Social media still sets Gen Z’s product discovery apart from that of non-Gen Z shoppers. But when it comes time to buy, Gen Zers are just as likely to turn to shopping websites and apps as physical stores.

X may have a captive audience with creators, but it still has to sell them on keeping deposits in its super app.

Millennials are entering their peak earning years with deep digital fluency, but adulthood is changing their habits. AI is becoming a practical tool, digital fatigue is reshaping social media use, and family life is influencing media and shopping.

ChatGPT and Gemini have emerged as the clear leaders in the genAI platform race. Their advantage in awareness, usage, and paid adoption is widening the gap with rivals and shaping where marketers should focus their attention.

Thailand's digital market continues to evolve as ad investment grows, AI adoption accelerates, ecommerce expands, and consumers embrace digital-first shopping and media habits.

Spending on social remains very strong, thanks largely to automation tools. And with social video continuing to pull in ad dollars, the platforms make a push for live video.

Classroom cell phone bans are spreading fast, reshaping how teens use social media and when advertisers can reach them. The trend is shrinking opportunities to engage young audiences.

Social networks still command attention, but time spent growth is slowing. As video reaches its limits and scrutiny intensifies on multiple fronts, platforms are chasing new ways to keep users engaged.

TikTok’s influence across Western Europe keeps expanding, but its biggest opportunities vary by market. This report explores where user growth, advertising, and social commerce are accelerating.

Media consumption is climbing again after years of slower growth, thanks partly to genAI. New forecasts reveal how AI, streaming video, live sports, and converged TV are reshaping how US adults spend their time—and driving more screen time in the process.

Meta’s spotlights AI at Cannes: The company is leveraging its scale to advance automated ads, but marketers still need strong creative and clear guardrails.

Canada’s social media audience is spreading across a wider mix of networks. Generational differences are reshaping where brands find reach, relevance, and momentum.

Cyclical political ad spending is surging again, and midterms are no longer much of a step down from presidential cycles. Broadcast TV still dominates campaigns, but CTV is reshaping political advertising faster than any other channel.

Influencers and content creators in China and India have a larger impact on the shopper journey than those in Western markets. But their influence varies across Asia-Pacific markets, with Japan and Australia aligning more closely with Western norms.

This is the latest installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

X rebuilds its ad core: A ground-up AI overhaul aims to fix targeting and ROI as revenues lag far behind pre-Musk levels.

Real-time payments are growing quickly, but adoption lags due to cost, risk, and entrenched behaviors. Providers must focus on high-friction use cases and cash-flow benefits as competition from alternative rails intensifies.