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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
FAQ on commerce media: How to capitalize on growth beyond retail

FAQ on commerce media: How to capitalize on growth beyond retail

Article
Jan 27, 2026

This FAQ addresses what commerce media is, how it differs from retail media, and where growth opportunities exist for advertisers in 2026.

FAQ on drone delivery: What retailers need to know in 2026

Article
Jan 27, 2026

This FAQ examines the current state of drone delivery, why scaling has proven difficult, and what retail strategists should consider before making investment decisions.

FAQ on last-mile delivery: How the final step of fulfillment will take shape in 2026

Article
Jan 27, 2026

The global last-mile delivery market is valued at approximately $201 billion in 2025 and is projected to grow at a 12% compound annual rate through 2029. For retailers competing with Amazon's delivery dominance, mastering last-mile logistics is no longer optional.

Programmatic Advertising Forecast and Trends H1 2026

Programmatic Advertising Forecast and Trends H1 2026

Report
Jan 27, 2026

AI is already disrupting programmatic. Generative search is reshaping web traffic, while agentic buying and curated deals redraw how ads are bought and sold. Expect more automation and more premium pipes, but tougher transparency tradeoffs.

AI Commerce 2026

AI Commerce 2026

Report
Jan 26, 2026

Growing consumer adoption of AI tools is positioning AI platforms as an alternative shopping channel—but most AI-driven transactions are still completed on retailer websites.

CES 2026

CES 2026

Report
Jan 23, 2026

AI was everywhere at CES 2026, from robots to toilets and toys. The race to define the next computing interface is on, agentic ad tech is emerging, and health wearables are pushing further into physiological data. Best in show: Lego’s Smart Brick.

Online grocery spending hits its highest share since May 2020

Article
Jan 23, 2026

Higher frequency and broader usage suggest it is becoming a default behavior rather than a situational option.

‘No-buy January’ and severe weather put pressure on retailers

‘No-buy January’ and severe weather put pressure on retailers

Article
Jan 23, 2026

Growing consumer restraint, severe weather, and income stress combine to delay discretionary purchases.

Amazon adds AI health assistant to One Medical app

Article
Jan 22, 2026

Amazon bets on AI health guidance paired with doctor access—something ChatGPT and Claude don’t offer.

Dollar General leans on delivery to grow basket size and media reach

Article
Jan 22, 2026

A free myDG Delivery offer is part of a bigger ecommerce and media play.

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What Brands and Retailers Need to Know About Google’s Universal Commerce Protocol

What Brands and Retailers Need to Know About Google’s Universal Commerce Protocol

Report
Jan 22, 2026

Google’s Universal Commerce Protocol promises a common standard for agentic commerce. But AI-driven checkout will remain small for the foreseeable future, keeping the focus on how AI influences discovery rather than where transactions are completed.

Mexico Digital Advertising Trends Survey H1 2026

Mexico Digital Advertising Trends Survey H1 2026

Report
Jan 21, 2026

Mexico’s digital ad market is rapidly transforming as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive.

Amazon and Walmart diverge on AI but converge on competitive strategy

Amazon and Walmart diverge on AI but converge on competitive strategy

Article
Jan 20, 2026

Each is borrowing from the other’s playbook as they race to dominate ecommerce.

Sephora taps Olive Young to scale K-beauty as demand surges

Article
Jan 20, 2026

The retailer is partnering with Korean beauty giant Olive Young to grow its selection and keep Ulta and Amazon at bay.

US Banking Consumer Trust 2026

US Banking Consumer Trust 2026

Report
Jan 20, 2026

Trust in consumer banking varies widely in 2026. Primary banks still anchor core products. But confidence differs by generation, product, and channel, with honesty, transparency, and security shaping how consumers evaluate financial providers.

Brazil Digital Advertising Trends Survey H1 2026

Brazil Digital Advertising Trends Survey H1 2026

Report
Jan 16, 2026

Brazil’s digital ad market continues to transform as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive in the country’s fast-evolving landscape.

Broadcast dominates NFL audiences, but advertisers can’t ignore streaming growth

Broadcast dominates NFL audiences, but advertisers can’t ignore streaming growth

Article
Jan 16, 2026

NFL viewership favors broadcast as traditional TV draws the biggest audiences, but streaming’s ad effectiveness is unmatched.

FAQ on digital grocery: How AI, retail media, and omnichannel fulfillment are reshaping 2026

FAQ on digital grocery: How AI, retail media, and omnichannel fulfillment are reshaping 2026

Article
Jan 15, 2026

Digital grocery has evolved from a pandemic-era convenience to a core retail channel. More than 90% of US consumers now shop for groceries both online and in-store, according to FMI and NielsenIQ. As the channel matures, the competitive battleground shifts from basic fulfillment to AI-powered personalization, retail media monetization, and seamless omnichannel experiences. This FAQ addresses the trends, players, and strategies shaping digital grocery in 2026.

Amazon pressures suppliers for price concessions as tariff fears fade

Article
Jan 14, 2026

Amazon is pushing suppliers to cut prices amid lower China duties and questions over tariffs’ legality

As Walmart and Amazon make different bets on AI, most retailers will fall in between

Article
Jan 14, 2026

The growing role of AI in shopping is forcing retailers to rethink discovery and decision-making. Walmart, for example, is embedding its ecommerce capabilities into external AI assistants like Google’s Gemini. Meanwhile, Amazon is keeping AI-led discovery and decision-making inside its own ecosystem with tools like Rufus.

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