Recorded at the EMARKETER Creator Trends 2026 Virtual Summit, this panel explores how creator video is opening new territory for brands on CTV. EMARKETER Analyst, Emmy Liederman along with Nicole Marcus, Manager of Influencer Strategy at Dick’s Sporting Goods and Allison O’Keefe, Senior Manager, Influencer and Creator Marketing at Best Buy, discuss how to shape programming cadence, package content for bigger screens, measure ROI, ensure brand safety and suitability, and build partnerships that make the most of this expanding format. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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