Inflation-adjusted back-to-school spend has fallen to $557 per child in 2026, wiping out the entire pandemic-era run-up and landing just $38 above 2019 levels, according to a May survey from Deloitte.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientMany marketing teams are hitting their goals, but far fewer are built to adapt when the market shifts. A more mature partnership strategy can help CMOs diversify growth, reduce channel dependency, and gain a clearer view of what’s driving results.
56% of US GLP-1 users who are trading up to premium food and beverages say it's because they eat less overall, so they can afford higher-quality food, according to a November survey from The New Consumer and Coefficient Capital.
Journey Home moves Alliant earlier in the customer journey to win future borrowers.
More space can ease crowding, while better food and drinks make premium card perks more valuable.
The retailer is meeting shoppers where discovery happens, pairing social commerce with creator content ahead of the holidays.
Multiple financing options can serve sports fans across incomes and credit profiles.
Predictive targeting can uncover sales opportunities, but marketers should account for imperfect AI predictions
Expanded Medicare coverage has brought 700,000+ new users since July—tailored care and support will need to scale just as quickly.
ACA removals add fuel to the midterm healthcare debate, with voter perceptions hinging on whether coverage cancellations over alleged fraud prove accurate.