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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

Apple News ad revenues are ‘abysmal.’ Here’s what advertisers can do

Article
Apr 04, 2025

Apple News’ “abysmal” ad revenues requires advertisers to rethink: Poor ROI and a lack of changes to improve the platform could spell trouble.

As trade war deepens, Big Tech could shift gears to services and subscriptions

As trade war deepens, Big Tech could shift gears to services and subscriptions

Article
Apr 04, 2025

China’s retaliation rattles markets, but Big Tech could offset losses by leaning into AI, services, and subscriptions—if consumers still bite.

Tariffs shake Big Tech amid fears of increased costs, decreased digital ad spend

Article
Apr 03, 2025

A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.

Visa vies for Apple Card tie-up, with both the network and issuer partnerships up for grabs

Article
Apr 03, 2025

The large card program is in flux, with both its issuer and network partnerships up for grabs

Alexa+ released minus promised features, potentially curbing customer interest

Alexa+ released minus promised features, potentially curbing customer interest

Article
Apr 02, 2025

With promised features missing, the rollout echoes a broader trend of overpromising and underdelivering in AI.

Oura, Apple hone in on AI chatbot health advisors

Oura, Apple hone in on AI chatbot health advisors

Article
Apr 01, 2025

Oura debuts AI Advisor, Apple plans AI doctor in health app revamp: AI health agents add personalized advice and recommendations, but they should be viewed as helpful advice versus medical assessments.

US Creator Podcast Revenues Forecast 2025

US Creator Podcast Revenues Forecast 2025

Report
Mar 31, 2025

Podcasts represent a small, but growing, revenue stream for creators. Brands want in on creator-led podcasts, especially as video becomes a more crucial component of podcasting. But both sides face challenges over concerns related to scale, brand safety, and ad loads.

X will see first year of ad sales growth since Musk takeover

Article
Mar 31, 2025

X poised for ad sales growth for the first time under Musk: While we forecast sales being up 17.5% this year, the platform still has a long way to go.

Apple, Meta may avoid major fines in EU amid Trump tensions

Article
Mar 28, 2025

The EC weighs soft enforcement on Apple and Meta to sidestep tensions with Trump, risking weakened regulatory leverage.

Apple will reuse Maps data to train AI models

Article
Mar 26, 2025

Apple’s use of Look Around for model training demonstrates a resourceful strategy shift—using proprietary assets as public data reaches its limit.

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Monzo adds expense-splitting feature to boost customer engagement

Article
Mar 25, 2025

The option can help boost customer engagement and build its brand awareness among potential new customers

Apple hit with false advertising lawsuit over iPhone 16 Apple Intelligence

Apple hit with false advertising lawsuit over iPhone 16 Apple Intelligence

Article
Mar 21, 2025

Apple faces lawsuit over false advertising for delayed iPhone 16 features: The case echoes concerns over the impact that deceptive advertising can have on brands.

Apple’s TV streaming segment losing a billion a year

Apple’s TV streaming segment losing a billion a year

Article
Mar 20, 2025

While Apple TV+ lost money, Services revenue hit $96.2 billion in 2024—showing Apple’s broader ecosystem is carrying the weight of its content ambitions.

US Holiday 2024 Recap and 2025 Preview

US Holiday 2024 Recap and 2025 Preview

Report
Mar 20, 2025

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

Alexa devices will send all requests to Amazon servers to support feature improvement

Alexa devices will send all requests to Amazon servers to support feature improvement

Article
Mar 18, 2025

Echo users can no longer block voice data sharing as Amazon quietly makes off-device processing mandatory to train Alexa+.

CTV ad innovation or overreach? Roku’s autoplay ads spark backlash.

CTV ad innovation or overreach? Roku’s autoplay ads spark backlash.

Article
Mar 18, 2025

New pre-home- screen video ads are sparking backlash as Roku’s monetization push clashes with users’ expectations for a paid device experience.

The end is nigh for genAI-free Google Assistant

Article
Mar 17, 2025

Form factor is Gemini’s secret weapon: With Gemini landing across every Google touchpoint, it’s poised to dominate as Apple fumbles Siri and Amazon slaps a fee on Alexa+.

Tariffs disrupting Big Tech’s supply chain strategy, Foxconn says

Tariffs disrupting Big Tech’s supply chain strategy, Foxconn says

Article
Mar 14, 2025

With profits down and factories years away, Foxconn says tariffs are a major obstacle for companies navigating rising costs and supply chain instability.

US Ecommerce Market Shares 2025

US Ecommerce Market Shares 2025

Report
Mar 14, 2025

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

Advanced health-tracking features are driving consumer adoption of wearables

Article
Mar 13, 2025

US wearables forecast 2025: Health and wellness features are driving consumer adoption of wearables. AI-powered capabilities could be next. But doctors aren’t as enthusiastic about relying on health data in their practice—yet.

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