Microdramas have moved from a Chinese app phenomenon to a mainstream US media habit. This FAQ covers what microdramas are, how big the market is, and where the advertising opportunities sit in 2026.
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Become a Client58% of US adults say a longer driving range would influence them to buy an electric vehicle, and 56% say the same about faster-charging batteries, according to an April survey from MRI-Simmons.
In today’s podcast episode, we discuss the evolving definition of affiliate marketing, the most interesting areas of the space today, and how improvements in measurement have helped position affiliate as a channel that marketers can confidently invest in. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, AWIN President of North America Adam Weiss, and Higher Dose Chief Marketing and Commercialization Officer Ingrid Milman Cordy. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Bringing its analytics platform to Sam’s Club could attract more suppliers and boost high-margin revenue streams.
83% of consumers abandon sites without clear information, and paid traffic can’t fix product pages that fail to earn trust.
Shoppers delayed purchases, compared more, and relied on value to decide what makes the basket.
Tech advocates see AI autonomy in medicine, but doctors’ safety, liability, and control concerns will stand in the way.
Consumers budget for weight loss as they cut spending elsewhere. Gyms, drugmakers, and supplement brands can build on that commitment with services supporting long-term health goals.
Microdrama audience growth in China is slowing, but the industry’s biggest opportunity is just beginning. AI, premium storytelling, and branded content are transforming the format into a serious media and marketing platform.
India, Brazil have more room to expand, but advertisers must weigh returns market by market.