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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Best Buy launches in-house ad business

Article
Jan 06, 2022

Best Buy hops on retail ad network bandwagon: The electronics company is the latest of many to leverage its valuable consumer purchase data to form its own media company.

Tactical Tips for Amazon’s Retail Media Operations | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Jan 05, 2022

Gain a better understanding of the operational and brand-building tactics commonly deployed on Amazon

Everything you missed while you were on holiday break

Article
Jan 04, 2022

Rounding up news from the last days of 2021: The news cycle didn’t stop over the holidays. These are some of the most notable stories from the last two weeks.

Retail media networks hit their stride in 2021

Retail media networks hit their stride in 2021

Article
Jan 03, 2022

Brands eagerly jump on the retail media network bandwagon: As access to customer data becomes a priority for brands, retailers see an opportunity to diversify their revenue streams.

The smart home continues to sneak up on us, this time through standards

Article
Dec 29, 2021

Smart home device adoption could finally get boosted by a new standard. Could Matter push adoption beyond the steady growth we’re seeing?

Missed the mark: The fintech predictions for 2021 we got wrong

Article
Dec 28, 2021

You can’t win them all, and this year was no exception. Here are two predictions we made last year that didn’t happen—and why.

Smart Home Forecast 2021

Smart Home Forecast 2021

Report
Dec 21, 2021

The share of US households adopting smart home devices will grow to 41.9% this year as consumers increasingly demand convenience and data transparency.

Very Specific 2022 Predictions: Amazon buys a sports media firm, goodbye Clubhouse, and more

Very Specific 2022 Predictions: Amazon buys a sports media firm, goodbye Clubhouse, and more

Audio
Dec 20, 2021

On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.

Q4 2021 Digital Video Trends

Q4 2021 Digital Video Trends

Report
Dec 17, 2021

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

A look at the other sites used by Amazon buyers

A look at the other sites used by Amazon buyers

Article
Dec 16, 2021

Walmart is the most popular online alternative to Amazon, with nearly 63% of US Amazon buyers picking up products there when not doing so on Amazon.

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Insider Intelligence’s Latin America Trends to Watch in 2022

Insider Intelligence’s Latin America Trends to Watch in 2022

Report
Dec 16, 2021

In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

The triopoly this year and next, a TV show for social media, and YouTube TV adds channels

The triopoly this year and next, a TV show for social media, and YouTube TV adds channels

Audio
Dec 16, 2021

On today's episode, we discuss the most impressive parts of the triopoly's (Google, Facebook, and Amazon) performances this year, what we were most concerned about, and why they will lose or gain share in 2022. We then talk about a new TV show designed specifically for social media and whether YouTube TV adding channels can move the needle. Tune in to the discussion with eMarketer principal analyst Paul Verna and senior analyst at Insider Intelligence Jasmine Enberg.

Insider Intelligence’s Western Europe Trends to Watch in 2022

Insider Intelligence’s Western Europe Trends to Watch in 2022

Report
Dec 15, 2021

Key developments to watch in 2022 include the evolution of in-store retail technology; hotter competition in the paid-for video marketplace; the revival of digital out-of-home ads; and ongoing issues with digital privacy and security.

Streaming services descend on India, but success isn’t a guarantee

Article
Dec 15, 2021

Netflix is making moves in India to compete with Disney+ Hotstar and Amazon Prime Video: Streaming services have turned to the country to make up lost ground back at home, but breaking in may not be so easy.

Study shows strong super-app demand in the US, vindicating providers’ bundling trend

Study shows strong super-app demand in the US, vindicating providers’ bundling trend

Article
Dec 14, 2021

About two-thirds of US consumers want to integrate at least two of their digital activities, according to PYMNTS. Western users also seem receptive toward a bundled experience.

Amazon’s piling regulatory, labor challenges are a sign of change for Big Tech

Article
Dec 13, 2021

A new FTC complaint against Amazon alleges anticompetitive advertising and search practices: The company came under fire earlier this year for its biased search results, but the complaint comes as the issues stack higher and higher for the firm.

The rise of retail media is one of 2022’s top 5 retail trends

The rise of retail media is one of 2022’s top 5 retail trends

Article
Dec 13, 2021

We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.

Italy’s antitrust watchdog fines Amazon $1.3B for requiring sellers to use its logistics service

Article
Dec 10, 2021

Amazon fined again in Italy: The ecommerce giant faces a $1.3B fine for forcing sellers to use its logistics services—underscoring a pattern that could lead to heightened regulator reprisal.

The future of Amazon ads, Walmart preps for battle, and is the internet becoming QVC?

The future of Amazon ads, Walmart preps for battle, and is the internet becoming QVC?

Audio
Dec 09, 2021

On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and whether America's internet is turning into a QVC-like shopping channel. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Insider Intelligence’s US Video Trends to Watch in 2022

Insider Intelligence’s US Video Trends to Watch in 2022

Report
Dec 07, 2021

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

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