Inflation-adjusted back-to-school spend has fallen to $557 per child in 2026, wiping out the entire pandemic-era run-up and landing just $38 above 2019 levels, according to a May survey from Deloitte.
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Become a ClientTikTok Shop's rapid growth is attracting prestige retailers who are now making the leap onto the platform.
Amazon wants AI to track merchants’ businesses and automate routine work.
On today’s podcast episode, we discuss where discovery in beauty is happening, how TikTok is changing the path to purchase, and why every retailer might now need a beauty strategy. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, and Principal Analysts Sky Canaves and Carina Lamb.
51% of US digital food and beverage buyers bought groceries from Amazon in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.
AI can generate hundreds of ideas, produce countless variations of an ad, and churn out storyboards in a matter of seconds. But speed and abundance do not produce work that connects with people.
Many marketing teams are hitting their goals, but far fewer are built to adapt when the market shifts. A more mature partnership strategy can help CMOs diversify growth, reduce channel dependency, and gain a clearer view of what’s driving results.
56% of US GLP-1 users who are trading up to premium food and beverages say it's because they eat less overall, so they can afford higher-quality food, according to a November survey from The New Consumer and Coefficient Capital.
Journey Home moves Alliant earlier in the customer journey to win future borrowers.
More space can ease crowding, while better food and drinks make premium card perks more valuable.