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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Even Amazon wants in on the creator economy

Article
Jul 12, 2021

Creator economy crescendo: Amazon is quickly building out areas of its business that center on influencers, as the walls between social media and ecommerce erode and creators' roles in those spaces start to blend together.

The Weekly Listen: Amazon's next act, Clubhouse vs. podcasts, and TV ads on consoles

The Weekly Listen: Amazon's next act, Clubhouse vs. podcasts, and TV ads on consoles

Audio
Jul 09, 2021

On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.

US Ecommerce Forecast 2021

US Ecommerce Forecast 2021

Report
Jul 08, 2021

Learn how the pandemic, the biggest disruption to consumer retail spending in recent years, impacted US retail—and how it will impact your planning for 2021 and beyond.

Amazon will capture 85% of US back-to-school digital shoppers this year

Amazon will capture 85% of US back-to-school digital shoppers this year

Article
Jul 06, 2021

The top back-to-school ecommerce platforms

Amazon’s BNPL success in India could lead to expansion plans

Article
Jul 06, 2021

The installment lending solution helps Amazon boost ecommerce sales and break further into India’s payment space—and it may also help the etailer capitalize on the global buy now, pay later market.

How Prime Day 2021 did, Shopify buys AR platform, and Facebook brings Shops to WhatsApp

How Prime Day 2021 did, Shopify buys AR platform, and Facebook brings Shops to WhatsApp

Audio
Jul 06, 2021

On today's episode, we discuss how Prime Day performed versus last year, what kind of a halo effect took place, and whether Amazon was able to capture the back-to-school spending. We then talk about augmented reality's ability to help shoppers, what WhatsApp Shops might look like, and how many folks said social media content resulted in them buying products. Tune in to the discussion with eMarketer analyst at Insider Intelligence Blake Droesch.

Livestreaming ecommerce takes baby steps in the US

Livestreaming ecommerce takes baby steps in the US

Article
Jun 30, 2021

NTWRK pushes live shopping in the US: The livestream-centric mobile marketplace is competing with giants like Amazon and Facebook as US companies emulate China and struggle to succeed in the fledgeling livestreaming ecommerce space.

Q2 2021 Digital Video Trends

Q2 2021 Digital Video Trends

Report
Jun 24, 2021

Advertisers are increasing their upfront commitments, particularly for connected TV.

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India proposes tighter ecommerce rules targeting Amazon and Flipkart

Article
Jun 23, 2021

India cracks down on ecommerce giants: The country proposed regulations that would ban ecommerce sites from hosting flash sales or listing affiliated entities as sellers on their platforms, which could spell trouble for players like Amazon and Walmart’s Flipkart.

Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon

Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon

Audio
Jun 22, 2021

On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

Lina Khan ushers in new era of antitrust at the FTC

Lina Khan ushers in new era of antitrust at the FTC

Article
Jun 17, 2021

We unpack how Khan could push the agency toward increased enforcement and a fundamental reimagining of what constitutes monopolistic behavior.

Amazon rakes in more US ecommerce sales than the next 9 biggest US etailers combined

Article
Jun 16, 2021

Amazon’s $300 billion lead over Walmart

The Ad Platform: What to expect for Prime Day

The Ad Platform: What to expect for Prime Day

Audio
Jun 16, 2021

Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Audio
Jun 15, 2021

On today's episode, we discuss how many Americans have adopted telehealth, how people are using it, and what's both driving it forward and holding it back. We then talk about the popularity of buy now, pay later services, why some retailers are now starting to expand their brick and mortar presence, and what adding prescription discounts might do for Amazon and Walmart's membership programs. Tune in to the discussion with eMarketer principal analyst Lisa Phillips and director of forecasting at Insider Intelligence Cindy Liu.

Amazon ignites search for bidders to take on cobranded card portfolio

Article
Jun 10, 2021

Synchrony and American Express are among the issuers interested in taking over the etailer’s cobranded card business, which is currently managed by JPMorgan Chase and contains an estimated $15 billion in loans.

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

Audio
Jun 10, 2021

On today's episode, we discuss whether a digital bank can become a one-stop shop for everything and how consumers are paying for things differently. We then talk about where homeowners are spending the most money, why Etsy bought Depop, and what we expect from Prime Day 2021. Tune in to the discussion with CEO of Inter Shop (part of Banco Inter) Rodrigo Gouveia, eMarketer senior analyst Matteo Ceurvels, and director of forecasting at Insider Intelligence Cindy Liu.

Prime Day preview: eMarketer’s forecast and predictions for the June sales event

Prime Day preview: eMarketer’s forecast and predictions for the June sales event

Article
Jun 10, 2021

It’s Prime Day in June. Amazon traditionally held Prime Day in mid-July but pushed the event to October last year because of the coronavirus pandemic. (The exception was India, where it took place in August 2020.) This year, Amazon will hold Prime Day on June 21–22.

Prime Day 2021 is expected to be Amazon’s biggest yet

Prime Day 2021 is expected to be Amazon’s biggest yet

Article
Jun 09, 2021

Prime Day sales will surpass $10 billion

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