Gain a better understanding of the operational and brand-building tactics commonly deployed on Amazon. During this live Tech-Talk Webinar, Megan King, senior account manager, retail operations at Tinuiti, shared best practices to adapt your retail media strategy.

Watch this webinar and learn how to:

• Manage your inventory and promotions in the face of supply chain challenges
• Customize the customer experience with on-site enhancements to product detail pages
• Plan for what’s anticipated in the year ahead based on expert predictions and recommendations

Presenter:

Megan King is senior account manager, retail operations at Tinuiti. In this role, she supports premium and mass beauty clients on Amazon in Vendor and Seller Central. Megan has spent half her career working on Amazon operations, focused on minimizing inefficiencies and maximizing brand exposure. During her tenure at Amazon, she implemented email marketing and promotional strategies to bring customers offline and into retail stores.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.