YouTube passes Spotify in UK podcasts: The margin is small, but the change makes video harder for brands to treat as optional.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientAmazon Prime membership fell to 54% of US adults in June 2025 before rebounding to 64% by May 2026, keeping it the most widely held retail membership by a wide margin, according to a June report from Bizrate Insights and EMARKETER.
Data-driven expansion and service-led experiences show why physical retail still matters in menswear.
Health advice is the No. 1 reason consumers turn to AI for guidance, putting greater pressure on physicians to correct inaccurate information.
Lower energy prices mask stubborn costs for gas, groceries, and other essentials.
Ohio’s biggest credit union emphasizes advocacy over product pitches.
Agentic AI beat static allocation models in tests, providing a glimpse into the future of banking AI.
Record profits came from underwriting, trading, and financing.
Streamer content recommendations lose influence: Fragmented discovery journeys add impression touchpoints but remove platforms’ control.
Nike took advantage of the FIFA World Cup by spotlighting its new, soccer-focused X2 collection through community watch parties and in retail spaces. The effort, which ran through June, shows how retail can expand with targeted experiences that match specific fan interests.