In today’s podcast episode, we discuss the shift from attention to intent, whether ad spending forecasts are really defying gravity, and an interesting storyline unfolding for Meta. Join Marcus Johnson, Senior Director of Podcasts, and Senior Forecasting Analysts Zach Goldner and Drew Spink for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
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Become a ClientSocial insights can help marketers maintain audience relevance as consumers move across screens.
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New guardrails and technical infrastructure aim to make agentic shopping easier without sacrificing customer control.