Creative quality is the top reason North American marketers pass on a new agency, cited by 55% of respondents, nearly 7 points ahead of category experience (48%), according to a December survey from RSW/US.
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Become a ClientOn today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this revamp could tie into a broader strategy to bring customers back into stores and drive frequency if you were CEO of Starbucks for a day. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.
Amazon widens its purchase funnel: Structured feeds for Shop Direct aim to cement its role as shopping’s starting point.
Banking groups are stuck in 2022, and fear is holding back payment modernization.
Prediction markets will go mainstream someday, but touch them now and get burned.
When ChatGPT rolled out ads on February 9, retailers moved quickly to test the format. The retail and grocery category accounted for 44% of ad impressions on ChatGPT during the two-week period from February 12 to 26, compared with 37% on Google Search, according to data from Sensor Tower.
79% of Gen Zers miss pre-ad days on TikTok as distrust, algorithm gripes, and ad overload dent the app’s credibility.
Though Big Data + Panel is still accredited, the MRC raised concerns about “unusual results.”
In this special edition episode recorded at the EMARKETER Creator Trends 2026 Virtual Summit, you will learn how shoppable video, retail media integrations, storefronts, and affiliate programs are reshaping the journey, and the metrics and org models needed to make always-on creator commerce truly work. Minda Smiley, Senior Analyst at EMARKETER hosts a panel with Cory Weaver, Head of Influence at Gap, Inc. and Alexis Call, Director of Digital Merchandising and Site Experience at Stanley 1913. Listen everywhere you find podcasts and watch on YouTube and Spotify.
LinkedIn tops B2B campaign results, posting 121% ROAS—outpacing Google and Meta and capturing 41% of paid social budgets.