TikTok viewers watch an average of 31% of a brand's video, and media and entertainment brands lead at 34%, according to a report from Dash Social.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientPremium programming may help, but marketers must weigh the costs of incremental reach.
Gemini creates a new ad opportunity where location and user data could power highly relevant brand messaging.
In today’s podcast episode, we explore the differences between customers shopping for themselves and those shopping for someone else, the signals that help retailers identify each shopper’s mission, and what happens when those signals don’t align. We’ll also discuss whether shoppers arriving from Google, Instagram, or ChatGPT have different types of intent, and what retailers can realistically adjust before the biggest shopping weeks if they’re seeing unexpected signals. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Kristi Carlson, Vice President of Digital Technology at Kendra Scott.
Sky Canaves, EMARKETER’s principal analyst covering retail and ecommerce, told us how consumers' relationship with AI varies by product category and what assurances they need to build trust in the technology.
Its first nationwide campaign aims to reach a broader audience as TikTok intensifies competition for livestream shoppers
Muse’s 10 million downloads are impressive, but lasting success depends on changing consumer AI habits.
The retailer is combining exclusive merchandise, personalized tools, and experiences to capture more gift spending.
ostco's foot traffic grew 8.2% YoY from April to July, nearly 12 times Walmart's 0.7%, according to an August report from Placer.ai.
Its $1.6B marketing bill shows premium card acquisition now requires deep pockets and standout experiences.