Better measurement is the top unlock for digital audio ad investment: 45% of marketers worldwide say more robust measurement and attribution tools would drive greater spending, and 43% cite improved ROI transparency and benchmarking, according to a November 2025 survey from Amazon Ads and EMARKETER.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a Client1- and 3-hour delivery options add urgency—and a revenue stream—on top of the free same-day option.
Consumers are shopping with AI assistants on retailer sites and through third-party chatbots like ChatGPT and Perplexity, and retailers are paying attention.
On today’s podcast episode, we discuss what’s been driving Formula One’s growth in America, whether F1 has finally broken through in the US or if we’re in a temporary hype cycle, and what brands get from the sport that they can’t get anywhere else. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Ross Benes and Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.
Short-form video rules Gen Z as 85% watch weekly, fueling discovery and sales.
AI brands’ new playbook: Bypassing marketing channels and seeking premium sports partnerships help secure the C-suite’s attention and fan loyalty.
Efficient and enjoyable digital experiences are the top loyalty program priority across every generation, cited by 77% of millennials, 75% of Gen Z, 66% of Gen X, and even 45% of baby boomers, according to a January report from Deloitte.
Brands will face more pressure to prove results, pushing them toward cleaner data and AI tools that improve spending decisions.
Starbucks went live with its overhauled loyalty program last week, shifting from a single-tier model to a multi-tiered structure that fundamentally changes how members earn and redeem rewards.