Holding company Publicis Groupe reported a strong Q3 2025, growing organic net revenues 5.7% YoY, above analyst growth expectations of 5.19%. The company now expects 2025 revenues to grow between 5% to 5.5%, up from its previous forecast of 4% to 5%. Publicis’ heavy AI push and performance-driven strategy means it is well-positioned to continue growing while rival agencies struggle to remain competitive amid economic turbulence.

Once seen as a revenue channel, commerce media is fast becoming the connective tissue between brands, retailers, and consumers. The industry’s focus is expanding from monetization to meaning, a theme that resonated throughout Advertising Week New York.

Streaming is becoming a critical investment for marketers as the format evolves and continues to chip away at linear TV’s dominance. In an exclusive EMARKETER interview at Advertising Week New York, Reed Kiely, director of data insights and trends at the Video Advertising Bureau (VAB), outlined how marketers can tap into streaming’s potential and what will define success in a fragmented ecosystem. Marketers should follow audience attention and gradually allocate more budget to streaming services—but “prioritize quality content and ad experiences” as fragmentation heats up.

Perplexity is taking a step back from its advertising initiatives amid struggles to monetize AI search. Marketers should pause planned investments in AI search until search ads are measurable and proven to be effective. AI adoption may be growing, but there remains no clear evidence that ad formats in AI search provide returns.

As credit card loyalty wanes, staying top-of-wallet is getting harder for issuers. Our fifth annual study dives into which emerging features will help cash-back credit card programs meet customers' growing expectations.

JPMorgan Chase spends $2 billion per year on AI and finds an equal amount of cost savings as a result, said CEO Jamie Dimon in a recent Bloomberg TV interview. During its April investor day, JPMorgan forecast spending $18 billion on technology in 2025. JPMorgan is increasing the gap between the haves and have nots in bank technology. AI development in financial services, supported by modern platforms, is outrunning nearly everyone.

Artificial intelligence (AI) is reshaping marketing, from how content is created to how advertisers evaluate transparency and trust on digital platforms. Marketers can harness AI to streamline operations, enabling more campaigns more quickly by analyzing large data sets—but do so thoughtfully—avoid using AI for entire ad creation, as consumers still respond negatively to this. Brands must operate with an eye toward maintaining trust and authenticity.

Gen Zers are avid personal care and beauty shoppers, and their habits often diverge from those of older consumers. While they shop in-store as much as non-Gen Zers, they're more likely to turn to digital channels for research and purchases. This report contrasts Gen Z behaviors with those of non-Gen Z shoppers across the personal care and beauty landscape.

Performance channels are gaining traction among B2B marketers, with 84% now shifting from traditional, impression-focused approaches, per a Madison Logic survey. Brands should keep investing in performance marketing for its resilience amid economic headwinds. The added flexibility will let them adapt based on rapidly shifting economic signals and consumer behavior changes.

Square updated its AI, Bitcoin, and food and beverage platforms to help businesses tackle economic pressure and shifting customer expectations. AI features are no longer a strong differentiator for POS providers. But Square’s features are the first time we’ve seen a provider use AI for hyperlocal insights that it can use to maximize opportunities like community events—rather than just gleaning insights based on things like recent sales patterns.

TikTok announced several upgrades to its AI-powered portfolio at Advertising Week New York on Wednesday. Marketers can use the new tools to increase creative control and drive results with key audiences—but keep in mind that the app’s future in its key market could change ad effectiveness, regardless of what tools the platform offers.

On today’s podcast episode, we discuss the moving target that is consumers’ perception of using AI in advertising, how marketers feel about the technology, and the share of ad buying that is likely to be delegated to AI. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Marisa Jones, and Senior Analyst, Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.

Video is now core to B2B marketing. This report shows how trust-building through creators, as well as increased AI use, are supporting video’s rise—and how to link performance to pipeline despite rising costs and resource gaps.

For years, the commerce media conversation has centered around one theme: Measurement. But that may be changing. “We are finally moving past just talking about measurement,” said Collin Colburn, vice president, commerce and retail media at the Interactive Advertising Bureau (IAB). “It’s a horse that’s been beaten over the head a little bit too many times.”

Perplexity dropped the $200 monthly fee for its AI-native Comet browser, making it free worldwide but with rate limits. The change follows Google Chrome hitting a record 73.7% share of desktop browsing in September, per StatCounter. Comet can summarize webpages, pull key details, and wade through links on a user’s behalf. Chrome remains the must-buy channel, but ChatGPT’s mobile stickiness and Comet’s positioning prove that audiences may increasingly flow through alternative gateways. The brands that experiment early across these varied environments will be better prepared when consumer behavior tilts away from legacy browsers.

Video production company Lemonlight’s new generative AI advertising tools reflect the technology’s growing popularity with marketers. Brands should embrace the tool for its unique blend of AI and human insight, but approach some features cautiously and maintain a test-and-learn approach.

Amazon is expanding its Prime Video live sports push through major deals with the National Basketball Association (NBA). For advertisers, the betting landscape, combined with mounting options to advertise in live sports, offers opportunities to connect with highly engaged and passionate audiences as platforms expand.

B2B digital ad spending is rising as marketers lean into formats that build visibility and engagement. Video and display are growing faster than search, reshaping strategies to reach decision-makers.

More than half (53%) of US consumers turn to AI for conducting shopping research, per an August Adobe survey.