This FAQ covers boomer digital habits, where to reach them, and how brands win the segment in 2026.
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Become a ClientTikTok audiences watch just 21% of the average branded video, meaning 4 out of 5 viewers drop off before the end, according to a March report from Dash Social.
YouTube settlement sharpens youth safety concerns: As social companies head to court, brands may need a more cautious approach to youth audiences.
New tools turn barista content into scalable advertising.
Attribution can show what happened, but not always what caused it. Incrementality testing is helping marketers distinguish true impact from activity that would have occurred anyway.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for June, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion featuring guest host Arielle Feger and Analysts Paola Flores-Marquez, Emmy Liederman, and Rachel Wolff.
45% of US digital audio listeners tune in during the afternoon (12pm–5pm), making it the top daypart for digital audio, according to a March survey from Harris Poll and EMARKETER.
OpenAI’s Cannes pitch: New ad updates and improving engagement rates suggest ChatGPT is gaining traction, but marketers still want performance proof.
AI expands the shortlist: AI is steering product discovery by introducing shoppers to unfamiliar brands, yet loyalty still decides most purchase decisions.
The brand could join Reformation in making its public debut as investor appetite returns.