From Temu’s rise to their interest in dupes, Gen Z prioritized affordability and convenience in 2024. Gen Z consumers also showed interest in in-person shopping, but crowded stores may be limiting their trips to brick-and-mortar retail.
Ad buyers will see a year of agency changes, privacy problems, AI innovations, and media network competition in 2025. Here are five charts to help media planners prepare for the year ahead.
The social media platform has fostered ties between financial institutions and Gen Zers.
Banks must be prepared in case the regulator is restructured.
Walmart looks to accelerate its ecommerce business in China: Working with Chinese delivery app Meituan should boost the retailer’s visibility and sales.
Zac Posen is putting his stamp on Gap: The retailer’s creative director launched GapStudio, a new line featuring elevated pieces that will appear in stores and online in spring.
November retail sales surge past expectations: Shoppers shifted their spending up a gear amid a flurry of deals and concerns over tariff-related price hikes.
OpenAI rolls out free search to capture shoppers during a peak ecommerce season, offering price comparisons and product links just when consumers need them most
Amazon, Starbucks workers threaten strikes as the labor movement loses steam: But mixed signals from Trump could raise unions' hopes as they fight for concessions.
Providers can invest in features like one-click checkout to boost their competitive positioning
This tie-up defies previous concerns about the viability of funding the BNPL industry
Insurers in the state can now use complex computer models to recalibrate rates.
The service could help make users feel more comfortable making payments with the digital asset
B2B marketers are turning to owned data to drive results. With the depreciation of third-party data and stricter privacy regulations, marketers are prioritizing first-party data as a reliable resource for secure and ethical practices.
YouTube creators evolve into mainstream powerhouses: Creator-led brands and billion-dollar businesses challenge traditional media’s dominance.
Trump plans to “knock out” pharma’s middlemen: His comments sent shares of the three largest pharmacy benefit managers down in a sign of what’s to come under the incoming administration.
Health systems partner with wellness brands for digital advertising: We explore how legacy healthcare providers are offering health and wellness brands ad placements on their digital platforms to drive revenue and connect patients with medical products and services.
Dexcom launches genAI platform: Integrating its over-the-counter continuous glucose monitor with genAI is likely a test-case to work out any kinks before a wider rollout to those using its legacy products.
The top pain point for adults worldwide trying to watch live sports is being unable to access the games they want to watch, per Altman Solon.