Some 41.2% of US digital buyers ages 35 to 54 bought apparel online in the past month, 12 percentage points ahead of those ages 18 to 34, according to a September survey from EMARKETER and Bizrate Insights.
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Become a ClientGrowing AI adoption doesn’t automatically bring growing trust. AI is becoming a bigger part of how consumers search, shop, connect, and make decisions. As its role across the customer journey expands, retailers and marketers need to know where consumers are comfortable relying on it, where skepticism remains, and how their own use of AI can strengthen or undermine the trust they’ve already earned. In a new EMARKETER guide titled "AI, authenticity, and the changing dynamics of consumer trust," our analysts and industry leaders give their perspectives on how AI is changing consumer trust, what puts that trust at risk, and what marketers can do to earn and maintain it.
Pinterest is making a decisive move from a walled garden to an open marketplace. With the launch of Programmatic Deals, facilitated primarily through Magnite, Pinterest is opening its premium display and video inventory to major demand-side platforms (DSPs) including Amazon Ads DVA+, Google Display & Video 360, and Yahoo DSP.
Creator deals may fill its long-form library, though proving TV-scale ad value remains a hurdle.
Understanding whether a customer is shopping for themselves or buying a gift requires reading real-time signals rather than relying solely on purchase history.
Retail media budgets are still climbing, and the networks competing for them can no longer win on inventory and price alone. Advertisers are rewarding partners that offer deeper audience libraries, faster activation, and measurement they can defend to leadership. They are pulling spend from the ones that fall short. The money is there. Some 85% of advertisers working with retail media networks (RMNs) and commerce media networks (CMNs) said they plan to increase spend on these networks in the next 12 months, according to GrowthLoop's "2026 Commerce Media Investment Index," a survey of 291 US and Canadian advertisers. Already, 73% allocate at least 15% of their digital ad budgets to RMNs and CMNs, and 94% say those partnerships are meeting or exceeding ROI targets. With more networks chasing the same budgets, the deciding factors are operational: how many audiences a network can offer, how fast it can deliver them, and how clearly it can prove what worked.
Private label, healthy essentials, and meal solutions aim to win budget-conscious shoppers without broad discounting.
Attacks on refrigeration systems show how connected store technology can cause physical losses.
Distinctive campaigns aim to stand out in a longer season without adding to shoppers’ promotional fatigue.
Estée Lauder, Puig, and L’Oréal beat expectations as shoppers continue to protect beauty spending despite tighter budgets.