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EMARKETER

Bluesky surges to 10 million users following X’s ban

Article by Grace Harmon  |  Sep 23, 2024
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Bluesky surges to 10 million users following X’s ban
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Social Media Users
Brazil

The news: Social media platform Bluesky hit 10 million users last week, benefiting from Brazil’s ban of X (formerly Twitter).

  • Bluesky gained 2.6 million followers in the days after X’s ban in August—more than 85% of those were Brazilians.
  • The platform added video-posting capabilities this month and includes features such as reposting, likes, and direct messaging.

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