Women accounted for 12.0 million of Chewy.com's US unique visitors in May 2026, more than four times the 2.8 million men who visited, according to a July report from Comscore.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientAmericans now spend more than 13 hours daily consuming media. Generative AI is the fastest-growing activity, social platforms are defying plateau predictions, and traditional television is proving unexpectedly resilient. EMARKETER's Time Spent with Media report carries the industry's first generative AI time spent forecast, and the number it lands on reorders assumptions about where attention is going. Emerging technologies and stubborn legacy formats are now competing for the same consumer attention, and marketers have to allocate against both.
As brands strive to create lasting connections with interested consumers, Playtex Sport is counting on active creators to reach those who will care the most and drive sales to retailers.
41.2% of US digital buyers ages 35-54 bought pet products online in the past month, well ahead of 18-34s (29.2%) and 55-65s (28.0%), according to a June survey from Bizrate Insights and EMARKETER.
On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to double down, scale back, or simply adjust classic back-to-school tactics. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Analysts Arielle Feger and Rachel Wolff.
Cloudflare turns AI agents into paying customers: Wallet lets brands monetize agent queries instead of filtering them as bot traffic.
Advertisers can now extend campaigns into AI conversations, signaling a faster push to monetize AI shopping.
Restaurants are finding that promotions matter less as consumers grow more price-sensitive and selective.
Perplexity’s win makes it harder to keep AI shopping agents off retail sites.
Consumers' appetite for convenience is creating new opportunities in grocery, retail, and advertising.