It plans to unify its models under one offering, with GPT-5 integrating multiple AI capabilities. The move will simplify access but reduce user control.

X plans first marketing campaign under Musk, but ad revenues will still drop: While brands like Apple are resuming advertising, but it has more to do with politics than ROAS.

Why Amazon is returning to X: Elon Musk’s growing political importance is attracting spenders back to the platform.

Its Safety Advisory Council warns that shifting to community notes exposes users to misinformation. Transparency and AI-driven oversight could help rebuild trust.

With new feed-customization and business tools, it’s primed for deeper user engagement. But as ads roll out, brand safety worries could stall advertiser interest.

Q4 revenues grew 2% YoY to $25.7 billion but fell short of expectations. Surging R&D costs threaten Musk’s ambitious 2025 production goals.

Meta brings ads to Threads: The move marks a strategic push to monetize the app and offer an alternative to TikTok and X.

Working with Visa will bring the future P2P platform added trust and security—as well as real-time payment capabilities

X hopes video can reverse declines: A video tab is part of the company’s bet to attract users and advertisers.

Social platforms agreed to tighten moderation of hate speech in the EU while loosening rules in the US, risking an unpredictable content environment.

Not everyone gets news from creators and influencers. But alternative voices, especially podcasters, hold a lot of sway over key demographics, including Gen Z, men, and consumers who feel marginalized by mainstream media.

Bluesky’s funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.

Bluesky’s funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.

But the social media platform may struggle to get its users on board unless it can differentiate the P2P service from its peers

Meta’s pivot to community notes offers more free expression but risks spreading misinformation, alienating users, and damaging brand safety for advertisers.

On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.

Cyberattacks and overloads disrupt industries: From telecom strikes to service failures, 2024’s outages underline the fragility of tech systems and the urgent need for diversification and resilience strategies.

As social media strengthens its grip on consumers’ digital lives in 2025, political polarization, regulation, and a desire for deeper personalization will shake up the landscape.

On today’s podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.