Block, parent company of Square, Cash App, Afterpay, and Tidal, partnered with ecommerce relevance technology company Rokt to deliver personalized offers at checkout. The partnership has evolved from a single-product integration into a model for scaling partnerships across multiple business units while maintaining customer experience quality.
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Become a ClientThe limited shelf life of Halloween raises the stakes. Seasonal campaigns don’t have months to turn awareness into consideration and eventual purchase. The path from creator content to checkout needs to be easy to follow, for consumers and marketers alike.
Its airport lounges could build brand recall, though limited physical exposure may blunt its impact.
As media consumption fragments across connected TV (CTV) platforms, age brackets alone fail to capture consumer motivation. For years, CTV advertising has operated on a foundational assumption: demographic cohorts such as age, gender, and income are the best proxy for consumer intent. That assumption still shapes buying today: nearly 30% of US marketers prioritize demographic targeting for CTV ads, almost three times more than contextual approaches, per a July 2025 Gracenote survey.
Retailers are solidifying their market lead as digital ad spending approaches $150 billion. US retail advertisers have increased total spending, largely due to a concentration on digital.
Automakers' TV ad reach among 25- to 34-year-olds grew 12.38% YoY in June, the fastest of any age group, according to a June survey from Samba TV.
EMARKETER's Unofficial Monthly Retailer Awards recognize brands that stood out in September across three categories: most impactful campaign, best in-real-life initiative, and greatest under-the-radar move.
Commerce media has spent years riding a wave of new advertising dollars. But soon, the industry will need to prepare for a future in which growth comes at someone else's expense. According to EMARKETER's forecast, annual incremental commerce media ad spending will peak at approximately $17 billion in 2027 before declining through 2030. The money isn't drying up. But the pool of new spending that has helped fuel commerce media's expansion is approaching its peak, while more new players are lining up for a piece of it. “The opportunity to simply compete for new spend is getting smaller, and meanwhile, the pressure to generate and create new demands is increasing,” said our analyst Sarah Marzano during a "The Next Era of Commerce Media" presentation held during Advertising Week New York. For commerce media networks, the next opportunity lies in budgets that already have a home. Social media, paid search, and connected TV (CTV) command substantial portions of advertisers' media plans, and winning a share of that spending will require more than offering another way to buy ads on those channels.
Universal Standard’s latest collection shows strong demand for larger sizes even as other apparel brands cut back.
Walmart and Amazon move high-demand seller inventory closer to shoppers, improving speed and potentially margins.