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EMARKETER

The Ad Platform: What to expect for Prime Day

Audio by Nicole Perrin  |  Jun 16, 2021
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The Ad Platform: What to expect for Prime Day
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eMarketer Podcast
United States

Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.

US Ecommerce Channel Ad Spending, 2019-2024 (billions, % change, and % of digital ad spending)
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