72% of US B2B professionals use AI tools to research topics or trends, ahead of writing or editing content (63%) and data analysis or summarization (60%), according to an April report from Semrush.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientCyber Week keeps its retail grip because consumers are cost-conscious, not despite it. But winning their business requires that retailers influence shoppers earlier in the research process, tailor messaging to different buying journeys, and make the value of their deals easy to trust.
Quick commerce is expanding in Indonesia as ecommerce platforms, super apps, and convenience store chains expand rapid delivery. Existing stores and logistics networks are making these services easier to scale as consumer adoption grows.
Almost half of Gen Zers said they’d switch to a bank if it offered to cover their recurring subscription expenses.
European retailers lose a prominent route to product discovery, making feeds, marketplaces, and owned channels more important.
Women’s sports has moved into mainstream culture faster than many brands have adjusted their marketing strategies. When Emily Tisch Sussman’s family became majority owners of Gotham FC, a professional women’s soccer team for the New York and New Jersey region, in November 2023, women’s sports had yet to reach the cultural prominence it commands today. Brands treated the category less as a major marketing opportunity and more as a cause to support. “When brands were talking about women's sports, when opportunities were coming, they were thinking about women's sports really as a bit of a charity, like something almost like a Title IX,” Sussman said during a keynote conversation at the EMARKETER Future of Digital summit this week. “So the real investment wasn't really coming.” That calculation is changing.
Marketers need flexible creative and workflows as requirements diverge.
Brands can find creators and activate ads in one hub, with efficiency gains depending on careful oversight.
New no-code rewarded video placements could give marketers more ways to reach players without disrupting gameplay.
Agentic commerce has moved from buzzword to balance sheet, and the numbers prove it. AI-driven commerce is projected to grow from under $50 billion this year to nearly $300 billion by 2030, rising from roughly 3% to 15% of total US e-commerce sales.