YouTube makes creator content look more like TV: Creator-led shows give CTV advertisers another reason to make YouTube core media.
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Become a ClientOn today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what consumers expect from brands today, and what brands should be building now to be ready for people shopping on their own—some using AI assistants, with some purchases becoming fully agentic. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Keith Lehman, Global Marketing Director for Digital Commerce and Retail Media at Colgate-Palmolive.
44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart, more than double the 21% who buy on the brand's own website, according to a March survey from Radial.
Expanding Prime Air to nearly 500 cities could make ultrafast delivery a bigger part of everyday shopping.
Retailers are seeing stronger engagement and higher conversion rates, even as most consumers have yet to embrace AI shopping.
With broader campaigns that include both off-site channels and retailer-owned environments closer to purchase, brands have an opportunity to make lasting impressions prior to purchase with memorable campaigns.
A softer Marmaxx quarter comes amid signs that competitors are chipping away at the retailer's long-held advantage.
Q2 results reflect shoppers' positive response to refreshed stores and merchandise, but category performance remains uneven.
Safety Coach gives drivers value and data control first, testing whether transparency can lift telematics use.
A TD survey reveals that students act on AI financial advice, making trusted resources key to acquisition.