Lenovo's run as FIFA's official technology partner was more than a branding play, it was also a live demo of AI infrastructure and scale that the company can now bring straight into enterprise sales conversations, according to North America President Ryan McCurdy. FIFA named Lenovo as its exclusive tech partner for FIFA World Cup 2026 and the FIFA Women’s World Cup 2027 in Brazil. For the 2026 World Cup, Lenovo deployed and managed more than 25,000 devices and AI-powered infrastructure across three host countries, 16 cities, and 104 matches with 99.99% uptime across all instances, according to the company. That gave McCurdy's team a real-world case study of enterprise-grade AI at scale to point to in sales conversations.
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Become a ClientMike and Ike will also be a presenting sponsor for a major Dignitas Fortnite tournament, “Flavor Brawl,” held in October. This tournament will be hosted by esports streamer AussieAntics on his Twitch channel. The broadcast will include custom Mike and Ike brand integration, according to the company.
Retail media, loyalty, and sports marketing are helping counter the retailer’s Foot Locker drag.
11% of US adults currently use a GLP-1 medication, up from just 3% two years earlier, according to a July report from Gallup.
As employer health costs climb, reduced coverage for weight loss drugs will expand the self-pay GLP-1 market and intensify price competition among drugmakers.
Digital formats will account for 49% of worldwide out-of-home advertising revenue in 2026, up from 31% in 2020, according to a July report from the World Out of Home Organization.
Streaming platforms want to house more rivals: Major services are aggregating subscriptions, broadening advertisers’ access to fragmented audiences.
Microdramas draw more advertisers as ad activity rises 132%: The format gives brands repeat exposure and opportunities to integrate into storylines.
In today’s podcast episode, we discuss why it’s important for people to think about AI adoption differently than we have in the past, which AI tools are most popular, and what our “Building Blocks of AI” framework tells us about how and why people use artificial intelligence. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Insights Stephanie Paterik and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Brands have never known more about their customers, and shopping has never felt more broken. Shoppers still see ads for products they already bought. They still get recommendations that ignore where they are and what they need. The data is there. The experience it should be producing is not.