Brand YouTube videos that run 1 to 3 minutes earned a 2.2% organic engagement rate, more than seven times the 0.3% for videos between 3 and 20 minutes, according to Q2 2026 data from Pixability.
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Become a ClientContextual placements lifted purchase intent 20 points, making a combined strategy worth testing.
In today’s podcast episode, we explore what it means to be a truly intergenerational brand, what separates brands that are genuinely relevant to a new generation from those relying primarily on nostalgia, and what physical stores need to offer to give consumers a compelling reason to visit. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Arielle Feger, and Claire’s Chief Merchandising Officer, Jillian Cueff.
Live sports is becoming a bigger part of streaming advertising, but reaching fans is no longer enough. As sports rights migrate to streaming platforms and advertisers gain access to new formats, brands are under pressure to demonstrate that their investments are influencing consumers, not simply generating impressions. For Amazon, that means expanding its sports portfolio, attracting advertisers that traditionally haven't invested in sports, and developing ad experiences that complement the action rather than interrupt it.
Amazon is on the verge of overtaking Costco as the second-largest US consumer packaged goods (CPG) retailer, with an 8.1% market share compared with Costco's 8.2%, according to Numerator. Walmart still leads with 20.8%, but Amazon's rapid growth in grocery has put second place within a tenth of a point.
The retailer is using its holiday beauty sale and updated experience to capture more category spending.
Sponsored messages on journal and society sites are most likely to prompt action.
Despite a larger portfolio, 2027 revenues may barely budge, leaving marketers to weigh reach against CPMs.
As FAST audiences expand, brands can connect social and streaming campaigns to reach ad-receptive viewers.
A broad ad tech crackdown could obscure customer journeys, forcing advertisers to rethink spending with Apple.