Exits and audit fallout adds to doubts about The Trade Desk's open-web pitch as walled gardens seize market share.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a Client61% of US retail business decision-makers use media mix modeling to measure incrementality, according to December 2025 data from Feedvisor.
On today’s podcast episode, we discuss the difficulty of defining a department store, what to keep or discard from the old model, and how success should be measured. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Paul Briggs, and Analyst Rachel Wolff.
This is a long-term play for Gen Alpha.
Banks should look ahead to long-term relationships.
It gives the bank broad exposure through multiple channels.
Even as the Iran war trims budgets, digital maintains an 84% share of total ad spending, with CTV poised to capture outsized gains.
On this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER’s Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark.