TikTok video views for wellness brands grew 646.9% YoY in Q1 2026, even as views across all industries fell 6%, according to a Q1 2026 report from Dash Social.
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Become a ClientIn today's podcast episode, we discuss how consumer intent changes throughout the year, what actually happens to shoppers in the seconds after they complete a transaction, and what marketing looks like when you're buying a moment rather than media. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, and Senior Vice President of Strategic Key Accounts at Rokt, Callum Donnelly. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Just over a year ago, Jason LaRose became the CEO of Bombas, inheriting a direct-to-consumer (D2C) sock company that had grown to over $300 million in revenue while maintaining its buy-one-give-one mission. For LaRose, however, the company's success only underscored how much room it still had to grow.
It's not just advertising that's shifting, younger consumers are actively seeking ways to disconnect from their devices and engage in physical experiences, prompting brands to rethink how they reach audiences. This surge reflects a broader cultural shift as Gen Z and Gen Alpha trade digital feeds for real-world connections.
Milestone marketing helps them win the few left and keep the ones they have.
Music playlists top digital audio time for every generation, from 55% of millennials to 65% of Gen X, according to a March survey from The Harris Poll and EMARKETER.
Ad avoidance has become a default consumer behavior, and a challenge for advertisers. Nearly all consumers skip, ignore, or pay their way around advertising, and repetitive campaigns actively damage brand favorability. This FAQ covers how widespread ad avoidance is, what drives ad fatigue, and the format and creative strategies marketers are using in response.
This FAQ covers what ad fraud is, where the waste concentrates, and the practical defenses advertisers are using in 2026.
Google adds a search trust cue: A new “strongest match” test could reward relevance, but advertisers are left looking for clearer rules.
Tesla owners get discounts for self-driving miles, testing a new approach to risk