In today’s podcast episode, we explore why real life is becoming marketing’s next big frontier, what it means for brands to return to the real world, what B2C can learn from how B2B brings people together, and what the future of brand attention looks like. Join host Marcus Johnson, Senior Director of Podcasts, in conversation with Lindsay Sutton, Senior Vice President and Head of Marketing at Atmosphere TV, and Melissa Levy, President of Sparks. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
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Become a ClientAI tools are changing how customers discover small and medium-sized businesses (SMBs), and most SMBs know they need to respond. Over a third of SMB marketers report meaningful new traffic from AI tools in the past year, and three-quarters now consider appearing in AI-generated search results a top priority, according to a recent survey by EMARKETER and Semify. "The bigger risk for SMBs is waiting for a single AI visibility metric before getting started," said EMARKETER analyst Kelsey Voss. "There is no accepted standard yet, but the search and business outcomes they already track can show whether incremental changes improve leads, calls, and bookings."
For more than 60 years, Claire's has been synonymous with first ear piercings and mall trips with friends. But today's Gen Alpha shopper, armed with a $22 weekly allowance and strong opinions shaped by social media, requires more than nostalgia to win their loyalty.
Marketers using its platforms risk losing consumer trust unless they scrutinize data-sharing practices.
New ad tools give brands a more scalable route into creator communities built on loyal audiences.
Wi-Fi is a common service at many stores, and customers increasingly expect it for free, according to Greg Schwarzendruber, director of strategy and innovation, consumer personalization and experience, at AT&T Business.
Same-day perishables are increasing order frequency and spending while taking share from traditional grocers.
Consumers are spending on products that support their well-being, giving retailers opportunities beyond traditional health categories.
Requiring real product imagery and banning bot-made listings could restore trust and reinforce its human-made identity.
With younger customers eyeing alternatives, banks must make their value as clear as their prices.