For most B2B marketers, email is how they find new business, but those inboxes are changing fast. AI assistants now summarize and rank messages before a buyer reads a single line, which means a machine forms the first impression of a campaign. "AI-powered inboxes are introducing another layer between B2B marketers and their buyers," said EMARKETER analyst Kelsey Voss. "AI assistants can summarize and prioritize messages before buyers read them, giving marketers less control over how their emails are first encountered and interpreted."
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Become a ClientSome 40.8% of Amazon Prime subscribers bought household supplies digitally in the past month, nearly double the 22.7% of nonsubscribers, according to a September survey from Bizrate Insights and EMARKETER.
The Prime perk gives Amazon more control over restaurant orders and another way to capture member spending.
Retail marketers are starting to lose the moment of choice to AI as AI search and assistants are seeing increased use in shopping.
Marketers gain a new way to reach high-intent shoppers, provided ad clutter doesn't erode trust.
B2B buyers are researching solutions long before they enter the sales pipeline. New research from Factors.ai reveals why engaging buyers earlier, reaching more stakeholders, and combining paid and organic strategies can lead to stronger business outcomes.
In today’s podcast episode, we explore the three big questions surrounding Walmart: Can the retail giant become a true fashion destination? Can it accelerate growth in Walmart+ and Sam’s Club memberships? Will its agentic initiatives give it an edge over Amazon? Plus, more. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Principal Analyst Zak Stambor.
Big banks may rethink expansion plans and court both parties as congressional oversight intensifies.
Attain data lets advertisers target shoppers based on purchases at rival retailers, strengthening Amazon’s media pitch.
Value deals improved sales trends late in Q3, but discounts alone haven’t been enough to stem declining visits.