US social network amplified content ad spending will match creator sponsored content revenues at $14.15 billion in 2027 before surpassing them in 2028, according to a February forecast from EMARKETER.
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Become a ClientCMO remit expands with AI: As AI exposes silos, marketers, sales, and service must unify to fix broken customer handoffs.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Director of Content Becky Schilling, Senior Analyst Carina Perkins, and Principal Analyst Zak Stambor.
The brand’s Nordstrom Marketplace debut shows it favors curated reach over mass exposure.
Amazon turns shopping into a live AI conversation: Real-time answers reduce scrolling but risk flattening brand voice in summarized speech.
Amazon’s AI ad engine: Q1 ad sales rose 24% to $17.2 billion as automation and first-party data power full-funnel buys.
Brands broadening their appeal outperform, but lower-income exposure is becoming a bigger risk.
Earlier event bolsters Q2 outlook as delivery speed and ads fuel growth.
This move aligns with the bank’s wider strategy to gain ground in the sports ecosystem.