Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Big Tech’s biggest lobbyist firm is falling apart

Article
Jul 14, 2021

Tech companies are ditching legacy industry lobbying firms like the Internet Association in favor of their own individual approach. The shift allows Big Tech firms to target particular legislation that most specifically affects their products or business practices.

Latin America Ecommerce Forecast 2021

Latin America Ecommerce Forecast 2021

Report
Jul 14, 2021

This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.

Amazon Echo uptake will start to plateau in the US this year

Amazon Echo uptake will start to plateau in the US this year

Article
Jul 13, 2021

Has Amazon Echo reached a saturation point?

Canada Ecommerce Forecast 2021

Canada Ecommerce Forecast 2021

Report
Jul 13, 2021

A massive leap forward for Canada’s retail ecommerce market resulted from the pandemic. The momentum continues this year.

YouTube ads shift to TV, Amazon's CTV business, and primetime ad rates for streaming

YouTube ads shift to TV, Amazon's CTV business, and primetime ad rates for streaming

Audio
Jul 13, 2021

On today's episode, we discuss what to make of YouTube ad impressions moving over to TV screens, our connected TV ad spending estimates, and how to make TV ads more actionable. We then talk about what's driving Amazon's ad business, whether NBCUniversal can get primetime TV ad rates for slots on Peacock, and what impact Nielsen's new Podcast Ad Effectiveness+ solution will have. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Even Amazon wants in on the creator economy

Article
Jul 12, 2021

Creator economy crescendo: Amazon is quickly building out areas of its business that center on influencers, as the walls between social media and ecommerce erode and creators' roles in those spaces start to blend together.

The Weekly Listen: Amazon's next act, Clubhouse vs. podcasts, and TV ads on consoles

The Weekly Listen: Amazon's next act, Clubhouse vs. podcasts, and TV ads on consoles

Audio
Jul 09, 2021

On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.

US Ecommerce Forecast 2021

US Ecommerce Forecast 2021

Report
Jul 08, 2021

Learn how the pandemic, the biggest disruption to consumer retail spending in recent years, impacted US retail—and how it will impact your planning for 2021 and beyond.

Amazon will capture 85% of US back-to-school digital shoppers this year

Amazon will capture 85% of US back-to-school digital shoppers this year

Article
Jul 06, 2021

The top back-to-school ecommerce platforms

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Amazon’s BNPL success in India could lead to expansion plans

Article
Jul 06, 2021

The installment lending solution helps Amazon boost ecommerce sales and break further into India’s payment space—and it may also help the etailer capitalize on the global buy now, pay later market.

How Prime Day 2021 did, Shopify buys AR platform, and Facebook brings Shops to WhatsApp

How Prime Day 2021 did, Shopify buys AR platform, and Facebook brings Shops to WhatsApp

Audio
Jul 06, 2021

On today's episode, we discuss how Prime Day performed versus last year, what kind of a halo effect took place, and whether Amazon was able to capture the back-to-school spending. We then talk about augmented reality's ability to help shoppers, what WhatsApp Shops might look like, and how many folks said social media content resulted in them buying products. Tune in to the discussion with eMarketer analyst at Insider Intelligence Blake Droesch.

Livestreaming ecommerce takes baby steps in the US

Livestreaming ecommerce takes baby steps in the US

Article
Jun 30, 2021

NTWRK pushes live shopping in the US: The livestream-centric mobile marketplace is competing with giants like Amazon and Facebook as US companies emulate China and struggle to succeed in the fledgeling livestreaming ecommerce space.

Q2 2021 Digital Video Trends

Q2 2021 Digital Video Trends

Report
Jun 24, 2021

Advertisers are increasing their upfront commitments, particularly for connected TV.

India proposes tighter ecommerce rules targeting Amazon and Flipkart

Article
Jun 23, 2021

India cracks down on ecommerce giants: The country proposed regulations that would ban ecommerce sites from hosting flash sales or listing affiliated entities as sellers on their platforms, which could spell trouble for players like Amazon and Walmart’s Flipkart.

Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon

Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon

Audio
Jun 22, 2021

On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

Lina Khan ushers in new era of antitrust at the FTC

Lina Khan ushers in new era of antitrust at the FTC

Article
Jun 17, 2021

We unpack how Khan could push the agency toward increased enforcement and a fundamental reimagining of what constitutes monopolistic behavior.

Amazon rakes in more US ecommerce sales than the next 9 biggest US etailers combined

Article
Jun 16, 2021

Amazon’s $300 billion lead over Walmart

The Ad Platform: What to expect for Prime Day

The Ad Platform: What to expect for Prime Day

Audio
Jun 16, 2021

Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.

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