Creative quality is the top reason North American marketers pass on a new agency, cited by 55% of respondents, nearly 7 points ahead of category experience (48%), according to a December survey from RSW/US.
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Become a ClientOn today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this revamp could tie into a broader strategy to bring customers back into stores and drive frequency if you were CEO of Starbucks for a day. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.
Amazon widens its purchase funnel: Structured feeds for Shop Direct aim to cement its role as shopping’s starting point.
he company expects its lowest profits since 2009 as weak demand and poor execution hurt performance.
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The delivery platform’s limited pilot aims to test consumer appetite and cost efficiencies.
Grocery and fuel spikes threaten to swallow tax-refund tailwinds.
The move comes amid a turnaround push, but discounts alone may not be enough to win back shoppers.
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Prediction markets will go mainstream someday, but touch them now and get burned.