FTC restrains holdcos: Publicis, WPP, and Dentsu must end uniform brand safety rules as regulators probe political bias in ad buying.

An FTC review of Publicis, WPP, and Dentsu spotlights political risk in ad placements and brand safety policies.

Social platforms want a bigger role in search ad budgets, but user habits lag behind. As search expands beyond traditional engines, these platforms must turn occasional behavior into intent-driven activity to grab ad dollars.

AI is reshaping brand safety by amplifying risks around placement, accuracy, and authenticity while offering new tools to control them. As automation scales, marketers face a growing tradeoff between performance gains and trust.

LinkedIn tops B2B campaign results, posting 121% ROAS—outpacing Google and Meta and capturing 41% of paid social budgets.

After multiple false starts, Musk is hoping high APRs and app stickiness gives X a shot at superapp status

Uneven engagement and time spent on social platforms forces marketers to rethink scale-first social campaigns.

US adults will spend slightly more time on social networks this year, but social’s share of digital media time is slipping as streaming video surges.

Healthcare and pharma marketers should ramp up social listening and host expert Ask Me Anything sessions to drive engagement without feeling intrusive.

Snapchat+ hits 25 million subscribers as its ad growth stalls.

Media habits keep evolving as digital gains ground faster than traditional declines. Video is absorbing more attention, screens are doing more of the work, and the central battle is for a share of limited consumer time.

Instagram is reportedly expanding Meta's ecosystem with Instants, a Snapchat-style app that would add inventory and reach, reinforcing Meta’s ad dominance.

Automation is now table stakes in social advertising. Platforms are pushing AI-driven campaigns at scale. But advertisers still demand control, transparency, and brand safety—and it’s all reshaping how performance media gets bought.

Bluesky prioritizes live conversation over scale: The platform is leaning into real-time events to differentiate from X and Threads.

AI platforms’ long-held anti-advertising stance changed in January 2026. The rising cost of competing in AI has forced OpenAI and Google to launch AI ad pilots, and other platforms will likely follow suit. But advertisers may not be the winners in this gold rush.

Regulatory pressure and political alignment are now influencing programming stability, deal viability, and advertiser confidence one year into Trump's second presidency.

Threads beats X in daily active users on mobile as Meta’s established ad stack makes Threads a safer long-term bet for community-driven social ads.

AI deepfakes are sparking a global crackdown after Grok’s explicit content scandal triggered UK probes and stricter safeguards--raising governance stakes for AI tools.

Reddit ad spend is growing 46.3% YoY, more than double Instagram's growth rate and five times TikTok's, according to a November report from Sensor Tower.