Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
Global Marketplace Titans

Global Marketplace Titans

Report
Dec 15, 2022

Alibaba, Amazon, and Mercado Libre dominate retail ecommerce in different parts of the world. Here’s a look at how these marketplaces stack up, in seven charts and graphics.

Super Saturday expected to draw record number of shoppers

Super Saturday expected to draw record number of shoppers

Article
Dec 15, 2022

Shoppers hold out for Super Saturday sales: A record 158 million consumers are expected to shop that day as Amazon, Target, and Walmart ramp up promotions.

The 3 biggest moves made by retail health players in 2022

The 3 biggest moves made by retail health players in 2022

Article
Dec 13, 2022

Big retail players jockey for healthcare positioning: We look back at noteworthy advancements made by retail health companies this year and how the top players stack up going into 2023.

Who will win digital advertising’s ‘Game of Thrones’?

Who will win digital advertising’s ‘Game of Thrones’?

Article
Dec 13, 2022

The digital advertising landscape is shifting and it’s every person for themselves in a fight to the top. Let’s get to know the players and place our bets on who will win the battle royale for ad dollars.

Shein may open an online marketplace

Shein may open an online marketplace

Article
Dec 12, 2022

Shein may soon directly compete with Alibaba and Amazon: The fast-growing fashion retailer is reportedly exploring evolving into an online marketplace that enables other merchants to sell on its platform.

Walmart may ditch Affirm partnership to launch BNPL product via fintech venture

Article
Dec 12, 2022

The retailer’s reported plans to launch its own BNPL product through its fintech, ONE, could help boost customer spending.

Retail Trends to Watch for 2023

Retail Trends to Watch for 2023

Report
Dec 08, 2022

Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams—and provide frictionless customer experiences—will prevail.

Walmart and Costco CEOs identify a shift in consumers’ shopping patterns

Walmart and Costco CEOs identify a shift in consumers’ shopping patterns

Article
Dec 07, 2022

US consumers continue to spend: But they’re increasingly selective about their purchases, which is bad news for retailers selling pricey goods such as consumer electronics.

Walmart, TalkShopLive add some holiday cheer to live commerce

Walmart, TalkShopLive add some holiday cheer to live commerce

Article
Dec 06, 2022

Walmart, TalkShopLive, Qurate expand livestream commerce options to bring in holiday shoppers: But celebrity guests may not be enough to overcome limited consumer adoption and awareness.

BJ’s Wholesale Club, Instacart expand retail media opportunities

BJ’s Wholesale Club, Instacart expand retail media opportunities

Article
Dec 05, 2022

BJ’s Wholesale Club is the latest retailer to launch a media network: At the same time, Instacart is adding more promotional capabilities to help drive sales among cost-conscious shoppers.

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Retail sales in Europe and the US head in opposite directions

Retail sales in Europe and the US head in opposite directions

Article
Dec 05, 2022

The retail landscape in Europe looks bleak: Retail sales in Europe fell at the highest rate since July 2021. That’s a sharp contrast to the US, where consumers keep spending.

The retailer’s Q3 2022 checkup: Amazon, Walmart, The Home Depot, and more

Article
Dec 02, 2022

The third quarter was a hard one for many US retailers, as inflation, supply chain strain, and more normalized post-pandemic consumer behaviors set in. We checked up on five major retailers on our “Behind the Numbers: Reimagining Retail” podcast to get a nuanced take on who took a hit in the short term and what our experts expect looking further out.

The value of US online returns will reach $279.03 billion this year, more than doubling since 2019

Article
Dec 02, 2022

The share of online purchases that shoppers return keeps rising: That’s a growing challenge for retailers seeking to rein in costs without hindering the customer experience.

A positive sign for retailers: Consumer spending ticked up in October

A positive sign for retailers: Consumer spending ticked up in October

Article
Dec 01, 2022

US households boosted spending in October as inflation eased: That’s a positive harbinger for the holiday season.

Cyber Monday was the biggest online shopping day ever

Cyber Monday was the biggest online shopping day ever

Article
Nov 28, 2022

Good deals drove consumers to spend big on Cyber Monday: US retail ecommerce sales may hit a record $11.3 billion—5.8% more than last year, per Adobe Analytics data.

Black Friday sales rise 12% YoY

Black Friday sales rise 12% YoY

Article
Nov 26, 2022

A surprisingly strong start to the Cyber Five: Steep discounts drove record sales on Thanksgiving and Black Friday, as US consumers flocked to stores as well as ecommerce sites and apps over the holiday weekend.

How Latin America retail ecommerce players fared in 9M 2022—and what this means for 2023

How Latin America retail ecommerce players fared in 9M 2022—and what this means for 2023

Article
Nov 23, 2022

Retail ecommerce sales in Latin America were slower than expected during the first nine months of 2022: We break down why as well as which companies saw declines versus those that fared well.

Amazon layoffs could make its customer experience problem worse

Amazon layoffs could make its customer experience problem worse

Article
Nov 22, 2022

Amazon has a customer satisfaction problem: Shoppers complain of delayed deliveries, poor customer service, and irrelevant search results, dragging its satisfaction rating to a record low.

Taking a look at the 5-year outlook for Walmart Connect's ad business

Taking a look at the 5-year outlook for Walmart Connect's ad business

Article
Nov 22, 2022

Walmart will net $2.22 billion in US digital ad revenues this year, per our forecast.

Why Walmart has a case of the (Cyber) Mondays

Why Walmart has a case of the (Cyber) Mondays

Article
Nov 21, 2022

Walmart takes a shot across the bow at Amazon: The retailer’s latest holiday marketing campaign aims to go after Amazon’s dominance of online shopping holidays.

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