Many digitally native brands entering the physical world these days are looking to build community rather than a brick-and-mortar footprint. Canva recently staged what it calls the industry’s first experiential upfront, for about 300 prospective sponsors during Advertising Week New York (AWNY). The invite-only event pitched the rise of the "experience economy," emphasizing live, immersive brand activations as the new centerpiece of modern marketing and laid out the company's experiential roadmaps for its events including Canva Create, Canva AI Vision, and Canva Cabana.
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Become a ClientTeaming up with "The Real Housewives of New York City" alum Dorinda Medley, the beauty brand launched an early-morning party at NYC's Smiley Coffee in January
As shopping journeys become more fragmented, the industry's next challenge is demonstrating how retailer data can improve advertising investments across those channels.
Universal Cart brings price tracking, promotions, and cross-retailer comparison into one place for shoppers.
Universal Cart brings price tracking, promotions, and cross-retailer comparison into one place for shoppers.
Exclusive creator series give brands new ways to earn repeat exposure, though marketers should test impact beyond views.
Exclusive placements and concentrated reach can help marketers capitalize on key campaign moments.
Brand YouTube videos that run 1 to 3 minutes earned a 2.2% organic engagement rate, more than seven times the 0.3% for videos between 3 and 20 minutes, according to Q2 2026 data from Pixability.
Contextual placements lifted purchase intent 20 points, making a combined strategy worth testing.
In today’s podcast episode, we explore what it means to be a truly intergenerational brand, what separates brands that are genuinely relevant to a new generation from those relying primarily on nostalgia, and what physical stores need to offer to give consumers a compelling reason to visit. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Arielle Feger, and Claire’s Chief Merchandising Officer, Jillian Cueff.