Its independent framework could expose overlooked open web value and help reclaim ad budgets.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientBuyers gain a benchmark to transact on, but lower-funnel proof is still missing.
Promotions can do more than lift sales of a featured product. New research from Circana, analyzing campaigns on the Ibotta Performance Network, shows how promotions can attract new shoppers, influence brand choice, and drive growth across a broader product portfolio.
With Thanksgiving only weeks away, retailers have plenty of reasons to start pushing deals before the turkey reaches the table.
The 2026 FIFA World Cup gave Major League Soccer (MLS) a massive opportunity to reach new audiences. But turning those casual soccer viewers into loyal MLS fans requires more than riding the momentum of the tournament. MLS made its largest marketing investment ever around the 2026 World Cup, coordinating campaigns across its clubs, highlighting players competing in the tournament, and launching initiatives to get new fans into stadiums.
Higher borrowing costs could stall big-ticket buys, adding strain on autos and housing.
Ending subscriber disclosures leaves marketers more reliant on independent audience measurement.
Pricing discipline lifted margins, proving shoppers still pay full price for products they see as worth the splurge.
Perks like free shipping and deeper discounts could turn impulse shoppers into regulars.
Retailers need credible customer feedback to protect conversions without making reviews harder to submit.