Successful brands are providing a hybrid customer journey that lets shoppers move seamlessly between the online and offline worlds. Tijs van Santen, chief customer officer at Uberall, shares insights with eMarketer editorial director at Insider Intelligence Rimma Kats, on consumer shopping behavior, including engagement with local businesses.

Tijs joined Uberall in 2020 after many years building and leading go-to-market teams for high performing technology businesses, including HP, Forrester Research, Impact and Button. During the past 18 years Tijs has worked with executive, marketing and technology leaders across virtually all B2C verticals. Having lived and worked in three different continents Tijs has a unique global perspective on the evolving martech ecosystem and consumer behavior.