65% of US marketers and agency executives say digital billboards best support connected commerce goals, the top OOH format named in OAAA and Winterberry Group's March 2026 report.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientRetail strategy is getting more complex, but the customer journey isn’t necessarily getting better. As brands invest in new channels, emerging tech, and reimagined experiences, many are still falling short on the fundamentals that actually drive discovery, conversion, and loyalty.
On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, or watch on YouTube and Spotify.
US ad market cools in March: The 2.8% gain trails February’s spike as energy shocks, tariffs, and fewer tentpole events curb spend.
LinkedIn taps Amazon for CTV: B2B marketers can target by job title on streaming TV, blending brand reach with pro data.
35% of US QSR loyalty members say points expiring too quickly is their top frustration with loyalty programs, the No. 1 complaint in Alchemer's March 2026 study, eight points clear of the next gripe.
Media, events, and LTO buzz double brand recall as revenues climb 31%.
The brand will make its Walmart debut next month as part of a broader emphasis on big-box retail.
From McDonald’s to Whirlpool repairs, brands feel the impact as consumers run out of money.