US adults back youth social media bans: 56% support blocking under-16s, making tougher rules more likely and youth marketing plans riskier.
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Become a ClientNBCUniversal proves holiday TV still works: NBC, Peacock, and Telemundo drew 11.2M viewers, showing multi-platform events can extend reach beyond primetime.
Reddit makes testing easier: Reddit's A/B tool gives advertisers native data to prove which campaign tactics lift ROAS before scaling.
Health and beauty AOV fell 7.8% YoY to $62.26 in March 2026, the only industry to decline while eight other categories posted gains, according to a March report from impact.com.
For years, AliExpress has competed in the US largely on one promise: low prices. But its recent Summer Sale suggested the company is looking to broaden that proposition.
Video games attract smaller advertising investments than their audiences and positive attitudes towards the channel would suggest. This suggests brands aren’t fully aware of how much value players get from the games they play. Total US game ad spend is expected to reach $9.21 billion in 2026, according to EMARKETER’s forecast. However, this represents only 2.3% of total digital ad spending, per EMARKETER. A full 83% of US households played on at least one video game device in the past 12 months, per a February YouGov and Entertainment Software Association (ESA) survey of US consumers.
Walmart is aligning Walmart Connect, Walmart Connect International, and Sam's Club Connect (formerly Sam's Club Member Access Platform) around shared technology, platforms and capabilities while maintaining separate brand identities. The goal is to simplify how advertisers buy, measure, and scale retail media campaigns.
Nearly all (92%) commerce media leaders in the US, UK, and Germany are likely to invest in agent-specific measurement and diagnostics in the next two to three years, the leading agentic AI use case among those surveyed, according to April 2026 data from Koddi.
Retailers can bolster customer relationships and long-term revenues through deals, premium offerings, and better shopping experiences.
Marketplace expansion helps the retailer chase relevance without adding inventory.