Temu drew 108.2 million unique US visitors in June 2026, up 79% from 60.6 million a year earlier, according to an August report from Comscore.
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Become a ClientAI is changing how search captures intent and adding new questions around consumer trust. As clicks become less predictable, performance TV could give marketers another way to build demand and drive measurable action.
Small advertisers are flooding connected TV (CTV). Media data shows brands spending under $1 million per year on CTV platforms are increasing, opening TV advertising to buyers who could never afford it. That shift is reshaping performance marketing as AI disrupts traditional channels like search and social media. "The environment is perfectly tailor-made for exactly this to happen," said Matt Collins, vice president of product marketing at MNTN, during EMARKETER's Future of Digital summit this week. "Digital infrastructure allows for precision of audience targeting and measurement, to be able to give advertisers a very clear read for budgets that are very deliberate."
The promise of agentic commerce is that AI will collapse the path to purchase, handling everything from product research to checkout on consumers’ behalf. Shoppers aren't ready to give up control, and AI may actually be adding complexity to their journeys, according to EMARKETER principal analyst Sky Canaves, speaking at the EMARKETER Future of Digital summit this week.
In today’s podcast episode, we discuss what would convince us that Artificial General Intelligence (AGI) has actually arrived, whether OpenAI’s GPT-6 Astra is truly a “generational leap,” and what ordinary Americans might do with AGI. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Easier access could attract more brands, but better measurement should come before bigger budgets.
72% of US B2B professionals use AI tools to research topics or trends, ahead of writing or editing content (63%) and data analysis or summarization (60%), according to an April report from Semrush.
Cyber Week keeps its retail grip because consumers are cost-conscious, not despite it. But winning their business requires that retailers influence shoppers earlier in the research process, tailor messaging to different buying journeys, and make the value of their deals easy to trust.
Quick commerce is expanding in Indonesia as ecommerce platforms, super apps, and convenience store chains expand rapid delivery. Existing stores and logistics networks are making these services easier to scale as consumer adoption grows.
Almost half of Gen Zers said they’d switch to a bank if it offered to cover their recurring subscription expenses.