A wave of cost-cutting layoffs is coming: GoPuff, Thrasio, and Reef are among the companies rethinking their staffing levels as they shift focus to profitability.

Inflation hasn’t hurt retail sales, which grew 7.2% in April: That growth stems from people flocking to stores. In-store sales rose 10.0%, while ecommerce sales fell 1.8%.

In 2021, Amazon’s US average revenue per user (ARPU) for its retail media network was nearly 4 times that of Instacart and close to 9 times that of Walmart.

Word of mouth trumps advertising: Intuit’s TurboTax massive deceptive ad settlement reflects a growing lack of trust consumers have in advertising.

Amazon workers in Staten Island vote against unionizing: The labor movement isn’t over yet, but the defeat could stall momentum in Big Tech as companies redouble efforts to bust unions.

Virtual product placements are about to become big business: Both Amazon and NBCUniversal touted new ad units during the NewFronts.

Victoria’s Secret adds Amazon to its ecommerce playbook: Selling on Amazon’s marketplace enables retailers to find online shoppers where they’re already looking. But doing so comes at a cost.

Big Tech squares off against unions: Momentum is on the side of workers seeking higher wages and transparency. How companies address brewing labor movements could be a red flag for regulators.

Walmart+ doubled its fuel discount to 10 cents per gallon: Inflated gas prices provide Walmart with an opportunity to drive more people to its membership program.

Nearly 1 in 5 Black consumers in the US view brands as generally disingenuous for holding Black History Month promotions, recent research shows. A partnership with Black consumers should start with a deep understanding and appreciation of the elements that make them, as individuals and as a group, unique.

Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

Despite slowing growth, US marketplace ecommerce sales are expected to hit $357.26 billion in 2022, making up 34.6% of all online sales.

Amazon looks to blunt Shopify’s momentum: Buy with Prime extends the marketplace’s reach by letting shoppers use their Amazon Prime membership to receive fast shipping on other retailers’ websites.

Amazon and others are rapidly rolling out contactless checkout: While the pandemic sparked interest in contactless technology, the tight labor market could lead more retailers to adopt the tools.

Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.

In 2021, social audio app Clubhouse registered a total of 6.7 million downloads in the US. About 42% of those downloads occurred during Q1 2021, when the app received extraordinary media buzz. But as established platforms created copycat features, Clubhouse’s downloads decreased.

Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: The name change will highlight the service’s value and may help it better compete with Hulu.

In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.