Influencer and content creators have a greater impact on consumers' shopping journeys in Asia-Pacific than in many Western countries, especially in China and India. However, their influence in Asia-Pacific markets varies, with Japan and Australia closer to Western norms.

This deck will:

• Analyze influencers/content creators’ impact on consumer behaviors
• Identify where influencers/content creators make the most impact
• Quantify the size of the affiliate marketing sector