Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Financial and insurance brands pushed ad spending to new heights in the first half of 2025

Article |
 Mar 25, 2026

Revolut mints £4.7 billion as it dives deeper into global markets

Article |
 Mar 25, 2026

Starling Bank launches a Gemini-powered virtual assistant

Article |
 Mar 25, 2026

Consumers living paycheck to paycheck see a poor financial outlook

Article |
 Mar 25, 2026

Amazon retail media marketers are laser-focused on ROI

Article |
 Mar 24, 2026

Retail media’s offsite opportunities require measurement and careful planning

Article |
 Mar 24, 2026

For B2B marketers, trust in GEO strategies is key

Article |
 Mar 24, 2026

TikTok’s high-frequency ad push courts brand dollars, risks user friction

Article |
 Mar 24, 2026

Pharma sports sponsorships gain traction as AbbVie signs Major League Baseball deal

Article |
 Mar 24, 2026

‘AI doctor’ platform raises $40M, faces safety concerns

Article |
 Mar 24, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Amazon will capture 85% of US back-to-school digital shoppers this year

Article by Sara Lebow  |  Jul 6, 2021
Download
Amazon will capture 85% of US back-to-school digital shoppers this year
Share
Topics
Holiday & Seasonal Shopping
Digital Shoppers & Buyers
Retail Categories
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

After a year spent in Zoom classrooms, many students are headed for physical schools this fall, which means parents are headed for back-to-school shopping. In 2021, the majority of US back-to-school digital shoppers will make use of Amazon and big-box retail websites, and only 27% will shop on office supply sites.

Types of Digital Retailers Where US Back-to-School Shoppers Plan to Shop, May 2021 (% of respondents)
E-Mail ChartDownload

More like this:

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

685 Third Avenue21st FloorNew York, NY 100171-800-405-0844

Sales Inquiries

1-800-405-0844[email protected]

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.