Tech companies are ditching legacy industry lobbying firms like the Internet Association in favor of their own individual approach. The shift allows Big Tech firms to target particular legislation that most specifically affects their products or business practices.
This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.
Has Amazon Echo reached a saturation point?
A massive leap forward for Canada’s retail ecommerce market resulted from the pandemic. The momentum continues this year.
On today's episode, we discuss what to make of YouTube ad impressions moving over to TV screens, our connected TV ad spending estimates, and how to make TV ads more actionable. We then talk about what's driving Amazon's ad business, whether NBCUniversal can get primetime TV ad rates for slots on Peacock, and what impact Nielsen's new Podcast Ad Effectiveness+ solution will have. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Creator economy crescendo: Amazon is quickly building out areas of its business that center on influencers, as the walls between social media and ecommerce erode and creators' roles in those spaces start to blend together.
On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.
Learn how the pandemic, the biggest disruption to consumer retail spending in recent years, impacted US retail—and how it will impact your planning for 2021 and beyond.
The top back-to-school ecommerce platforms
The installment lending solution helps Amazon boost ecommerce sales and break further into India’s payment space—and it may also help the etailer capitalize on the global buy now, pay later market.
On today's episode, we discuss how Prime Day performed versus last year, what kind of a halo effect took place, and whether Amazon was able to capture the back-to-school spending. We then talk about augmented reality's ability to help shoppers, what WhatsApp Shops might look like, and how many folks said social media content resulted in them buying products. Tune in to the discussion with eMarketer analyst at Insider Intelligence Blake Droesch.
NTWRK pushes live shopping in the US: The livestream-centric mobile marketplace is competing with giants like Amazon and Facebook as US companies emulate China and struggle to succeed in the fledgeling livestreaming ecommerce space.
Advertisers are increasing their upfront commitments, particularly for connected TV.
India cracks down on ecommerce giants: The country proposed regulations that would ban ecommerce sites from hosting flash sales or listing affiliated entities as sellers on their platforms, which could spell trouble for players like Amazon and Walmart’s Flipkart.
On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
We unpack how Khan could push the agency toward increased enforcement and a fundamental reimagining of what constitutes monopolistic behavior.
Amazon’s $300 billion lead over Walmart
Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.
Powerful data and analysis on nearly every digital topic.
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