s AI push faces steep adoption barriers.

The Future of Digital 2025

The Future of Digital 2025

Report
Nov 04, 2024

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

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Apple’s Q4 services revenue surges, but a regulatory fine takes billions off its profits

Apple’s Q4 services revenue surges, but a regulatory fine takes billions off its profits

Article
Nov 01, 2024

Revenue from services contributed over a quarter of its Q4 revenue, offsetting slower iPhone sales and delayed AI rollouts.

Apple’s ad business misses the mark in its Q4

Apple’s ad business misses the mark in its Q4

Article
Nov 01, 2024

Apple feels the pain of Apple TV+ struggles: Its Q4 revenues missed the mark in some divisions including Services, which includes advertising.

Peloton stock price soars after strong earnings beat

Article
Oct 31, 2024

Peloton stock jumps by double digits: The connected fitness company’s focus on profitability is paying off, with Q1 FY25 revenues cleanly surpassing expectations.

Apple’s AI launch week marred by Indonesia’s iPhone ban

Apple’s AI launch week marred by Indonesia’s iPhone ban

Article
Oct 29, 2024

New AI-powered Apple devices hit markets, but Indonesia’s ban and the EU’s App Store demands reveal global friction in Apple’s shift toward an AI-first strategy.

Marqeta’s latest BNPL solution can help eliminate the need for merchant integration of BNPL

Article
Oct 29, 2024

Marqeta Flex helps digital wallets and card issuers embed BNPL options, eliminating the need for direct integrations with merchants

Apple announcing M4 devices this week, minus the fanfare

Apple announcing M4 devices this week, minus the fanfare

Article
Oct 25, 2024

Skipping its usual fall roll-out event, Apple will announce M4 devices and AI betas. It may be aiming to align launches with feature readiness.

Meta takes the lead in mobile AI but lacks key smartphone presence

Meta takes the lead in mobile AI but lacks key smartphone presence

Article
Oct 25, 2024

Meta’s slimmed-down Llama AI runs on smartphones but faces ecosystem challenges: Without its own hardware, Meta’s success hinges on partnerships as it competes with Apple and Google.

Apple’s iOS 18.2 beta brings new AI tools amid iPhone 16 production cuts

Apple’s iOS 18.2 beta brings new AI tools amid iPhone 16 production cuts

Article
Oct 24, 2024

iPhone 16 sales falter as AI enhancements fail to excite consumers: Apple reduces production by 10 million units, signaling weak demand despite rolling out new AI tools in iOS 18.2 beta.

Apple’s specialized game store plans to revive on-device iPhone gaming

Apple’s specialized game store plans to revive on-device iPhone gaming

Article
Oct 24, 2024

The move could improve mobile gaming appeal but risks confusing users with fragmented offerings.

CFPB fine makes Goldman’s plan to offload Apple Card that much harder

Article
Oct 24, 2024

The reputational damage could make issuers wary of taking on the card as they look for a new partner

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