Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
HBO Max’s euphoric ascent in the entertainment app rankings

HBO Max’s euphoric ascent in the entertainment app rankings

Article
Mar 04, 2022

HBO Max was the most downloaded US mobile entertainment app in 2021, with 46.0 million downloads and a monster growth rate of 101%. Second-place Netflix saw downloads drop by 15% year over year to 38.0 million.

Competition for workers grows, putting the onus on retailers to keep employees happy

Article
Mar 02, 2022

The tight labor market is empowering retail workers: Boosting pay can help retailers retain staff and ensure they’re providing a good customer experience.

Last-mile fulfillment is the latest priority for retailers

Last-mile fulfillment is the latest priority for retailers

Article
Mar 02, 2022

Retailers invest in last-mile fulfillment as shoppers clamor for convenience: Growing ecommerce business has led companies to revamp their brick-and-mortar footprints and adopt autonomous delivery methods.

New streaming originals spell new subscribers—and new costs

New streaming originals spell new subscribers—and new costs

Article
Mar 02, 2022

Four of the top US streaming services spent a record-smashing total of $11.15 billion on original content in 2021 as each platform vied to draw—and keep—subscribers. Netflix laid out $6.08 billion, more than the other three services combined. Amazon Prime Video grew its spending the fastest, by 105%, in a play for Netflix’s title as the leading subscription video streamer.

Alexa, call my doctor: Amazon Echo lets customers access Teladoc visits

Alexa, call my doctor: Amazon Echo lets customers access Teladoc visits

Article
Mar 01, 2022

We detail why Amazon’s move is a timely one, and why it isn’t tapping its own telehealth business.

Alibaba’s sluggish growth heralds larger problems

Article
Feb 25, 2022

Alibaba’s stranglehold on ecommerce in China is loosening: The company’s earnings disappointed amid weakening consumer demand, robust performances from rivals, and more scrutiny from Beijing.

Black History Month offers retailers an opportunity to meet unmet demand

Black History Month offers retailers an opportunity to meet unmet demand

Article
Feb 25, 2022

Black-owned brands are underrepresented on store shelves: While many retailers use Black History Month to support Black-owned businesses, addressing long-term inequities is a year-round challenge.

The 2022 Healthcare Consumer

The 2022 Healthcare Consumer

Report
Feb 25, 2022

Healthcare patients are evolving into consumers. This report examines the trends driving healthcare’s consumerization shift and discusses how incumbents can keep folks from going elsewhere by countering disruptors’ technology-centric strategies.

How platforms with first-party data stand to benefit from AppTrackingTransparency

How platforms with first-party data stand to benefit from AppTrackingTransparency

Article
Feb 24, 2022

The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.

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Amazon’s grocery business experiences growing pains

Amazon’s grocery business experiences growing pains

Article
Feb 23, 2022

Amazon’s bet on brick-and-mortar grocery has yet to pay off: A new report highlights the company’s physical retail struggles, but digital grocery remains a bright spot.

SoFi’s Technisys deal moves it closer to a ‘one-stop shop’ for banking services

SoFi’s Technisys deal moves it closer to a ‘one-stop shop’ for banking services

Article
Feb 23, 2022

SoFi aims to become the AWS of banking services: The US neobank plans to acquire cloud-based core-banking provider Technisys and pair it up with banking-as-a-service (BaaS) subsidiary Galileo.

US Holiday 2021 Review and Holiday 2022 Preview

US Holiday 2021 Review and Holiday 2022 Preview

Report
Feb 23, 2022

The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season.

The Shakeout From Apple’s Privacy Update

The Shakeout From Apple’s Privacy Update

Report
Feb 22, 2022

Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

Amazon and Visa call truce on global dispute, but feud highlights evolving payments landscape

Article
Feb 18, 2022

Amazon will accept Visa credit cards across all of its sites—without surcharges—after reaching a global agreement.

Southeast Asia Ecommerce Forecast 2022

Southeast Asia Ecommerce Forecast 2022

Report
Feb 18, 2022

After missing out on a big rebound in 2021, Southeast Asia’s total retail and ecommerce sales are both set to boom this year. Indonesia—set for a standout year—will shape the region’s metrics and account for nearly 65% of Southeast Asia’s ecommerce sales.

Unions are making a comeback, and brands need to take note

Article
Feb 18, 2022

Unionization efforts pose a challenge to brands’ images: Labor efforts at Amazon, Apple, REI, and Starbucks show a side of these popular brands that could turn off consumers.

Walmart’s diverse portfolio allows it to maintain steady growth

Walmart’s diverse portfolio allows it to maintain steady growth

Article
Feb 18, 2022

Walmart Inc.’s earnings show the benefit of prioritizing value over profits: The company’s decision to keep prices low helped it maintain growth and gain market share.

Amazon slows down as its ad business breaks out, 3D shopping, and store openings and closings

Amazon slows down as its ad business breaks out, 3D shopping, and store openings and closings

Audio
Feb 17, 2022

On today's episode, we discuss what Amazon's deceleration is telling us and what to make of the ecommerce giant's ad business breaking out. Then for "In Other News," we talk about whether shopping in 3D can move the needle and what store openings and closings reveal about the brick-and-mortar landscape. Tune in to the discussion with our analyst Andrew Lipsman.

Shein shakes up the US shopping app rankings

Shein shakes up the US shopping app rankings

Article
Feb 17, 2022

It should come as little surprise that Amazon was the top US shopping app in 2021, downloaded 40.0 million times that year. More remarkable is Shein’s leap to the No. 2 spot, up from seventh place in 2020. The Chinese fashion giant had 32.0 million US downloads under its belt in 2021, 68% more than the year prior.

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