Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
US sales will account for over half of global Amazon Prime Day sales

US sales will account for over half of global Amazon Prime Day sales

Article
Jun 13, 2022

We expect relatively strong performance on Prime Day despite a slow start to the year for Amazon and other etailers.

Amazon’s fashion ambitions extend beyond being the top US apparel retailer

Amazon’s fashion ambitions extend beyond being the top US apparel retailer

Article
Jun 10, 2022

Amazon’s fashion expansion continues with forays into luxury and physical retail: The company’s high-end ambitions are at odds with its emphasis on value and low prices.

The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns

Audio
Jun 09, 2022

On today's episode, we discuss the players in the advertising space—besides Meta, Google, and Amazon—that have created a billion-dollar ad business and which ones are close to gaining membership to the billion-dollar ad club. "In Other News," we talk about a refresh to the Federal Trade Commission's digital ad guidance and what Amazon's worldwide consumer chief stepping down means for the retail giant. Tune in to the discussion with our analysts Andrew Lipsman and Max Willens.

Spotlight: Amazon Prime Day 2022

Spotlight: Amazon Prime Day 2022

Report
Jun 08, 2022

Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.

Why retailers like Sephora and The RealReal are shuffling the executive decks

Why retailers like Sephora and The RealReal are shuffling the executive decks

Article
Jun 08, 2022

It’s a volatile retail environment out there: That’s driving many retailers to make changes to their executive teams as they look for fresh strategies to navigate the difficult terrain.

Andy Jassy looks to put his stamp on Amazon

Article
Jun 06, 2022

Change is coming to Amazon: Amid slowing ecommerce growth, Amazon split its stock, saw its consumer chief resign, and announced plans to shutter its Chinese ebook store.

Amazon pushes back against proposed antitrust bill

Amazon pushes back against proposed antitrust bill

Article
Jun 03, 2022

A proposed antitrust bill could end Amazon Prime as we know it: The retail giant is ramping up its fight against “degrading” regulations as it seeks to maintain its ecommerce dominance.

Key tech takeaways from the Era of Uncertainty report

Article
Jun 02, 2022

Tech wrestles with an era of uncertainty: As 2022 hits the halfway point, we look at how various technology companies navigate expected and unexpected challenges that could alter the business landscape.

The abortion debate puts Big Tech in a tough spot

The abortion debate puts Big Tech in a tough spot

Article
Jun 01, 2022

Big Tech has a role to play in abortion legislation: Tech firms have taken pro-choice stances, but state laws could complicate their position.

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Why American Eagle Outfitters’ supply chain bet is starting to pay off

Why American Eagle Outfitters’ supply chain bet is starting to pay off

Article
Jun 01, 2022

American Eagle Outfitters’ supply chain business is transforming the company: While the merchant’s retail sales fell in Q1, its supply chain business helped the retailer get into the black.

Amazon drives more than three-quarters of the $36 billion US ecommerce channel ad market

Amazon drives more than three-quarters of the $36 billion US ecommerce channel ad market

Article
May 31, 2022

Amazon will make up 77.7% of US ecommerce channel ad revenues this year, contributing $27.94 billion of the $35.96 billion total.

Apple is latest Big Tech company to raise employee salaries

Apple is latest Big Tech company to raise employee salaries

Article
May 27, 2022

Apple raising worker pay by more than 10%: It’s the latest Big Tech company to take steps to retain talent during the Great Resignation, a move that could set the tone for various industries.

Shareholders introduce more ESG proposals, but defeat at Amazon could slow momentum

Shareholders introduce more ESG proposals, but defeat at Amazon could slow momentum

Article
May 27, 2022

Investors want retailers to take decisive action on ESG initiatives: But companies like Amazon and McDonald’s are pushing back on shareholder demands.

US Beauty Ecommerce 2022

US Beauty Ecommerce 2022

Report
May 25, 2022

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

US Subscription Ecommerce 2022

US Subscription Ecommerce 2022

Report
May 19, 2022

Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

Microsoft ‘nearly doubles’ salary budget to stave off resignations

Article
May 18, 2022

Competitive talent requires competitive pay: The overall economy and tight labor market mean companies like Microsoft have to sweeten compensation to keep top talent. But will it be sweet enough?

Retailers can’t hire fast enough, but retail startups are shedding workers to cut costs

Retailers can’t hire fast enough, but retail startups are shedding workers to cut costs

Article
May 18, 2022

The US labor market is a tale of two halves: While retailers with a strong brick-and-mortar presence are intensifying their hiring efforts, startups are taking a more cautious approach to recruitment as VC funding dries up.

US Ad Spending 2022

US Ad Spending 2022

Report
May 18, 2022

Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.

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