Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles Jul 15
We expect the number of people who own a smartphone and use dating apps to grow 5.3% this year, reaching roughly 25 billion. This figure is much flatter than our previous forecast of 9.8% growth, and just one-sixth of growth in 2016.
Global trends shifting shopping, including omnichannel selling, the rise of “New Retail,” cross-border ecommerce, social commerce, and top ecommerce players like Amazon and Alibaba and why marketplaces are dominating worldwide.
Click-and-collect—the option to buy online and pick up in-store, known as BOPUS in the US—has made a significant difference in retail ecommerce sales across Europe. Five years ago, strategic payments consultancy Edgar, Dunn & Company (EDC) forecast that click-and-collect sales in Europe would be between €20 billion ($23.6 billion) and €25 billion ($29.5 billion) in 2019. In early 2019, it raised that 2018 estimate to about €27 billion ($31.9 billion).
eMarketer forecasting director Shelleen Shum shares our usage numbers on smart speaker models in the US, which includes a promising outlook for non-Google and -Amazon varieties. Watch now.
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.
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eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna join host Marcus Johnson to discuss the most interesting stories this week: what makes people nervous about the sharing economy, finding something interesting to watch on streaming platforms and why Marriott got fined $125 million. Plus, they discuss how to protect children online, bring you the game of the week and share unhelpful dinner party facts.
eMarketer principal analyst Andrew Lipsman dissects what we can expect from Amazon Prime Day 2019. He also discusses why Etsy sellers are getting frustrated and explains what to make of the newest D2C shaving brand.
The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.