Plunging retail CTRs in the lead-up to the 2025 holiday season hints at softer demand and inefficient ad strategies.
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Become a ClientMeta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.
Publicis tells clients it no longer recommends The Trade Desk as both feel pressure from the rise of walled-garden tech platforms.
Teenagers today are digital natives in the truest sense, but their digital lives reveal surprising nuances about device preferences, social spaces, and emerging technologies that marketers need to understand.
An integration with Reddit and Pacvue plugs Reddit into more than 100 networks as the platform’s AI citations and ad sales climb.
Stronger Spring Festival spending and a surge in holiday travel hint at renewed consumer momentum in China. Spending on technology, sustainability categories, and travel is offering some retailers cause for optimism.
LongHorn underprices supermarkets, drawing wary home cooks and lifting companywide sales.
The foundational model can help predict future transactions from anonymized payments data.
NRF’s bullish 4.4% forecast contrasts with our softer outlook amid geopolitical and macroeconomic uncertainty.