Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Netflix leads in usage, but are viewers paying up?

Article
Mar 09, 2022

Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.

Retail Media Networks Perception Benchmark 2022

Retail Media Networks Perception Benchmark 2022

Report
Mar 08, 2022

Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

See the biggest spenders in the podcast ad boom

See the biggest spenders in the podcast ad boom

Article
Mar 08, 2022

BetterHelp bested other US podcast advertisers in 2021 and spent $76.9 million on podcast placements that year. This was nearly triple the outlays of NBCUniversal, the second-biggest spender, at $27.7 million. All told, the top 10 podcast advertisers invested close to $300 million.

NYT tech workers form biggest tech union in US

Article
Mar 07, 2022

Tide is turning for tech unionization: The rise of digital media alongside a tight labor market, inflation, and wage stagnation prompts news tech workers to organize. How far behind is Big Tech?

Retailers look to membership programs to spur growth

Retailers look to membership programs to spur growth

Article
Mar 07, 2022

Can membership programs provide a new revenue stream for retailers? Best Buy and Walmart are taking a page from Amazon Prime and AppleCare as they build out their programs.

Amazon retools its brick-and-mortar strategy to prioritize grocery

Amazon retools its brick-and-mortar strategy to prioritize grocery

Article
Mar 04, 2022

Amazon’s freewheeling approach to brick-and-mortar is at an end: The retail giant closes stores as it focuses on boosting profitability and winning grocery market share from Walmart and Target.

HBO Max’s euphoric ascent in the entertainment app rankings

HBO Max’s euphoric ascent in the entertainment app rankings

Article
Mar 04, 2022

HBO Max was the most downloaded US mobile entertainment app in 2021, with 46.0 million downloads and a monster growth rate of 101%. Second-place Netflix saw downloads drop by 15% year over year to 38.0 million.

Competition for workers grows, putting the onus on retailers to keep employees happy

Article
Mar 02, 2022

The tight labor market is empowering retail workers: Boosting pay can help retailers retain staff and ensure they’re providing a good customer experience.

Last-mile fulfillment is the latest priority for retailers

Last-mile fulfillment is the latest priority for retailers

Article
Mar 02, 2022

Retailers invest in last-mile fulfillment as shoppers clamor for convenience: Growing ecommerce business has led companies to revamp their brick-and-mortar footprints and adopt autonomous delivery methods.

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New streaming originals spell new subscribers—and new costs

New streaming originals spell new subscribers—and new costs

Article
Mar 02, 2022

Four of the top US streaming services spent a record-smashing total of $11.15 billion on original content in 2021 as each platform vied to draw—and keep—subscribers. Netflix laid out $6.08 billion, more than the other three services combined. Amazon Prime Video grew its spending the fastest, by 105%, in a play for Netflix’s title as the leading subscription video streamer.

Alexa, call my doctor: Amazon Echo lets customers access Teladoc visits

Alexa, call my doctor: Amazon Echo lets customers access Teladoc visits

Article
Mar 01, 2022

We detail why Amazon’s move is a timely one, and why it isn’t tapping its own telehealth business.

Alibaba’s sluggish growth heralds larger problems

Article
Feb 25, 2022

Alibaba’s stranglehold on ecommerce in China is loosening: The company’s earnings disappointed amid weakening consumer demand, robust performances from rivals, and more scrutiny from Beijing.

Black History Month offers retailers an opportunity to meet unmet demand

Black History Month offers retailers an opportunity to meet unmet demand

Article
Feb 25, 2022

Black-owned brands are underrepresented on store shelves: While many retailers use Black History Month to support Black-owned businesses, addressing long-term inequities is a year-round challenge.

The 2022 Healthcare Consumer

The 2022 Healthcare Consumer

Report
Feb 25, 2022

Healthcare patients are evolving into consumers. This report examines the trends driving healthcare’s consumerization shift and discusses how incumbents can keep folks from going elsewhere by countering disruptors’ technology-centric strategies.

How platforms with first-party data stand to benefit from AppTrackingTransparency

How platforms with first-party data stand to benefit from AppTrackingTransparency

Article
Feb 24, 2022

The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.

Amazon’s grocery business experiences growing pains

Amazon’s grocery business experiences growing pains

Article
Feb 23, 2022

Amazon’s bet on brick-and-mortar grocery has yet to pay off: A new report highlights the company’s physical retail struggles, but digital grocery remains a bright spot.

SoFi’s Technisys deal moves it closer to a ‘one-stop shop’ for banking services

SoFi’s Technisys deal moves it closer to a ‘one-stop shop’ for banking services

Article
Feb 23, 2022

SoFi aims to become the AWS of banking services: The US neobank plans to acquire cloud-based core-banking provider Technisys and pair it up with banking-as-a-service (BaaS) subsidiary Galileo.

US Holiday 2021 Review and Holiday 2022 Preview

US Holiday 2021 Review and Holiday 2022 Preview

Report
Feb 23, 2022

The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season.

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