The new tool helps it chase Reels and TikTok while marketers get more links to sponsored content.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientTravelers handed much of their trip planning to AI chatbots this year, but the brands they book are often nowhere in the answers. Four in five of America's top 84 travel brands never appear in AI travel conversations, according to new research.
Shoppers have no shortage of loyalty cards, points, perks, and promises. What they lack is attachment to the brands doling them out.
fairlife leads protein-heavy brand rankings, while fiber brands and seasonal favorites show how variety and taste give GLP-1 users more reasons to buy.
Retention improved across industries, rewarding brands that tell stories rather than lead with sales pitches.
From fast delivery to free returns, first movers set costly new baselines for everyone.
Retailers can use purchase data and selective reminders to address hesitation without annoying customers.
Wider rollouts bring faster service but also range limits, noise complaints, and botched drops.
Adding names like Supergoop could build trust with new shoppers, but brands wary of its dupes may be hard to sign.
Its gambling label could curb ad spending for the category, especially if other ad networks follow suit.