Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Walmart has cornered more than 25% of the US grocery ecommerce market

Article
Sep 02, 2021

Walmart edged out Amazon in 2020 as the leading US grocery ecommerce retailer. We expect Walmart to continue outselling Amazon in grocery ecommerce sales through our 2023 projections.

Amazon brings BNPL to US customers through Affirm partnership

Article
Aug 31, 2021

The etailer will offer Affirm as a payment option for its US customers, which can sharpen Affirm’s edge against competitors and help Amazon stay ahead as BNPL services gain steam.

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Article
Aug 27, 2021

The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.

In Canada, less than 50% of households will subscribe to pay TV in 2022

In Canada, less than 50% of households will subscribe to pay TV in 2022

Article
Aug 27, 2021

In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.

Instacart accounts for 1 in 5 US grocery ecommerce sales, but its share is decreasing

Article
Aug 25, 2021

Instacart's growth exploded in 2020, with sales increasing by 229.7% over 2019, for a total of $23.42 billion. But by the end of 2021, the grocery delivery company's sales will grow by a comparatively small 11.3%, which is in line with market norms.

The top 5 US grocery ecommerce retailers of 2021

The top 5 US grocery ecommerce retailers of 2021

Article
Aug 25, 2021

Walmart outsells Amazon in this key category

3 Ways to Embrace Agile Retail and Out-Innovate Amazon This Holiday | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Aug 24, 2021

Watch the eMarketer Tech-Talk Webinar featuring Elissa Quinby, senior director, retail marketing, Quantum Metric, to get your digital experience ready for the holiday season and learn how to avoid ecommerce setbacks.

Will we see a digital dollar, will Bitcoin replace money, and Facebook's Diem project

Will we see a digital dollar, will Bitcoin replace money, and Facebook's Diem project

Audio
Aug 24, 2021

On today's episode, we discuss when we might see a digital "Govcoin," why it matters, and what Amazon, Facebook, and AMC are up to in the world of cryptocurrency. Tune in to the discussion with eMarketer research analyst Grace Broadbent and financial technology analyst at Insider Intelligence Victor Chatenay.

Siri, Alexa, and Google Assistant popularity varies across US age groups

Siri, Alexa, and Google Assistant popularity varies across US age groups

Article
Aug 23, 2021

Hey, Siri, show voice assistant user stats

US Out-of-Home Ad Spending 2021

US Out-of-Home Ad Spending 2021

Report
Aug 23, 2021

The outdoor advertising market begins to recoup its losses after a difficult 2020.

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A new era in retail and ecommerce is emerging

A new era in retail and ecommerce is emerging

Article
Aug 20, 2021

The year 2021 marks a new era for retail and ecommerce. The pandemic drove a massive shift in almost everything digital, and while 2020 will remain an anomaly in terms of the frenzied pace of adoption, consumers’ new behavior is here to stay. Over the next five years, digital activities will continue growing from today’s accelerated base.

Amazon makes a bet on department stores

Article
Aug 20, 2021

Amazon's department stores will let it offer more categories under one roof: The model gives Amazon an advantage for in-store purchases like clothing and apparel.

Amazon’s big podcast acquisitions catch advertisers’ eyes

Amazon’s big podcast acquisitions catch advertisers’ eyes

Article
Aug 18, 2021

Amazon’s move into podcasts creates the possibility for massive, networkwide deals: The platform’s recent content acquisitions point to how lucrative podcasts are as a vehicle for ads, even during the pandemic.

The Ad Platform: What we think about retail media

The Ad Platform: What we think about retail media

Audio
Aug 18, 2021

We estimate that 1 in 8 digital ad dollars this year will be spent on impressions for ecommerce properties. This week, we discuss our forecast as well as Amazon's rise, which companies are most interesting to watch now, and what we expect as more upper-funnel ads appear in retail media. Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin.

3 things to know for the 2021 back-to-school season

3 things to know for the 2021 back-to-school season

Article
Aug 17, 2021

About a third of K-12 students have already returned to class amid a fourth COVID-19 wave. While, earlier this year, analysts had predicted a very optimistic back-to-school (BTS) season for retailers and brands, not all is lost: Many parents still want to make school-related firsts and rites of passage as “normal” as possible for their children.

Procter & Gamble regains its title as top global advertiser

Procter & Gamble regains its title as top global advertiser

Article
Aug 16, 2021

Procter & Gamble is the world’s top advertiser: The consumer goods giant is expected to beat Amazon this year after losing its title in 2020’s rankings.

AWS’ $10B NSA cloud contract could make it a government cloud leader...if it can get past a Microsoft protest

Article
Aug 13, 2021

If the NSA-AWS deal succeeds, it could make AWS the US government’s preferred cloud provider. But if Microsoft succeeds, the government cloud space might go right back to where it started.

Payments and Digital Commerce Platforms

Payments and Digital Commerce Platforms

Report
Aug 13, 2021

Digital commerce platforms help merchants of all sizes sell online, making them an increasingly big factor in ecommerce payments. This creates new opportunities for processors, gateways, and other payments stakeholders to reach merchants—but also complicates their relationship.

Hybrid Customer Journey: 82% of shoppers count on it | Sponsored Content

Video
Aug 12, 2021

Successful brands are providing a hybrid customer journey that lets shoppers move seamlessly between the online and offline worlds. Tijs van Santen, chief customer officer at Uberall, shares insights with eMarketer editorial director at Insider Intelligence Rimma Kats, on consumer shopping behavior, including engagement with local businesses.

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