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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
TikTok’s return to app stores makes outright ban unlikely

TikTok’s return to app stores makes outright ban unlikely

Article
Feb 14, 2025

TikTok returns to US app stores, hinting at a secure future: Regulators and storefronts say they want to keep the app around, putting it on much stronger footing.

X plans first marketing campaign under Musk as Apple resumes advertising

Article
Feb 14, 2025

X plans first marketing campaign under Musk, but ad revenues will still drop: While brands like Apple are resuming advertising, but it has more to do with politics than ROAS.

Apple’s new health study could result in more health-focused features for its devices

Article
Feb 13, 2025

Apple launches new health study: Its experience conducting health studies for product development positions the company well to roll out new health-tracking features and capabilities.

Big Tech’s robotics race could intensify as AI-driven automation drives mainstream adoption

Article
Feb 13, 2025

With the humanoid robotics market projected to hit $38 billion by 2035, tech giants see a clear path to monetization—offering tangible use cases beyond the AI arms race.

Shop Pay ramps up buy button competition with impressive 2024 growth

Article
Feb 13, 2025

Its impressive growth gives Shopify a volume and cross-sell boost

Apple, Alibaba team up to launch Apple Intelligence in China

Apple, Alibaba team up to launch Apple Intelligence in China

Article
Feb 11, 2025

With iPhone sales tied to AI, Apple’s partnership with Alibaba could be the key to staying competitive against Huawei and other rising local brands.

UK demands Apple break iCloud encryption, potentially setting global privacy precedent

Article
Feb 07, 2025

Apple risks consumer trust—and security breaches—if it gives the UK a back door to iCloud, but noncompliance invites legal action.

Gen Z doubts tech companies' commitment to mental health and safety

Gen Z doubts tech companies' commitment to mental health and safety

Article
Feb 06, 2025

With privacy and misinformation at risk, teens worry about tech companies’ failure to manage AI content and prioritize their safety.

Amazon increases X ad spending as Musk’s political capital grows

Article
Jan 31, 2025

Why Amazon is returning to X: Elon Musk’s growing political importance is attracting spenders back to the platform.

Apple’s services fuel growth as iPhone sales slow and consumer spending tightens

Apple’s services fuel growth as iPhone sales slow and consumer spending tightens

Article
Jan 31, 2025

While iPhone and wearables sales slipped, Apple’s services revenues grew 13% YoY to $26.3 billion. Apple Intelligence hasn’t paid off yet, but monetizing Siri could give it a boost.

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Apple launches iOS 18.3 with visual recognition, app integrations, and opt-in for Apple Intelligence

Article
Jan 29, 2025

Update adds visual intelligence features, app integrations, and automatic opt-in for Apple Intelligence features—which could boost adoption, or annoy users.

Worldwide Ad Spending Forecast 2025

Worldwide Ad Spending Forecast 2025

Report
Jan 28, 2025

A series of major milestones are on tap for total media and digital media ad spending around the world in 2025, although growth will be uneven across countries and regions.

Samsung and Google reboot the mixed-reality race, challenging Apple and Meta

Samsung and Google reboot the mixed-reality race, challenging Apple and Meta

Article
Jan 24, 2025

As Samsung and Google develop mixed-reality glasses, Apple and Meta refine their ecosystems. Cheaper, lighter devices could finally push AR/VR into the mainstream.

Amazon or Spotify could buy Sonos as acquisition potential grows

Article
Jan 23, 2025

Amid leadership upheaval and falling stock, it could be an attractive target for Amazon or Spotify, which could benefit from Sonos’ hardware expertise.

Big Tech’s high-stakes alliance with Trump 2.0: Risks, rewards, and regulatory shifts

Article
Jan 21, 2025

Oracle surged 6% amid AI collaboration news. Apple, SpaceX, and Microsoft align with government priorities, leveraging investments for strategic gains.

Synchrony’s Apple Pay integration can make it a more attractive co-brand partner

Article
Jan 21, 2025

A rewards integration coming later this year could make Synchrony a more attractive co-brand partner

TikTok’s US saga: Ban paused, apps removed, and political maneuvering

TikTok’s US saga: Ban paused, apps removed, and political maneuvering

Article
Jan 21, 2025

TikTok’s temporarily shut down sparked concerns over political influence. Advertisers and users face mounting uncertainty over the app’s future.

Barclays or Synchrony may take over the Apple Card

Article
Jan 16, 2025

Partnership negotiations will have to deal with the program’s list of hurdles

How Trump’s return to office will affect tariffs, TikTok, Big Tech regulation, pharma advertising, and crypto

How Trump’s return to office will affect tariffs, TikTok, Big Tech regulation, pharma advertising, and crypto

Article
Jan 16, 2025

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

Alexa delays drag on as vision for AI agent struggles to emerge

Article
Jan 15, 2025

Amazon faces technical and factual challenges as it transforms Alexa into an advanced AI agent, delaying progress and risking its market relevance.

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