In this special edition episode recorded at the EMARKETER Creator Trends 2026 Virtual Summit, you will learn how shoppable video, retail media integrations, storefronts, and affiliate programs are reshaping the journey, and the metrics and org models needed to make always-on creator commerce truly work. Minda Smiley, Senior Analyst at EMARKETER hosts a panel with Cory Weaver, Head of Influence at Gap, Inc. and Alexis Call, Director of Digital Merchandising and Site Experience at Stanley 1913. Listen everywhere you find podcasts and watch on YouTube and Spotify.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a Client80% of Gen Z video streaming users (ages 18-29) have signed up for a service to watch specific content, then canceled or paused after finishing, according to a January survey from CivicScience.
68% of AI-using employees in the UK and North America save 4 hours or less per week from AI, according to a November 2025 survey from Section.
Gap Inc. is betting big on entertainment as a path to cultural relevance, creating a new chief entertainment officer role dedicated to what it calls "fashiontainment,” a strategy that blurs the lines between content creation and commerce through partnerships across music, film, sports, and gaming.
On today’s podcast episode, we discuss teens’ online behavior: which digital activities they engage in on which devices, why this could be the cohort to take social commerce mainstream, what a teen’s life on social media looks like, how these young people use AI, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman. Listen everywhere, and watch on YouTube and Spotify.
Uneven engagement and time spent on social platforms forces marketers to rethink scale-first social campaigns.
Fire TV's new UI weaves ads across screens, tying CTV reach to retail data and programmatic scale.
OOH is enjoying a surge in M&A as the ad format entrenches itself as a reliable, growing staple of ad budgets.
Education solutions company Sallie has launched Backpack Media, an education media network that offers marketers access to Gen Z and Gen Alpha students and the families influencing their purchasing decisions across Sallie’s owned properties, the open web, and CTV.