Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
A look at the other sites used by Amazon buyers

A look at the other sites used by Amazon buyers

Article
Dec 16, 2021

Walmart is the most popular online alternative to Amazon, with nearly 63% of US Amazon buyers picking up products there when not doing so on Amazon.

Insider Intelligence’s Latin America Trends to Watch in 2022

Insider Intelligence’s Latin America Trends to Watch in 2022

Report
Dec 16, 2021

In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

The triopoly this year and next, a TV show for social media, and YouTube TV adds channels

The triopoly this year and next, a TV show for social media, and YouTube TV adds channels

Audio
Dec 16, 2021

On today's episode, we discuss the most impressive parts of the triopoly's (Google, Facebook, and Amazon) performances this year, what we were most concerned about, and why they will lose or gain share in 2022. We then talk about a new TV show designed specifically for social media and whether YouTube TV adding channels can move the needle. Tune in to the discussion with eMarketer principal analyst Paul Verna and senior analyst at Insider Intelligence Jasmine Enberg.

Insider Intelligence’s Western Europe Trends to Watch in 2022

Insider Intelligence’s Western Europe Trends to Watch in 2022

Report
Dec 15, 2021

Key developments to watch in 2022 include the evolution of in-store retail technology; hotter competition in the paid-for video marketplace; the revival of digital out-of-home ads; and ongoing issues with digital privacy and security.

Streaming services descend on India, but success isn’t a guarantee

Article
Dec 15, 2021

Netflix is making moves in India to compete with Disney+ Hotstar and Amazon Prime Video: Streaming services have turned to the country to make up lost ground back at home, but breaking in may not be so easy.

Study shows strong super-app demand in the US, vindicating providers’ bundling trend

Study shows strong super-app demand in the US, vindicating providers’ bundling trend

Article
Dec 14, 2021

About two-thirds of US consumers want to integrate at least two of their digital activities, according to PYMNTS. Western users also seem receptive toward a bundled experience.

Amazon’s piling regulatory, labor challenges are a sign of change for Big Tech

Article
Dec 13, 2021

A new FTC complaint against Amazon alleges anticompetitive advertising and search practices: The company came under fire earlier this year for its biased search results, but the complaint comes as the issues stack higher and higher for the firm.

The rise of retail media is one of 2022’s top 5 retail trends

The rise of retail media is one of 2022’s top 5 retail trends

Article
Dec 13, 2021

We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.

Italy’s antitrust watchdog fines Amazon $1.3B for requiring sellers to use its logistics service

Article
Dec 10, 2021

Amazon fined again in Italy: The ecommerce giant faces a $1.3B fine for forcing sellers to use its logistics services—underscoring a pattern that could lead to heightened regulator reprisal.

The future of Amazon ads, Walmart preps for battle, and is the internet becoming QVC?

The future of Amazon ads, Walmart preps for battle, and is the internet becoming QVC?

Audio
Dec 09, 2021

On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and whether America's internet is turning into a QVC-like shopping channel. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

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Insider Intelligence’s US Video Trends to Watch in 2022

Insider Intelligence’s US Video Trends to Watch in 2022

Report
Dec 07, 2021

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

Insider Intelligence's Retail Trends to Watch in 2022

Insider Intelligence's Retail Trends to Watch in 2022

Report
Dec 03, 2021

As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.

JPMorgan’s hybrid-cloud approach ensures reliability but isn’t affordable for all

Article
Nov 24, 2021

Eschewing a primary provider deal in favor of keeping both public and private clouds reduces risk to service quality. But this pricey approach only works for big financial institutions.

Say goodbye to open brick-and-mortar stores on Thanksgiving

Say goodbye to open brick-and-mortar stores on Thanksgiving

Article
Nov 24, 2021

Thanksgiving store closures return thanks to shifting consumer habits: Increasing online shopping and earlier deal-seeking, plus criticism over opening on Thanksgiving Day, could lead many retailers to forgo the trend for good—Target has already committed to doing so.

Worldwide Digital Ad Spending Year-End Update

Worldwide Digital Ad Spending Year-End Update

Report
Nov 23, 2021

Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.

Amazon dominates the fast-emerging retail media ad market

Amazon dominates the fast-emerging retail media ad market

Article
Nov 22, 2021

Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.

Amazon’s battle with Visa over merchant card fees could hit US soil

Article
Nov 19, 2021

The etailer may be trying to negotiate a better deal on the billions of dollars’ worth of card fees it pays each year.

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