Sky-high operational costs are pushing ChatGPT and its rivals toward ads, while Koah is betting survival hinges on monetizing scale.
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Become a ClientTheft and abuse drive security spending, which can add friction to the in-store experience.
AI-driven discovery, shifting grocery ecosystems, and creator influence are reshaping retail fast. Heidi Waldusky of Quad joins EMARKETER’s Suzy Davidkhanian to discuss the trends redefining the path to purchase and how brands can prepare for what’s next.
Infillion’s Catalina deal adds verified purchase data to support cross-network attribution and optimization, which should help offsite retail media grow.
Regulatory heat rises, yet low prices and trendy products keep shoppers hooked and sales growing.
With US engagement flat, brands must trade blast tactics for dialogue-driven commerce.
As PayPal’s stock tumbles, Stripe is reportedly interested in buying some or all of the company.
The fintech tempers its expectation for AI in payments in the short term.
The platform is introducing ChatGPT ads for merchants as it looks to become the go-to partner for agentic commerce.
B2B outpaces DIY as acquisitions and project tools offset soft housing demand.