X Trends & Statistics
The top reasons Gen Z downloaded Threads
Of US Gen Zers on Threads, 40.1% downloaded the platform because it looked fun, while 38.7% wanted to try something new, according to our survey data.
Gen Z, millennials grow their social media presence through 2027
By 2027, there will be a combined 135.5 million Gen Z and millennial social network users in the US, over half of total US social network users, according to our forecast.
Generative AI use will continue its climb across all age groups, especially among millennials and Gen Z
In 2025, more than half of US Gen Zers (52.9%) and millennials (52.0%) will be monthly generative AI users, according to our forecast.
Twitter’s trust issues complicate its super app ambitions
Elon’s X dreams will suffer from Twitter’s trust problem: Piecemeal partnerships, like its latest with eToro, won’t drive the earth-shattering change the social media platform needs.
How Apple, Google, Amazon, and Twitter seek to disrupt finance
Here’s what Apple, Google, Amazon, and Twitter are doing to build out a space in financial services—and how Big Tech’s expansion into banking will impact the industry.
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