70% of US social buyers have made a purchase on TikTok in the past 12 months, more than on any other social platform, according to an April survey from Bazaarvoice and EMARKETER.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientOn today’s podcast, we discuss how Bombas has held onto its purpose as it has scaled, what separates partnerships that last from those that are simply campaigns, and the signals that tell Soles4Souls when a company is genuinely committed versus just checking a box. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Buddy Teaster, President and CEO of Soles4Souls, and Kelly Cobb, VP of Impact at Bombas.
Broader international acceptance makes its app a one-stop shop for checkout.
AI is reshaping search and shopping: Traffic is shifting to chatbots and AI tools, but monetization is still limited for most players.
Negative keyword controls can reduce ad waste and improve targeting as retail media buyers demand better measurement.
Store openings at home and abroad are central to its growth strategy, but long-term success will depend on local relevance.
US credit card payments added 16.1 billion more transactions in 2024 than in 2021, outpacing debit's 13.9 billion and marking the first three-year period since 2003 in which credit grew faster, according to a July report from the Federal Reserve Board.
A licensing mandate could force retailers to choose between speed, flexibility, and cost.
Retailers and brands need clear savings, bundles, and loyalty offers to win cautious shoppers.
Its $250 billion AI infrastructure investment courts Washington, but public backlash over data centers could erode the goodwill.